Clubhouse the popular social app confirmed that it raised a significant amount of funding in a Series B round led by Andreessen Horowitz, the private American venture capital firm. Although details of the financial transaction weren’t revealed, it’s estimated that the company received a $1 billion evaluation. It’s been reported that the company plans to use the cash injection to roll out new products and help its community of creators... Read more ›
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Europeans spent 70.2% more in health and fitness apps in 2020, according to new data from SensorTower. That comes in at an estimated $544.2 million in consumer spending driven by a desire to stay fit among the challenges of COVID-19 lockdowns of gyms. It’s a notable increase, especially compared to 2019 when consumer spending rose 37.2% to $319.8 million. Consumer spending in apps reached a peak during Q3 with gross... Read more ›
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TikTok attracted over 60 million downloads worldwide in December 2020 alone. That’s according to new data from AppFigures which ranked the top apps of the year. The popular video app saw downloads of 4 million in November on the Apple App Store alone. But competitors are closing in as the app faces multiple legal challenges in different countries. For example, short-form video app Likee ranked among the top 10 downloads... Read more ›
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Spotify is finally launching its podcast advertising in the UK. The company previously revealed its Podcast Ads more than a year ago and recently acquired podcast ad firm Megaphone to boost opportunities within this sector. Podcast ads increase brand awareness by around 79% with lift rates that are 30x higher than other media types. Advertisers can now buy pre-roll, mid-roll, or post-roll ad placements in podcast shows. The offer integrates... Read more ›
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Generation Z shoppers are more likely to research a company to ensure its values aligns with their own compared to older counterparts. A study by Forrester found that 51% of Gen Z (aged 18 to 23 years) will ensure that a brand’s corporate social responsibility aligns with their own before they make a purchase. What emerges from the survey is that Gen Z is more distrustful (42%) of the average... Read more ›
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Curtsy, the app that lets users resell clothes, just raised $11 million in a Series A funding round. The round was led by Index Ventures with participation from Y Combinator, FJ Labs and 1984 Ventures. To date it raised $14.5 million in funding. Curtsy will use the funds to expand its product and marketing operations. Focused on Generation Z who are looking for more sustainable ways to shop, the app... Read more ›
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Pinterest has launched a new advertising format that is fully customisable to reach customers via personalised messaging. The new messaging format allows marketers to automate how to include creative features as part of their campaigns to target audiences. Advertisers can create various version of promoted Pins from their existing digital assets or their product feed. They can now also import product details such as location, price and availability in-store or... Read more ›
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While the pandemic had negative effects on many industries, the app market wasn’t one of them. According to data from Trading Platforms, mobile device users spent around $111 billion on apps from Apple and Google app stores, representing a 30% rise in spending. As a growing number of consumers were forced to spend time indoors, more of them began to download apps to keep themselves occupied. Apps also function as... Read more ›
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Douyin, the Chinese version of popular short form video app TikTok, just added online payments to the app. As the company is busy expanding into eCommerce, Douyin Pay has been added to the app’s options. Other payment tools on Douyin include WeChat Pay and Alipay. Brands and retailers can already redirect users to a product page by including a link in a video. Now, users of the app can checkout... Read more ›
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Snapchat recently unveiled a new video takeover option that lets brands add adverts to Shows on the popular app. Called ‘First Commercial’ the new ad format guarantees that brands can add their six-second unskippable spot to the first few seconds of a show. Among the first brands to trial the solution were O2 and eBay running Christmas and Black Friday campaigns. “At Snapchat we are continually building out our suite... Read more ›
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LinkedIn is finally bringing links to its Stories. The company unveiled Stories for mobile apps back in October 2020. Now, some users are being given the option to add a link to their Stories. When a third party then clicks on the ‘See more’ button, they are being redirected to a website or external link of the poster’s choosing. The option to add a link will be visible in the... Read more ›
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A whopping 67.9% of marketers in the US with more than 100 employees are going to use influencer marketing this year for their campaigns. According to a forecast from eMarketer, campaigns will include paid and unpaid brand partnerships. In 2019 an estimated 55.4% of marketers used influencer marketing, growing to 62.3% in 2020. It seems that advertisers and brands are hungry for connections with creators and influencers despite the effects... Read more ›
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Mobile marketing could see some huge changes in 2021 in light of Apple’s Advertising Identifier (IDFA) removal. According to game market insights experts Newzoo, the removal will affect all mobile genres from casual to core. More traditional forms of advertising including offline channels could see a bit of a boost as a consequence. “Above all, we foresee a more aggressive approach to FTUE (First Time User Experience) and early user... Read more ›
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Social media forms part of most apps and brands marketing toolbox these days. But knowing when the publish can be challenging. Now, Blog2Social have shared a new infographic based on the analysis of over 60,000 social media posts that determines what the best times are for sharing your updates on Facebook, Twitter, Instagram and Co. With the average lifetime of a tweet being just 20 minutes before it gets drowned... Read more ›
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Mobile commerce tech firm Button has announced a strategic partnership with cross-platform solutions provider Branch to provide brands with better visibility into app traffic. The pandemic has accelerated consumer mobile shopping behaviours. eCommerce sales rose 31% in October and 32.4% in November last year in the US alone. Overall, digital sales grew 45% to $181 million in the first two weeks of December 2020. That makes it imperative that retail... Read more ›
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Blabla, the app that hires native English speakers to teach students the language, has just raised $1.54 million in a seed funding round led by Amino Capital, Starling Ventures, Y Combinator, and Wayra X. The app’s community can learn English in a TikTok-style manner – by viewing short and engaging videos. Blabla launched in 2019 and quickly attracted the attention of investors. Content creations on the app are tagged via... Read more ›
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China requires all mobile games to request a license from its National Press and Publication Administration before they can be released. To enforce these rules both Apple and Android have been removing thousands of apps from their app stores of non-compliant developers. According to data from Sensor Tower, approximately 48,000 mobile games were removed from the Apple App Store during December 2020 following a crackdown on publishers. Over 5,500 titles... Read more ›
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Curve, the UK-based fintech firm, that combines multiple cards in a single app and card, raised $95 million in a funding round led by IDC Ventures, Fuel Venture Capital and Vulcan Capital. This brings its total raised to date to $175 million. Despite the pandemic, Curve said it had seen significant growth during the last year. The cash injection will be used to expand its operations internationally. As of right... Read more ›
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Collecting first-party data has become a primary goal for marketers in 2021, according to a new report from Merkle shared with Marketing Dive. It appears that 52% of marketers are already more focused on digital strategies that allow them to collect more first-party data. The collection and storing of first-party data over the coming six to 12 months was one of the top priorities for marketers (88%). Meanwhile, 41% of... Read more ›
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Downloads of messenger apps Signal and Telegram got a boost as WhatsApp announced it would share user data with parent Facebook. Signal and Telegram are more privacy-focused messenger apps and offer end-to-end encryption for their services. In the wake of the privacy update, Signal installs jumped 7.5 million on the Apple App Store and Google Play according to Sensor Tower data, marking a rise of 43x from the week before.... Read more ›
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Most popular sources
Wired
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31% 10 |
Vox
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11% 8 |
Business Insider
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11% 3 |
Gizmodo
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6% 1 |
Mashable
|
5% 3 |
| View sources » | |
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23.01.2026 21:32
Last update: 21:26 EDT.
News rating updated: 04:20.
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