Game Refinery, the mobile gaming market expert, only recently unveiled a new tool to provide added insights on mobile gamers for developers. The ‘Player Motivations and Archetypes’ feature provides motivational insights on game features and sub-genres for publishers and developers. It’s based on interviews with more than 10,000 gamers across different countries. Now, the feature has been given a big update to offer market-level analysis of players on the US... Read more ›
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With the start of the COVID-19 pandemic, average location opt-in rates for apps rose 39% in March 2020 to 10.7% in June, according to a new benchmark report published by customer engagement firm Airship. The report compares pre- and post-COVID global app user data for a more accurate picture of ongoing user behaviour throughout 2020. It shows that mobile app audience grow was up 31% in 2020 compared to 17%... Read more ›
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Triller, the video app touted as a prominent TikTok competitor, has apparently been inflating the number of its monthly active users. The app which has attracted some prominent TikTok users, last month boasted 100 million monthly active users. But according to a report published by Business Insider, six ex-employees are disputing these numbers. In October 2019, the app had some 13 million monthly active users and 60 million app downloads.... Read more ›
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Consumers are demanding more information from apps to stay safe in a COVID-19 world. According to a study by Sinch, the cloud communications firm for mobile engagement, 91% of consumers would like mobile services to improve so they can continue to avoid crowds and spend less time in-store. Some 91% want notifications on suspicious activity such as banking while 89% would prefer to know about service outages. Another 88% said... Read more ›
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App developers have noticed a boost in revenues from in-app purchases versus in-app advertising. As in-app ad placements dropped during the pandemic, in-app purchases have grown during the same time frame. According to an overview provided by eMarketer, it marks a shift in how developers are making money from their apps. App revenues from purchases increased 23% during the first half 2020 compared to the previous year to $50 billion.... Read more ›
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TikTok was the most downloaded app globally in August 2020. The popular short-form video app saw nearly 63.4 million installs which is 1.7% more than August 2019. The countries responsible for the highest number of installs were Indonesia (11%) and Brazil (9%), according to data from Sensor Tower. Facebook ranks as the second most installed social media app with over 51.6 million installs. India is leading downloads of the social... Read more ›
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One of the big updates that Apple’s iOS 14 release has brought to the table is that IDFA tracker has become opt-in. From now on, every iOS app developer has to explicitly ask his mobile app user to grant using IDFA with her or his iPhone or iPad. The Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user’s device. Advertisers use this to track... Read more ›
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Google is launching a range of products to help SMBs get through these hard times and adapt to the challenges ahead. The search engine is allowing retailers to list their products on Google Shopping tabs in Europe, the Middle East and Africa for free during October. Retailers and businesses that use the Merchant Centre and Shopping ads will get their listings added for free. The ads and listings tend to... Read more ›
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Video ads boasted 48% higher sales compared to static digital ads, according to research by video advertising firm VidMob. The latest study dives deeper into video ads as a marketing tool by comparing ads across social media sites such as Facebook, Instagram, Facebook Messenger and others over the holiday season. How long a video ad plays a key role in terms of purchase rate. For example, 10 to 15-second video... Read more ›
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One of the big updates that Apple’s iOS 14 release has brought to the table is that IDFA tracker has become opt-in. From now on, every iOS app developer has to explicitly ask his mobile app user to grant using IDFA with her or his iPhone or iPad. The Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user’s device. Advertisers use this to track... Read more ›
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During its latest earnings call, Nike confirmed that demand for its Nike App had jumped 150% during the first quarter of 2020. Its commerce app downloads rose 200% during the same period. The company posted a monthly active user growth in the triple digits. Over half of members used the Nike Training Club app for a workout. The app provides access to virtual yoga and fitness classes and nutrition tips.... Read more ›
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HAGS, the app that lets students sign yearbooks via Snapchat, has received a $1 million investment led by GV, with participation from BoxGroup and various angel investors as the start-up looks to help students bond virtually. Read more ›
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Influencer marketing is driving an increasing number of online purchases, according to research by coupon and promotions platform Valassis. The data shared with Mobile Marketer finds that 51% of consumers bought a product or service that had been promoted by an influencer in the last 24 months. Among the 1,000 customers surveyed, 39% of those aged 25 to 34 years were more likely to be influenced by the opinions of... Read more ›
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If you think everyone likes social media, think again. One of third of British consumers wish that TikTok had never been invented. That’s according to a survey of 2,000 UK adults by Uswitch.com that highlights just how much we dislike social networks. Another 30% of participants said they wished Facebook had never been invented, followed by Twitter (27%) and Instagram (23%). “Some social media sites are less about sharing news... Read more ›
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Major app and game makers Epic Games, Match Group and Spotify have collaborate to launch the Coalition for App Fairness to advocate for fairer rules on app operation. It’s an attempt to get Apple and Google to change their rules on charging excessive fees and hinder competition. “As enforcers, regulators, and legislators around the world investigate Apple for its anti-competitive behavior, The Coalition for App Fairness will be the voice... Read more ›
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The second quarter of 2020 was the largest for mobile app downloads, according to money.co.uk based on data from the Google Play Store. Among the top free games, 58% offered in-app as part of the gaming experience. The analysis provides valuable insights for app marketers looking to boost in-app sales. The average in-app purchase was £15.51 per item, which adds up to over £650 million in revenue if 5% of... Read more ›
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Tinder was the top grossing dating app globally in August 2020 at more than $83.5 million in user spending. It represents a 7.8% rise from the previous year, according to data from SensorTower. Around 43% of Tinder’s revenue came from the US, 6% from the UK and 6% from Germany. Bumble ranked in second spot at $22.7 million in gross revenue, representing 16.8% of year-on-year growth. Around 77% of its... Read more ›
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TikTok has rolled out a new marketing policy that challenges dangerous weight loss adverts on the platform. As a consequence, marketers won’t be able to post certain types of ads that focus on body image. The app banned ads for fasting apps and weight loss supplements. It’s also restricted ads that promote harmful and negative body image. There are also restrictions in place for weight loss ads and claims made... Read more ›
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Ad spend on eCommerce platforms is predicted to rise some 18% in 2020 to $58.5 billion according to research by WARC. The increase is led by a greater number of brands jumping on the COVID-19 related mobile and online shopping boom. Dominant shopping platforms such as Amazon, Tmall, Rakuten, Walmart, Carrefour, TikTok, and Pinduoduo are expected to grow 30x faster than in previous years. The rise comes against a background... Read more ›
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As classrooms remain shut, schools have adapted quickly to virtual classes and remote learning apps. In the six weeks following the restart of US schools in August, leading remote learning app usage spiked 91% compared to Q1 levels. That’s according to an analysis by SensorTower, which analysed download data of Google Classroom, Remind, ClassDojo, Flipgrid, and Canvas Student. Weekly active users were 49% higher in September than during August which... Read more ›
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Most popular sources
Business Insider
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23% 4 |
Gizmodo
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11% 5 |
Eurogamer.net
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8% 4 |
Tom's Hardware
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6% 4 |
The Verge
|
6% 2 |
| View sources » | |
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02.10.2024 02:30
Last update: 02:25 EDT.
News rating updated: 09:20.
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