Sky Media is piloting Shoppable Ads on its Sky Mobile. The addressable TV advertising format will include a QR code that viewers can use to go to a brand’s website. It’s not the QR code added to the TV ad that makes the new format stand out, but its embedded stoppable functionality which draws upon Sky Media’s targeting and measurement analytics. “TV is proven to both build brands and drive... Read more ›
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 We are EXCITED to announce the launch of the App Developer Awards which will recognise success in app development. With these awards we aim to bring to the forefront the leading app developers, agencies and in-house development teams. It’s about time app developers received the recognition they deserve for the amazing work they do creating the products we use every day. All entries will be evaluated by an independent... Read more ›
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Monthly downloads of audio-chat app Clubhouse plummeted to less than one million for the first time since November 2020. According to Sensor Tower, the app was downloaded 922,000 times worldwide in April, an 89 percent decline on its monthly peak in February.  The decline will set off questions as to whether the Clubhouse’s popularity is waning post-lockdown and whether it can retain users without regular drop-ins from celebrities, such as... Read more ›
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Google has launched a range of new advertising tools that aim to help advertisers gain more insights into their ads. As searches for “online shopping” and “delivery” jumped 140% in 2020 in light of the COVID pandemic, Google has been busy extending its tools for that can shed light on developing trends. The new insights tools help advertisers see contextual and automated insights. A second option is an opt-in feature... Read more ›
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Snap recently announced the launch of new Snap Originals – a series of video shows specifically created for mobile devices. The company also unveiled a Creator Marketplace to help businesses collaborate with Creators across the Snap Lens Network to create AR experiences. To date, the messaging app has created 128 Original series that have attracted a viewership of over 85% of Gen Z users. Shows focus on issues that are... Read more ›
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Performance marketplace Perform has been acquired by American equity fund Beringer Capital for an undisclosed sum. Perform provides a proprietary technology that helps online and mobile marketers to scale their customer acquisition efforts. Launched in 2002 (under the name Clickbooth), the company has grown organically over the years. “This partnership with Beringer Capital is an exciting milestone for Perform and is a testament to the hard work and passion our... Read more ›
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TikTok plans to launch a series of new promotional and advertising tools as part of the National Small Business Week. The app maker aims to help smaller companies make better use of its platform to promote short video clips. Last year, the company launched TikTok for Business which offers advice to SMBs and provided ad credit worth a total $100 million to companies. Since then, small businesses like Artesana Soaps... Read more ›
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Microsoft Teams has reached 145 million daily active users, an increase of 30 million since the company’s last update in October 2020. Microsoft corporate vice president Jeff Teper announced the new figure on Twitter, which was achieved at the end of 2020. #MicrosoftTeams now 145 million daily active users 🙏💜 – thank you to customers, partners, and team — Jeff Teper (@jeffteper) April 27, 2021 Usage of Microsoft Teams spiked... Read more ›
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Zoomd Technologies, the marketing tech and engagement platform, said it signed an agreement with mobile game maker Fugo Games. Fugo specializes in casual mobile games for iOS and Android. It launched its first title Wordz back in 2011. Among the company’s more popular titles is Words of Wonders which was downloads 3 million times in April according to Sensor Tower data. The company is collaborating with Zoomd to use online... Read more ›
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Microsoft Teams has reached 145 million daily active users, an increase of 30 million since the company’s last update in October 2020. Microsoft corporate vice president Jeff Teper announced the new figure on Twitter, which was achieved at the end of 2020. #MicrosoftTeams now 145 million daily active users 🙏💜 – thank you to customers, partners, and team — Jeff Teper (@jeffteper) April 27, 2021 Usage of Microsoft Teams spiked... Read more ›
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Facebook’s foray into eCommerce seems to have paid off as its Marketplace just hit one billion in users. According to Zuckerberg’s latest company update, the social network now also boasts over a million shops and has some 250 million users interacting across them each month. It’s a positive outcome for the company as the COVID-19 pandemic has shown that eCommerce has grown in importance. At the same time, it’s opened... Read more ›
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Apple has launched a range of new ad slots for its App Store which sit below the Search tab. Developers can use the ads to promote their apps atop the suggested apps when a user searches for an app. Search tab ads can be used to turn customer attention to promoted apps before they view their results. The new advertising format is part of Apple Search Ads Advanced. The ads... Read more ›
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Apple’s Identifier for Advertiser (IDFA) officially launched with the release of iOS 14.5 at the end of April. The addition requires that users must consent to apps tracking them for advertising targeting. The move has been widely criticised by the ad industry because it presents a significant challenge to provide a less disruptive advertising experience. “Apple’s removal of IDFA has been concerning businesses like ours and our marketing partners that... Read more ›
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Apple added a search suggestion feature to its App Store which makes it easier to find apps. Now, when a user types a search term, the App Store will try to predict what they’re looking for and make a few suggestions. Apps are narrowed down once a user clicks on a suggested app term. Here’s an example of how this would work. Say you are searching for “health”. The App... Read more ›
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The mobile gaming market remained fairly stable between Q1 2021 and Q4 2020, with Simulation genres gaining in importance. That’s according to a new report from GameRefinery which also shows that role-playing games and strategy genres are losing momentum in China and Japan, while sports and shooter genres were on the rise. The same report also found that Roblox Corporation continues to dominate the market in the US. Roblox continues... Read more ›
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Rapchat, the app that’s like a personal music studio by letting users create their own musical raps just secured $2.3 million in funding. The company originally raised $1.7 million back in 2018 led by Sony Music Entertainment and Adjacent. The latest round is an extension to this. Rapchat uses crowdsourced beats and tunes that people can add their vocals to. It currently has some 7 million registered users who create... Read more ›
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Facebook advertising sales jumped 46% during Q1 2021 compared to the previous year. The social network’s latest earnings report reveals that the average price per ad also climbed by 30% compared to 2020. The number of ads delivered was up 12%. Facebook now expects that demand for its ads will keep growing across the year, although it would be slower in the second half due to Apple’s new limits of... Read more ›
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TikTok unveiled Lead Generation to help advertisers and businesses reach customers more easily across the app. The first-party solution lets companies create interactions to showcase their products and services more easily. Customers will find it easier to fill out forms and provide their information such as name, email and phone number if they’re interested in a service or product. Lead Generation also lets businesses create customised messages that can be... Read more ›
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Apple published new guidelines as part of its App Tracking Transparency framework that stipulate the company will ban apps that offer monetary rewards for enabling app tracking. In its Human Interface Guidelines, the section on Accessing User Data now clearly states that: “There are several prohibited custom-messaging designs that will cause rejection. Some examples are offering incentives, displaying a screen that looks like a request, displaying an image of the... Read more ›
0
Facebook has confirmed plans to build its own in-app podcast player. The addition will allow users to share their podcast shows through the Facebook page. Although full details have yet to be unveiled, it’s believed that the tool could be working via RSS. While the network’s collaboration with Spotify focuses primarily on music, the new player would center on podcasts. That’s not to say, Facebook users who listen to Spotify... Read more ›
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Most popular sources
Business Insider
|
24% 3 |
Wired
|
13% 1 |
Vox
|
9% 8 |
Tom's Hardware
|
8% 2 |
Gizmodo
|
7% 8 |
| View sources » | |
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22.01.2026 12:24
Last update: 12:16 EDT.
News rating updated: 19:11.
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