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70 The Great Rebalancing: Asia’s Advantage and Why Travel Brands Need to Catch Up

Skift
Michelle Gounden, Aleix Rodríguez Brunsoms, Oliver Martin, and R @ Skift · today 10:20 EDT

The Great Rebalancing: Asia’s Advantage and Why Travel Brands Need to Catch Up

The Iran war disrupted travel across key corridors, but it also exposed a larger shift already underway. Asia increasingly brings together the demand growth, traveler demographics, value, and digital behavior shaping the industry’s next decade. Many strategies are still built around the demand patterns of the previous one.

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