Video ads boasted 48% higher sales compared to static digital ads, according to research by video advertising firm VidMob. The latest study dives deeper into video ads as a marketing tool by comparing ads across social media sites such as Facebook, Instagram, Facebook Messenger and others over the holiday season. How long a video ad plays a key role in terms of purchase rate. For example, 10 to 15-second video... Read more ›
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One of the big updates that Apple’s iOS 14 release has brought to the table is that IDFA tracker has become opt-in. From now on, every iOS app developer has to explicitly ask his mobile app user to grant using IDFA with her or his iPhone or iPad. The Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user’s device. Advertisers use this to track... Read more ›
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During its latest earnings call, Nike confirmed that demand for its Nike App had jumped 150% during the first quarter of 2020. Its commerce app downloads rose 200% during the same period. The company posted a monthly active user growth in the triple digits. Over half of members used the Nike Training Club app for a workout. The app provides access to virtual yoga and fitness classes and nutrition tips.... Read more ›
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HAGS, the app that lets students sign yearbooks via Snapchat, has received a $1 million investment led by GV, with participation from BoxGroup and various angel investors as the start-up looks to help students bond virtually. Read more ›
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Influencer marketing is driving an increasing number of online purchases, according to research by coupon and promotions platform Valassis. The data shared with Mobile Marketer finds that 51% of consumers bought a product or service that had been promoted by an influencer in the last 24 months. Among the 1,000 customers surveyed, 39% of those aged 25 to 34 years were more likely to be influenced by the opinions of... Read more ›
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If you think everyone likes social media, think again. One of third of British consumers wish that TikTok had never been invented. That’s according to a survey of 2,000 UK adults by Uswitch.com that highlights just how much we dislike social networks. Another 30% of participants said they wished Facebook had never been invented, followed by Twitter (27%) and Instagram (23%). “Some social media sites are less about sharing news... Read more ›
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Major app and game makers Epic Games, Match Group and Spotify have collaborate to launch the Coalition for App Fairness to advocate for fairer rules on app operation. It’s an attempt to get Apple and Google to change their rules on charging excessive fees and hinder competition. “As enforcers, regulators, and legislators around the world investigate Apple for its anti-competitive behavior, The Coalition for App Fairness will be the voice... Read more ›
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The second quarter of 2020 was the largest for mobile app downloads, according to money.co.uk based on data from the Google Play Store. Among the top free games, 58% offered in-app as part of the gaming experience. The analysis provides valuable insights for app marketers looking to boost in-app sales. The average in-app purchase was £15.51 per item, which adds up to over £650 million in revenue if 5% of... Read more ›
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Tinder was the top grossing dating app globally in August 2020 at more than $83.5 million in user spending. It represents a 7.8% rise from the previous year, according to data from SensorTower. Around 43% of Tinder’s revenue came from the US, 6% from the UK and 6% from Germany. Bumble ranked in second spot at $22.7 million in gross revenue, representing 16.8% of year-on-year growth. Around 77% of its... Read more ›
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TikTok has rolled out a new marketing policy that challenges dangerous weight loss adverts on the platform. As a consequence, marketers won’t be able to post certain types of ads that focus on body image. The app banned ads for fasting apps and weight loss supplements. It’s also restricted ads that promote harmful and negative body image. There are also restrictions in place for weight loss ads and claims made... Read more ›
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Ad spend on eCommerce platforms is predicted to rise some 18% in 2020 to $58.5 billion according to research by WARC. The increase is led by a greater number of brands jumping on the COVID-19 related mobile and online shopping boom. Dominant shopping platforms such as Amazon, Tmall, Rakuten, Walmart, Carrefour, TikTok, and Pinduoduo are expected to grow 30x faster than in previous years. The rise comes against a background... Read more ›
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As classrooms remain shut, schools have adapted quickly to virtual classes and remote learning apps. In the six weeks following the restart of US schools in August, leading remote learning app usage spiked 91% compared to Q1 levels. That’s according to an analysis by SensorTower, which analysed download data of Google Classroom, Remind, ClassDojo, Flipgrid, and Canvas Student. Weekly active users were 49% higher in September than during August which... Read more ›
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The entertainment and events sector will see some of the biggest drops to digital ad spend in 2020 because of coronavirus restrictions. As countless events continue to be cancelled, eMarketer predicts that advertising spending on mobile and digital ads could drop almost 7% by a whopping $520 million compared to 2019. The drop is rather dramatic considering that in 2019 ad spend within the industry rose 28.2%. However, the forecast... Read more ›
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Social media platforms Facebook, YouTube and Twitter have come to an agreement with the World Federation of Advertisers (WFA) to adopt a set of common definitions for gate speech and harmful content. The efforts have been led by the industry’s Global Alliance for Responsible Media which has been working towards a more unified definition and reporting framework. The idea is that advertising across the social networks could be homogenised in... Read more ›
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As Google Play and the Apple App Store boast more than 4.7 million apps combined, safeguarding consumer data is of paramount important. But new research from Pixalate the ad fraud intelligence company, reveals that 66% of Android and 78% of iOS apps do not have an address of registry. Apps originating from Cyprus, a common shell company location, saw over 2.5 million downloads, which is the twice that of any... Read more ›
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Kargo, the mobile advertising company, has partnered with the AMP Project to speed up mobile website download times. The aim of the collaboration is to provide new and improved ad formats for advertisers. These will be optimised according to AMP standards and provide better performance on mobile devices. Specifically, the ads will be faster to download on the mobile web. Among the first partners to offer the new formats including... Read more ›
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Facebook has provided creators with additional controls over the images they own and how they can use them across the social media platform. The Facebook Rights Manager for Images extends on the Creator Studio features. These enable creators and publishers to control how their content is being distributed on Instagram and Facebook. The updated version of the Rights Manager integrates image matching so that creators can protect and manage their... Read more ›
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Over a third (36%) of Instagrammers use the platform to follow brands, making it the social network being used most with the specific purpose to follow brands, according to research by AudienceProject. The findings will be great news for marketers. But what’s more is that over two-thirds of Instagram users were using the app daily. It was the most important app for Gen Z and millennials, while Facebook was the... Read more ›
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Google has announced YouTube Shorts – a short-form video feature that’s to rival TikTok. Shorts allow creators to shoot short videos using their mobile phones. Much like TikTok, videos are only 15 seconds in length and include a choice of background music. Google is among many social media companies that have jumped on the short-form video app bandwagon. Following the success of TikTok, Instagram launched a similar tool called Reels.... Read more ›
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Strategy games are now the third biggest mobile gaming genre with 56% of iOS revenue coming from Chinese companies such as Diandian Interactive and KingsGroup. That’s according to new research by GameRefinery released today. Strategy was contributing 13% of the US market’s revenue at around $102.7 million. But Western strategy games such as Mobile Strike and Clash of Kings appear to be losing out to Chinese competitors with their yearly... Read more ›
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Most popular sources
Business Insider
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51% 12 |
The Verge
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7% 3 |
Eurogamer.net
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6% 3 |
MacRumors
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5% 2 |
CNET
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4% 0 |
| View sources » | |
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19.11.2024 14:44
Last update: 14:36 EDT.
News rating updated: 21:32.
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