![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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YouTube has been asking creators to use a new software tool that lets them tag and track products featured in their videos. It’s an effort to boost online and mobile shopping across the popular video platform and parent Google. According to Bloomberg citing sources familiar with the company, the search company plans to link the data with its shopping tools to measure sales. At the same time, its testing an... Read more ›
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Calm, the popular meditation and sleep app, is apparently in discussion to raise $150 million in funding. According to sources close to the matter, the funding round which includes a share sale, would more than double its valuation to $2.2 billion. To date, the app raised $143 million and its last valuation came in at around $1 billion. Calm has seen downloads skyrocket among the sweeping coronavirus pandemic. In April... Read more ›
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Facebook and Google continue to dominate mobile advertising according to the last Performance Index published today by global attribution leader AppsFlyer. Facebook leads when it comes to retention, remarketing, and in-app purchases. But the data shows that the social network also charges more. Game developers are facing considerably higher costs in North America, Latin America, and Europe, while Google charges more in APAC regions. When it comes to non-gaming categories,... Read more ›
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INCRMNTAL, a start-up that’s already been working with the likes of Jam City to measure the impact of mobile ad spend, just received $1.4 million in pre-seed funding. Among its investors are toDay Ventures and the Mobile Dev Memo Investment Syndicate. The start-up addressed the problem of wasted advertising spend. In light of Apple deprecating IDFA, value measurement has become an even bigger problem to address. INCRMNTAL wants to solve... Read more ›
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Mobile ad network and in-app monetisation platform Vungle just acquired AlgoLift the user acquisition automation platform based on lifetime value (LTV). Vungle plans to add AlgoLift’s performance metrics such as LTV and ROAS to its network. Mobile advertisers will also benefit from AlgoLift’s probabilistic approach to campaign attribution and optimisation. “Our mission is to be the trusted guide for growth and engagement for our developers,” said Jeremy Bondy, Vungle COO.... Read more ›
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Mobile shopping apps continue to gather steam as engagement rates surge 40%. That’s according to new research mobile app marketing firm Liftoff in collaboration with app marketer Adjust. Based on the analysis of 53 billion ad impressions from 10 million installs between April 2019 and 2020, they found that North America has risen to the forefront while Asia Pacific has entered a period of shopping fatigue. Meanwhile, the cost to... Read more ›
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Amazon’s Prime Day on October 13th and 14th is set to mark the beginning of the biggest Q4 shopping season using mobile devices yet. According to data from App Annie, hours spent on Android devices to shop online will be up 50% in the US, compared to 2019. US consumers are anticipated to spend 60 million hours in mobile shopping apps during the event week. Without a doubt, this is... Read more ›
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Singular, the marketing measurement and analytics platform, just announced its first partners for the Singular SKAN. The company launched the network two months ago, following Apple’s rollout of iOS14 which poses considerable challenges to granular per-device marketing measures. With the launch of the SKAdNetwork measurement solution, clients can run parallel testing alongside IDFA-based measurements. The data marketers are receiving is privacy-safe but includes critical functionalities. The SKAN also trans Read more ›
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YouTube has launched a new content solution for UK advertisers that lets them reach new audiences through brand-relevant content. Dubbed YouTube Select, the solution lets marketers reach relevant consumers by selecting specific content categories for their ads. “With YouTube Select, advertisers have an array of creatively diverse British channels and creators at their fingertips,” explained Ben McOwen Wilson, UK Managing Director at YouTube. “Now with greater ease than ever before,... Read more ›
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TikTok has made it into the lime light after its new commercial “Good Vibes” featuring the Fleetwood Mac song “Dreams” went viral. The commercial is part of a wider “It Starts on TikTok” campaign and features user Nathan Apodaca lip-syncing along to the track while sipping Ocean Spray juice. In TikTok fashion, it is 15 seconds long. The video posted in September now has some 33+ million views on the... Read more ›
