YouTrip’s move raises a question: When do under-18s stop being an add-on to adult travel and become a customer segment in their own right? The answer may be much earlier than expected. Read more ›
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The ICE partnership hurt Avelo's brand. And the airline's CEO now acknowledges it had a real financial impact too. Read more ›
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Ten years after Hilton, Marriott, and other chains began coaxing travelers to book directly, online travel agencies still control roughly the same slice of the pie. Yet the chains have won the economics: lower commissions, better contract terms, and stronger loyalty programs. Read more ›
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Accor had a mandatory retirement policy, so the “succession search” is the news here. A shift in shareholder sentiment is also notable, with more than 40% voting against Sébastian Bazin's pay. Read more ›
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On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a week where three big stories all pointed at the same shift: the distribution, loyalty, and infrastructure layers of hospitality are all getting reshuffled at once. Read more ›
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Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings. Read more ›
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America keeps building its air-travel consumer framework around disclosure, where Europe built it around liability, and two decades of evidence from across the Atlantic says our theory is wrong. Read more ›
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Hotels have long treated the room as the only thing worth selling. Marriott's deal with ResortPass signals a growing sideline to boost margins: selling empty pool chairs and spa slots to locals who show up for the day. Read more ›
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Mews and SiteMinder are bringing distribution and hotel operations into one platform. The goal: Break down the hotel data silos that complicate AI adoption in the agentic age. Read more ›
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Airbnb has struggled to scale experiences. Investing in WeRoad — and hiring its CEO — is Chesky's preferred move: partner first, potentially acquire later. Read more ›
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Luxury resort brands are moving into the Texas Hill Country, chasing the region's millionaires. Read more ›
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The hotel leadership shuffle represents somewhat of an about-face for Airbnb as it opts for a leader with online travel agency experience rather than a hotel brand track record. Still, these are early days for Airbnb hotels, and there is plenty of time to get things right. Read more ›
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American is among the last of the largest U.S. carriers to announce an upgrade to its in-flight Wi-Fi. The deal is also a major get for Starlink, which accounts for the vast majority of SpaceX’s profits. Read more ›
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O'Leary and team now have one of the cleanest balance sheets in commercial aviation – the timing, with fuel costs hammering rivals, could hardly be better. Read more ›
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Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors. Read more ›
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The competitors to Musk's Starlink will eventually up their game. It's never healthy for customers and end-users to be dependent on a single vendor, regardless of the Starlink's competitive advantage at this moment. Read more ›
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The UK keeps producing travel tech companies that leave home before they grow up, and the reasons should worry the stakeholders. Read more ›
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Air India is using loyalty to turn Air India Express into a feeder for its long-haul ambitions, but Maharaja Club still lacks the credit-card economics that make global loyalty programs truly powerful. Read more ›
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Boutique brands love to talk about authenticity and consistency. Surviving the majors’ loyalty programs is a different conversation. Read more ›
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Fiji earns most of its tourism money from Australia and New Zealand. The Trip.com deal is Fiji's bet on Asia as a backup plan, before someone else claims that space. Read more ›
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04.06.2026 04:21
Last update: 04:15 EDT.
News rating updated: 11:13.
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