The countdown is on, and the mobile growth crowd is heading west. MAU Vegas 2025 is just days away, and if it’s not on your radar yet, this is your final call. From May 20th to 22nd, the MGM Grand will transform into the epicenter of the app economy as more than 2,000 mobile marketers, growth leaders, app investors, and product owners converge for three days of unmatched insight and... Read more ›
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Time is running out to secure your spot at the forefront of the app growth revolution. With just a few days left, we wanted to remind you that launch ticket sales for App Promotion Summit NYC 2024 will be ending this Friday (1st March). Don’t miss out on the opportunity to be part of an event that promises to accelerate your understanding of the latest app growth strategies and tactics.... Read more ›
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Adsterra is happy to announce its Sports Marathon. As a top traffic source for iGaming campaigns, Adsterra gives advertisers an opportunity to earn enhanced cashback for their ad campaigns targeting selected GEOs. Sports season is gaining momentum, and avid sports fans are eagerly waiting for their favourite teams and players to shine on the podiums. It’s a great time for advertisers to promote their campaigns, as the traffic numbers typically... Read more ›
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Are you ready for the new era of app growth? It’s happening at App Promotion Summit NYC on June 27th 2024 at 360 Madison Avenue. Our previous email got you buzzing about the Summit’s return, and now it’s time to secure your spot for an event that will accelerate your understanding of the latest app growth strategies and tactics. Join 300+ in-person attendees and immerse yourself in a day of... Read more ›
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Welcome to another Wednesday and another edition of App Engagement Weekly! 🤩🥳️😍 In this edition, we’re charting a course through the ever-shifting currents of app engagement, offering insights and strategies to steer your app towards long-term success. From deciphering activation benchmarks to crafting compelling reactivation email campaigns, I am poised to uncover the keys to sustained user engagement. And with user privacy taking center stage with Apple’s Privacy Manifests, we’ll... Read more ›
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Super Early Bird tickets are selling fast for APS London 2024 in April. We don’t want you to miss out on saving £500+ and we have limited tickets remaining. In-person ticket holders can enjoy our networking coffee breaks, delicious lunch and the buzzing evening drinks reception hosted by Customer.io. We hope you can join us in person on Thursday April 25th, along with hundreds of other app growth professionals, as... Read more ›
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January is kind of proverbial Monday for a year, holidays are over and – as much as you would prefer to continue to relax – it’s time to go back to work.🤦♂️ To fill you in on what interesting and worth of your attention was published about App Store Optimization we’ve just released our ASO Monthly January, 2024 edition, btw you can subscribe to it here. Today I’ve got for... Read more ›
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As we enter a leap year’s February (yes – 2024 is a leap year, finally here comes the one 🙂), it’s time to take a look at what has brought the first month of 2024 mobile app user acquisition wise. Last year this time, we all were overwhelmed with what Generative AI had brought to the table, including for user acquisition, this January looks more like evolution than revolution and... Read more ›
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We are excited to announce that the first look agenda for App Promotion Summit London 2024 is now live and covering the latest in app growth and product including Generative AI, SKAN 4.0, onboarding optimisation, retention and product-led growth. Our in-person conference at The Brewery on 25th April will feature a main stage exploring app growth across the funnel plus 3 workshop rooms and a brand-new-for-2024 roundtable zone. We... Read more ›
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Founded by a group of specialists with extensive experience in the adtech industry, Bidinfluence stands as a supply-side platform specializing in dynamic monetization through high-quality programmatic video ads. Сompany’s mission is to improve monetization opportunities for mobile and web publishers, providing them with cutting-edge programmatic technology. While the synergy of built-in AI/ML algorithms and human team experience unlocks additional optimization potential, a convenient platform interface make Read more ›
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App Promotion Summit London is gearing up for an explosive 2024 edition, and we want YOU to be a part of the action. Ticket sales are up 12% on last year’s conference and we are on track to hit 700+ in-person attendees at The Brewery on Thursday 25th April – making this our biggest APS event ever. Here’s a sneak peek into the irresistible momentum building up: – We’ve registered... Read more ›
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![Are app crashes ruining your user experience? Join us on February 28 to learn how. [webinar]](https://times42.com/media/7/6/0/7755760_640x200.jpg "Are app crashes ruining your user experience? Join us on February 28 to learn how. [webinar]")