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Instagram is going to merge two of its messaging apps: Threads with the concept for its previously launched Direct app. In 2019, the company ceased support for Direct which lets users create and share messages with anyone quickly. But newly launched updates to Threads mean that the app now has a two-tabbed inbox. Within the “Close Friends” section, users can message their contacts, but they can also choose to message... Read more ›
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Facebook advertisers will soon be unable to track campaign actions over a longer period of time as the company has removed its 28-day attribution window. Advertisers have been able to measure specific campaign responses such as purchase conversions. Traditionally, their dashboard would then show the purchases attributed to Facebook ad clicks over the past 28 days. The feature gives advertisers specific insights into their campaign success and attribute ads to... Read more ›
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Snap is set to launch its first commercial in the US – a six-second, non-skippable video advert. The commercials are being shown to users who watch shows in Snapchat Discover. They were initially trialled back in April with major advertisers Tinder and NBCUniversal. Tinder said the cost per completed view was $0.04 while NBCUniversal noted that brand awareness was two two times that of a regular Snapchat Ad. By combining... Read more ›
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Mobile game downloads rose 15% during Q3 2020 to one billion compared to the same period the previous year. The latest Q3 Index by App Annie, the mobile data and analytics platform, shows that a growing number of consumers turned to mobile games to stay entertained during COVID-19 lockdowns. What’s more, the company estimates that consumer spending on mobile gaming will be 2.8x that of desktops and 3.1x higher than... Read more ›
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Picker, the app that lets users buy products based on the recommendations of its community, just raised €1.3 million in a seed funding round led by Btov in Berlin. To date, the company has collected €2 million in funding from various angel investors. Picker is a curated marketplace for product discovery and purchasing. Users can share their recommendations among friends and influencers. Picker was founded in 2018 by Daniel Ramos,... Read more ›
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Triller, the video-sharing app that is already touted as a TikTok rival, has just partnered with ad tech start-up Consumable to sell programmatic ads in-app. The digital and video format ads would be placed between videos. Triller lets users create professional-looking music videos based on its AR technology. As user attention spans are getting shorter, Consumable provides bite-sized content within digital display and video ads. “This is an exciting partnership... Read more ›
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Just in time for its 10th anniversary, Instagram has launched a series of new features and tools for a better user experience and wellbeing. The popular photo app launched ‘Stories Map’ which lets users share, download and save stories to highlights. The app is also extending its shopping features to its short-form video and live-streaming tool Reels. Products by retailers and brands that are already featured on its IGTV platform... Read more ›
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Apple has given its App Store marketing tools a bit of an upgrade. App developers can now benefit from custom tools like short links and QR codes. Short links and QR codes can now be used to redirect customers to an app product page on the App Store. In a very brief announcement, Apple wrote: “Take advantage of new marketing resources to promote your apps around the world. You can... Read more ›
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Gimbal, the location data experts, just launched a new real-time solution that connects mobile orders to in-store, curbside and drive-thru pickup options. The On-the-Way SDK expands on the company’s existing enterprise grade location SDK. As the coronavirus pandemic has been sweeping nations, technological advancements have driven more consumers to using their mobile devices. Brands and retailers have been adapting rapidly by establishing buy online pickup in-store options, curbside and other... Read more ›
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The coronavirus crisis had a big effect on finch apps according to research by app marketing platform Adjust and app intelligence provider Apptopia. Activity in investment apps, for examples, saw a rise of 88% in average sessions per day between January and June 2020. Apps by trading platforms such as Acorns, Gatsby and Stash are making it easier for anyone to start investing in stocks. Investment apps were the second-fastest... Read more ›
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Business Insider
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Gizmodo
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11% 5 |
Eurogamer.net
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8% 4 |
Tom's Hardware
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7% 4 |
The Verge
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7% 1 |
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02.10.2024 04:18
Last update: 04:06 EDT.
News rating updated: 11:11.
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