It's that time of year when our thoughts turn to G-STAR , the biggest games event in Korea and one of the biggest in Asia, indeed the world. Now gearing up for its 17th edition, this year's dates have been announced as November 17th to 21st. Each November anyone who’s anyone in the Asia-Pacific industry - along with a solid overseas contingent from the US and Europe - descend upon... Read more ›
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Following the success earlier this year of the first Beyond Games Summit, Steel Media is proud to launch its new online hub, BeyondGames.biz . It will explore the evolution of gaming and the transformational impact of interactive media on the creative world. The site is one of the first to bring together every sector within the creative industries and explore the ways in which they can learn from... Read more ›
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There are only two weeks to go to the start of G-STAR 2020 and the networking matchmaking system is LIVE! Meetings are already being created. G-CON, the conference part, will be streamed free via G-STAR TV and will be available for everyone, and with such a star-studded line-up of global gaming giants, you really do want to make sure you are there (virtually). The honoured guests taking to the di... Read more ›
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It’s time for the games industry to look to Asia. Due to the global pandemic, we've all learned new ways to do business this year, without being able to meet in person. And have you considered there could be new global markets that could be discovered too? The G-STAR global games exhibition takes place in November and is the easiest way to meet games businesses from Korea, China, Southeast... Read more ›
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Esports has been on the rise in recent years, becoming a major sector within the games industry. As part of Pocket Gamer Connects Helsinki Digital, ESL UK CEO James Dean took to the stage to discuss virtualising esports during a global pandemic and how it will shape the future of competitive gaming. The coronavirus hit earlier this year, causing a range of problems worldwide, across various indus... Read more ›
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In the esports scene, it is important to secure partnerships with various brands. As part of Pocket Gamer Connects Helsinki Digital, Fnatic partnerships manager Edward Gregory took to the stage to discuss partnerships with brands. Fnatic formed a partnership with OnePlus. As part of it, the company aided the phone's firm in creating a new mobile device that can be used by esports fans. Moreover,... Read more ›
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Streaming giant Twitch is planning to test mid-roll adverts on live broadcasts . From September, these ads will run for some viewers during a stream and will be triggered directly by Twitch rather than the streamers. These ads directly support the creator, and won't run too close to a previous ad break. Viewers already receive one or two short ads when they click on a stream if they are not... Read more ›
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Queer Eye recently returned to our screens, and during a global pandemic that has seen a vast majority of us locked down at home - the spaces we inhabit are more important than ever. Interior design and influence are a wonderful pairing, and brands are starting to take note. Let's peep at a campaign involving one prolific interior designer and a savvy company that was quick to utilise an ambassad... Read more ›
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Pocket Gamer Connects Helsinki Digital  is around the corner, taking place on September 14th - 18th. To give you a taste of what to expect, we'll regularly be publishing interviews with the speakers at the show. The conference spans across five days and will feature a broad selection of tracks, talks and speakers, as well as various fringe events and a new and improved meeting system. For mo... Read more ›
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Almost everyone has been affected by the Coronavirus pandemic. But we should, absolutely, continue responsibly selling our services to each other. Workers need paying. Families need feeding. The most effective marketing - not only during this pandemic, but always - anchors meaning in truth, empathy, love, faith, community engagement, self-awareness, the feeling of making a difference, and a sense... Read more ›
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InfluencerUpdate.biz has teamed up with esports and streaming analytics firm Stream Hatchet to bring you weekly charts of the most popular games in the streaming space. This chart documents the most-watched games by hours across Twitch, YouTube Gaming and Facebook. Each week we'll be documenting the top ten most-watched titles across all the major streaming platforms so you can see which games ar... Read more ›
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Influencer marketing platform Takumi has unveiled a new marketing division that will further enable brands to discover and work with creators. The division, titled 'TAKUMI X' promises to facilitate a 'new kind of working relationship' between brands and influencers across existing and emerging platforms. TAKUMI X will offer a series of services to brands and influencers alike, that will enable ta... Read more ›
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Things are shifting and changing ad we continue to hunker down indoors to beat the coronavirus. But it can be confusing knowing how best to work from home if you’ve never done it before. After working from home as a freelance writer, blogger and marketer for the past three years, I’ve learned how to avoid the endless temptations to hoover the house, raid the cupboard for custard cream... Read more ›
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This is a guest post written by Aaron Brooks. Brooks is the co-founder of influencer marketing platform, Vamp . Thanks to lockdown we already know we’re in for a year of re-runs on TV. Social distancing has made it impossible for shoots, with their many stylists, photographers and assistants, to go ahead and for new content to be created. Magazines are in the same boat and we’ve seen... Read more ›
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Streaming saw another strong bout of growth in July 2020, according to a fresh report from StreamElements and Arsenal.gg. While Twitch remains the biggest platform in pure numbers, its hours have dwindled a little between June and July. Facebook Gaming was the star of the streaming show last month seeing 345m hours watched - the site's biggest month yet. The closure of Microsoft's Mixer has seen... Read more ›
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The smallest viable market. Let Seth Godin’s words linger in your cerebral cortex, or wherever marketing decisions live in your brain. Because, like everything SG says, this simple tip produces stunning results. Influencers are a powerful reminder of how to nail these niches. Long-gone are the days where beauty bloggers are the only people working on branded partnerships. As is often the sc... Read more ›
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Despite the current lockdown situation, the Influencer Marketing Awards 2020 went ahead in August, celebrating some of the best talent in the influencer space. The winners of the second IMAs were unveiled in an online ceremony last week. The first event took place in London last year . Influencer marketing platform CreatorIQ won triple, taking the awards for best campaign planning & managemen... Read more ›
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Streaming giant Twitch has released a new version of its developer's campaign programme Drops . As revealed in a blog post , the new design offers developers a new self-service dashboard designed to manage Drops. "It is a central place where game developers can easily create, configure, launch, and monitor Drops campaigns," said Twitch. "We've heard that it can be difficult to create and manage c... Read more ›
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Kids entertainment network Pocket.watch is set to build a new dynasty with six-year-old YouTube sensation Diana . As reported by Tubefilter , the young girl is already a huge star. Across 14 channels, the youngster has amassed 143 million subscribers with five billion views a month. Furthermore, six out of the 14 channels have been awarded a Diamond Play Button, an award that can only be given on... Read more ›
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Twitch streamer Tim 'TimTheTatman' Betar has secured a win in Fall Guys. Why is that news? After what started at jovial Twitter banter, Betar began a quest to secure a win in Mediatonic's manic new multiplayer game. A stunning display of marketing from the Fall Guys Twitter account saw the internet quickly become invested in Betar's mission. What followed was an exchange of jokes between the game... Read more ›
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Most popular sources
Business Insider
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31% 4 |
Wired
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10% 7 |
Tech Wire Asia
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7% 5 |
The Verge
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6% 1 |
Gizmodo
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6% 0 |
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27.11.2024 01:27
Last update: 01:21 EDT.
News rating updated: 08:21.
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