Facebook is reported to be developing a video streaming platform for influencers and celebrities, according to Bloomberg citing a person familiar with the topic. The platform called Super would allow viewers to pay for additional services like customised questions to a show’s host or taking a photo with them. Currently undergoing internal testing, Super could also promote more merchandise and products via livestream. Livestream shopping is becoming a much bigger... Read more ›
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This autumn, Braavo released the Braavo Card for instant access to user acquisition funding through Google Ads, Facebook, Instagram, and other sites. When applying for funding, mobile startups and developers can input their app store accounts to qualify for funding, which takes place within minutes, and receive their funding within 2-3 days. Braavo assesses how their funding solutions can drive their app’s growth efficiently. Startup founders can access the necessary... Read more ›
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Mobile game maker Tencent is on a roll this year with five of its games generating more than $1 billion in revenues each. That’s according to new data from Sensor Tower. PUBG Mobile stood out at a revenue of $2.6 billion for 2020, an increase of 64% over 2019. It was followed by Honor of Kings ($2.5 billion), up 43% compared to 2019. Pokemon GO by Niantic made $1.2 billion,... Read more ›
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Walmart and TikTok are trialling a new shopping experience via the popular short-form video app. The retailer will be featuring stoppable fashion items via TikTok livestreams. It marks the launch of the app’s shoppable products. Featured fashion items will be presented by popular creators such as Michael Le who has some 43 million fans on the app. Creators will participate in the Holiday Shop-Along Spectacular event on December 18th during... Read more ›
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Facebook is looking to bring back its Instagram Lite app just a few months after it shut down. The social media giant said it was testing a revamped Instagram Lite app in India. The official version may be launched next year. Instagram Lite comes in at just 2MB and provides a fast and responsive app experience without the addition of extra tabs like Reels, Shopping and IGTV. Some users may... Read more ›
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Twitter confirmed that its separate Periscope app will be officially shutting down next year. It’s not necessarily news to many expert who’ve expected support for the app to drop given declining usage, but now it’s official. Twitter said it could no longer justify supporting the app. “The Periscope app is in an unsustainable maintenance-mode state, and has been for a while. Over the past couple of years, we’ve seen declining... Read more ›
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Video adverts are now having a much bigger impact on the purchasing funnel than they have ever had before, according to new research from MAGNA, IPG Media Lab and Snap Inc. Short-form video ads that are up to 6 seconds long drove almost the identical lift as 15 second ads in brand preference and purchase intent. Previously, short-form video ads were predominantly used to drive awareness. Longer formats tend to... Read more ›
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Reddit just acquired short-form video social media platform Dubsmash. Financial details of the deal were not disclosed. Reddit plans to incorporate the TikTok rival’s tools in order to boost communication among its own members. Dubsmash has long been a platform where creators can share and interact with each other’s content. As part of the deal, the two teams at the companies will be combined to create a more immersive experience... Read more ›
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Yodel Mobile is committed to dedicating £120,000 worth of resources and support to Black owned businesses. Yodel Mobile is offering tailored services and solutions to help you successfully launch or grow your mobile app. Please read through the post for further information on how to apply. Our Mission 48% of start-up loans advanced in London since 2012 have been to BAME entrepreneurs. However Black business founders in both the US... Read more ›
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And the most downloaded app of the year is…TikTok, according to Appfigures data. That’s hardly surprising giving that TikTok adoption grew five times in 2020 compared to 2019, bolstered by COVID-19 lockdowns. The app was installed 63 million times in August alone. As more users were locked up at home, a growing number flocked to app stores to download the popular short-form video app to keep themselves entertained. Facebook, WhatsApp... Read more ›
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![Consumers prefer to see mobile ads on Facebook [infographic]](https://times42.com/media/5/4/3/1339543_640x200.jpg "Consumers prefer to see mobile ads on Facebook [infographic]")
When it comes to mobile advertising, mobile users have clear preferences where they want to see ads. According to a new study by AdColony, brands that are looking to promote their products in brand-safe environments should opt for Facebook, mobile games and Google. Consumers preferred to find mobile ads on Facebook (35%), followed by games (20%) and Google (20%). However, Facebook is also a marketing platform where many consumers (67%)... Read more ›
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Twitter says it has acquired video chat app Squad for an undisclosed sum. As part of the deal, the Squad team will be joining Twitter’s engineering, design and product departments. However, the actual Squad app will be shutting down in light of the takeover. Squad lets users share their screens on mobile and desktop while chatting on video, similar to Houseparty. Usage of the app had rises 1100% during the... Read more ›
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The majority of mobile gamers say that in-game ads are just as interesting as the ads they see on television. That’s according to a new study from game maker Zynga. Based on the responses of over 1,200 gamers in the US, the report found that 41% also look for more information about a product after seeing an advert. Nearly a third said they purchased that product. When it comes to... Read more ›
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Apple could be removing apps from its App Store that track users without their permission as early as next year. It’s a move designed to improve privacy for its mobile and app users. App developers and marketers are using Identifier for Advertiser (IDFA) tags right now to track and measure their ad effectiveness. But the changes mean that app developers will need to ask for permission on iOS to gain... Read more ›
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2020 was a strong year for mobile and apps in light of COVID-19 lockdowns. Mobile adoption accelerated 2 to 3 years because of the shift in consumer behaviour due to the pandemic. Now, App Annie has released an overview of the trends driving this year in mobile. Global spending on iOS and Google Play Store apps rose 25% to $112 billion in 2020. The main markets that led much of... Read more ›
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Around four in 1,000 customers could be experiencing issues with their mobile apps, according to a new stability report released today by app stability pioneer Bugsnag Inc. Median stability of mobile apps was 99.63% while that of web apps was 99.39%. The findings provide an opportunity for engineering groups to invest more into measuring and improving app stability, especially given that the industry target for most IT groups is 99.99%... Read more ›
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Popular sleep and meditation app Calm raised $75 million in a Series C funding round led by Lightspeed Venture Partners and with participation from Salesforce CEO Marc Benioff, TPG, and Insight Venture Partners. This brings its current valuation to $2 billion at a total funding of $217 million. Calm plans to use the funds to extend its presence in the wellness sector and business collaborations. Calm for Business already serves... Read more ›
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GoHenry, the app that offers pre-paid debit cards for kids aged 6 to 18 years, has just announced a funding round worth $40 million. The round was led by Edison Partners with participation from Gaia Capital Partners, Citi Ventures and Muse Capital. GoHenry has been profitable since March 2020. It’s one of the few banking services exclusively available for kids. Most financial institutions won’t allow accounts for youngsters. The app... Read more ›
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Apple has hired Josh Elman, a former venture capitalist, to join its app discovery team for the App Store. Elman will be tasked to help customers discover the top apps and build ways to help them and other developers connect. He’s previously worked for Greylock Partners and led investments in Discord. Apple hopes that the hire could help the company smooth its cracking relationship with developers who are beginning to... Read more ›
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WhatsApp has just made it even easier for shoppers to buy directly from businesses. The popular messaging apps launched an option for people to order multiple products at once. This also eases the process on the business end as retailers can fulfil multiple product orders at the same time. Using ‘carts’, people can now browse product catalogues and select various items. When they send their selections to the business in... Read more ›
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Most popular sources
Business Insider
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25% 1 |
The Verge
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10% 4 |
Gizmodo
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9% 9 |
Eurogamer.net
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7% 3 |
Tom's Hardware
|
7% 4 |
| View sources » | |
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01.10.2024 20:29
Last update: 20:20 EDT.
News rating updated: 03:20.
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