The U.S.-Israel-Iran conflict didn't redirect travel demand toward Asia — it exposed a shift already underway. Read more ›
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Travel demand in Asia is holding up, but travelers are more careful than they let on — safety and price drive decisions more than the experiences they say they want. Read more ›
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Even for superapps, mindless growth at all costs can be a trap that's hard to defend, while strategic, careful expansion aligning with a travel company's mission is a moat. Read more ›
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Sometimes an asset owner wants to build a luxury or lifestyle hotel because the brand sounds prestigious. But this session argued that Hilton's first job as an operator is to tell them 'no' if the project won't pencil out as profitable. Read more ›
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The companies that will matter are those with proprietary data, not ChatGPT wrappers. Read more ›
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"High touch" used to come from a concierge or customer service agent. Today, it can stem from technology, so long as it gives the customer "what they want at that moment when they need it." Read more ›
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The customer is technically in charge of booking decisions, but social media and AI systems are increasingly making the decisions for them. Read more ›
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For Uber, this is bait to drive more sign-ups to its paid subscription service. For Expedia, it's an incremental channel. For hoteliers, another distribution tax of sorts. Read more ›
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For Asian travelers, the booking decision increasingly starts on social media — the platform just takes the order. Read more ›
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Chinese brands can't copy and paste their strategies to compete in international markets. Read more ›
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On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down Hilton’s latest push into AI with its upcoming ChatGPT app and evolving “Select” deals strategy, and how the company is positioning itself more like a platform that controls pricing, distribution, and guest engagement. Read more ›
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Years of acquisitions left Minor Hotels with a fragmented technology stack that limited personalization across the guest journey. Read more ›
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The Iran war disrupted travel across key corridors, but it also exposed a larger shift already underway. Asia increasingly brings together the demand growth, traveler demographics, value, and digital behavior shaping the industry’s next decade. Many strategies are still built around the demand patterns of the previous one. Read more ›
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The Skift Takeaway SKIFT FORUM ASIA 2026 AMA: What Must Travel Do Today To Be AI-Ready? OMRI MORGENSHTERN, CEO, AGODA Moderated by Rafat Ali, Skift THE ARGUMENT Morgenshtern’s case is that the industry is still having the wrong conversation about AI. Vibe coding? Every engineer is doing it. The real lift now comes from agentizing […] Read more ›
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You can be sure that Agoda is far ahead of 95% of the travel industry in reimagining its business using multiple AI agents from the ground up. But will it be enough if some of the LLMs crack travel booking? Read more ›
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Airlines have turned to partnerships in recent years to boost their loyalty programs as they focus more on high-spend travelers. Loyalty programs and high premium demand have fueled much of the industry’s profits since the pandemic. Read more ›
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The most digitally ambitious airline start-up in a generation is going on sale the old-fashioned way: through the OTAs. Read more ›
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Minor Hotels is in the final planning phases of a private jet experience under its Anantara luxury brand, with a launch targeted for 2027, Ian Di Tullio, the company’s chief commercial officer told Skift exclusively on Wednesday. Di Tullio said the company is “looking at jets” as part of a broader effort to offer travelers […] Read more ›
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Progress in the U.S. has been a very long slog for Booking, but it's finally starting to show some positive results. Read more ›
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JetBlue executives are continuing to push their growth plans, but aren’t shy about admitting that it’s a tough operating environment. Read more ›
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02.05.2026 04:58
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