With the possibility of lounges, Southwest is betting that it can capture more premium customers and boost engagement with its loyalty program. Read more ›
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After closing a merger with Sun Country, Allegiant CEO Greg Anderson is eyeing ways to strengthen the carrier’s credit card and loyalty programs. Read more ›
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Travel search was built around a useful limit: people eventually stop looking. AI agents don’t. That turns comparison shopping into a cost problem for airlines, intermediaries, metasearch, and hotels trying to keep control of demand. Read more ›
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In his first media interview as Expedia’s Chief AI and Data Officer, Xavier Amatriain gives a rare look at the logic shaping one of travel’s most closely watched AI strategies. Read more ›
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Treating women as a monolith isn't a diversity failure — it's a revenue leak the industry keeps choosing not to fix. Read more ›
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Expedia's advertising program has one thing that Google and Meta can't offer — confirmed bookers. As such, advertisers can target travelers with set plans and try to entice them to book additional products. Read more ›
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As consolidation reshapes European aviation, EasyJet remains one of its most prized assets – and seemingly one of its hardest deals to pull off. Read more ›
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On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down a week where the infrastructure of hospitality is being stress-tested from every direction. Read more ›
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Connecting 22 cities in nine months is a bold ambition. Read more ›
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Hotel CEOs are signing AI contracts this quarter that will define their technology stack through 2030, and most procurement teams are evaluating these deals the wrong way — tool by tool, use case by use case, without asking whether the underlying data architecture allows those tools to compound or whether each one starts from zero. Read more ›
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The Las Vegas Strip is consolidating fast. Soon, two billionaires (Barry Diller and Tilman Fertitta) may control a large chunk of its hotel rooms. Read more ›
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No Indian travel earnings call is complete without an AI pitch anymore. A closer reading of the latest calls from MakeMyTrip, Ixigo, TBO, and Yatra shows very different strategies, and varying levels of confidence about what comes next. Read more ›
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Hilton wants developers to invest millions in Undergraduate, its new hotel brand aimed at small college towns. Yet the new brand has no track record, requiring potential owners to take a leap of faith. Read more ›
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With most potential buyers citing AI disruption risk and walking away, Long Lake's $6.3 billion acquisition of AmexGBT is the most contrarian bet in travel right now. Read more ›
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Long Lake wasn’t the highest bidder for Amex GBT, but it was the fastest and most committed, which mattered more in a market rattled by AI uncertainty. Read more ›
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The asset-light model has been good for operators and their shareholders. The pressure it creates for the owners who carry the assets is only now being openly discussed — and the operators best placed to respond are the ones who have stood on both sides of that equation. Read more ›
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Saudi Arabia's tourism chief is out and the giga-projects are being scaled back. The Kingdom’s tourism mission may be "unchanged," but is being unmistakably revised. Read more ›
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Halting customs at Newark — one of the busiest international hubs in the U.S. — would be a logistical nightmare for airlines. Read more ›
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Saying luxury retail should be more hospitable ignores how most of the industry works. Read more ›
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In travel, as in banking, the moat you're defending today is probably shallower than you think. And it's likely someone is already digging around it. Read more ›
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The global travel industry's framework for managing overtourism was built for rich countries. Ten years after Skift coined the term, that may be the underbelly it has revealed. Read more ›
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30.07.2026 00:48
Last update: 00:35 EDT.
News rating updated: 07:40.
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