Priceline is turning Penny from a single chatbot into an interface for a squad of agents. It's the latest platform turning to multi-agent architecture for travel. Read more ›
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India's largest online travel platform wants to show up before a traveler even thinks about booking. The idea is not to chase viral Reels, but about whether a scroll can turn into a booking. Read more ›
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Air India is working hard to fix products and perceptions in its most important international market. The customer metrics suggest the effort is landing, even if the experience remains inconsistent. Read more ›
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Another AI travel agent might not be news. One built by the founder of Sonder, with something to prove, is. Read more ›
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Demand didn't disappear. It just left the Gulf — and it's not clear when it's coming back. Read more ›
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After a frenzy of speculation about airline M&A, talks have dried up. The industry is too consolidated for the big carriers to merge, and the smaller ones don't have viable partners. Read more ›
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Sierra's Pol Peiffer argues the interface layer of travel is shifting from forms to conversation. The companies still optimizing dropdowns are building on top of an architecture customers are about to leave behind. Read more ›
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The Iran war has turned Marriott’s EMEA region into two businesses at once. Jones’s bet is that Europe and Africa can carry the 20% of fee business the Middle East has lost — at least until a ceasefire changes the math. Read more ›
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Prism’s SEBI approval signals IPO momentum, but timing remains cautious. Stronger profits, Motel 6 integration, and premium expansion may finally give Oyo’s parent company the public-market credibility it previously lacked. Read more ›
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Sargassum has gone from a nuisance to a structural threat for Caribbean tourism, and 2026 is shaping up to be the worst year on record. Read more ›
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Vietnam is building on one of Southeast Asia’s strongest tourism growth stories through regional partnerships, stronger air connectivity, and infrastructure investment, a strategy that is helping it pull ahead. Read more ›
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The competitive variable in travel AI isn't model sophistication. It's whether customers trust the product enough to let it act on their behalf — and most companies are still investing in the wrong layer. Read more ›
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After closing a merger with Sun Country, Allegiant CEO Greg Anderson is eyeing ways to strengthen the carrier’s credit card and loyalty programs. Read more ›
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Travel search was built around a useful limit: people eventually stop looking. AI agents don’t. That turns comparison shopping into a cost problem for airlines, intermediaries, metasearch, and hotels trying to keep control of demand. Read more ›
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In his first media interview as Expedia’s Chief AI and Data Officer, Xavier Amatriain gives a rare look at the logic shaping one of travel’s most closely watched AI strategies. Read more ›
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Treating women as a monolith isn't a diversity failure — it's a revenue leak the industry keeps choosing not to fix. Read more ›
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Expedia's advertising program has one thing that Google and Meta can't offer — confirmed bookers. As such, advertisers can target travelers with set plans and try to entice them to book additional products. Read more ›
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As consolidation reshapes European aviation, EasyJet remains one of its most prized assets – and seemingly one of its hardest deals to pull off. Read more ›
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On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down a week where the infrastructure of hospitality is being stress-tested from every direction. Read more ›
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Connecting 22 cities in nine months is a bold ambition. Read more ›
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21.07.2026 18:30
Last update: 18:25 EDT.
News rating updated: 01:20.
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