Chances are it happened to you too – some of the apps on your phone let you down when you needed them the most. They crashed when you needed that small piece of information for something important and relevant at that moment. Wouldn’t be awesome if that never happened? Join our webinar featuring Colin Contreary, Head of Content at Embrace and James Cooper, Director, Business of Apps on February 28th... Read more ›
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We’re excited to announce the dates for our 2024 US events. App Promotion Summit NYC will return to 360 Madison Avenue in Midtown Manhattan on Thursday 27th June. App Promotion Summit SF is back at the W Hotel in SoMa on Thursday 26th September in a new larger space including breakout rooms and an exhibition area. We’ll be exploring the new era of app growth and bringing you the latest... Read more ›
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Mobile marketing platform Gamelight is set to achieve an impressive $1 billion annual revenue in 2024, just one year after its launch. The secret to Gamelight’s success lies in the award-winning AI algorithm, which revolutionizes the way mobile marketing campaigns are being executed. Gamelight’s co-founder Günay Aliyeva shares: “How did we achieve this? We built a hyper-effective AI algorithm that reaches partner goals without any human intervention, skipping months of... Read more ›
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We’re excited to announce the dates for our 2024 US events. App Promotion Summit NYC will return to 360 Madison Avenue in Midtown Manhattan on Thursday 27th June. App Promotion Summit SF is back at the W Hotel in SoMa on Thursday 26th September in a new larger space including breakout rooms and an exhibition area. We’ll be exploring the new era of app growth and bringing you the latest... Read more ›
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AdMaven is shaking up the affiliate marketing game by launching its new tool: Content Locker. This ingenious solution unlocks the hidden potential within your content to capture more leads and drive higher engagement. Integrated directly into the AdMaven platform, Content Locker temporarily restricts access to content until users complete a desired action, such as submitting their email address or participating in a promotion. AdMaven’s senior management reaffirms that Content Locker... Read more ›
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Going into 2024, the app industry will face new challenges and experience some big changes. At APS London on 25th April, we will be exploring this new era of app growth and bringing you the latest trends and practical advice in a range of talks, workshops, panels and roundtables (with plenty to get your teeth into!). The topics driving this new era will be covered in our agenda: AI-enabled app... Read more ›
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As we bid farewell to the holiday season’s peace and calm, App Engagement Monthly is here to jolt you into 2024 with an invigorating burst of insights, ideas, and inspiring innovation. In this monthly curated edition, I’ve unraveled the trends poised to shape the app engagement realm throughout the upcoming year. Time to get your 2024 engagement strategy ready! The start of a new year is also a great time... Read more ›
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It’s estimated that in 2023 mobile consumers will have spent 50 billion hours in shopping apps on Android alone. On top of that, reports show that people are making more in-app purchases than ever before. So what are today’s top eCommerce brands doing right? How are they using mobile marketing to improve customer engagement and increase revenue in this booming retail landscape? Join Patrick Eichmann, General Manager for the Americas... Read more ›
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BidsCube, a full-stack programmatic advertising company, has officially unveiled its strategic collaboration with Pixalate, a leading platform specializing in ad fraud protection, privacy, and compliance analytics. The partnership aims to address the growing concerns surrounding ad fraud within the programmatic advertising space, providing publishers and advertisers with a more secure and trustworthy environment. This collaboration reinforces BidsCube’s dedication to providing safe and compliant programmati Read more ›
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This shall be my last post for BusinessofApps. After a decade of sharing insights, trends, and stories from the world of mobile apps, it comes with a mix of gratitude and sadness. If the app world teaches us anything, it’s that things move incredibly fast. So in the spirit of dynamic shifts, let me leave you with an overview of the top trends of 2023. In 2023, the mobile app... Read more ›
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Most popular sources
Business Insider
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60% 4 |
Vox
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8% 5 |
Gizmodo
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7% 5 |
The Verge
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5% 2 |
MacRumors
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2% 0 |
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14.05.2025 14:31
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