Twitter is testing a range of new Fleets ads, the microblogging siteâs Stories format. As part of the tests, Twitter will add adverts between Fleets. The ads are similar to promotional ads between TikTok and Instagram Stories. All ads will be marked by a âPromotedâ tag. Fleets were launched late last year and Fleet ads are the first vertical ad format on Twitter, similar to a mobile billboard for advertisers.... Read more âș
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LoopChat, a social network for university students, said it reached 250,000 users sharing some 50,000 messages daily. Launched in 2020 by Jason Li while still at college, the app addresses a major gap in the market and has since become a popular app among college freshmen in the US. Downloads were boosted by pandemic lockdowns as students struggled to interact with one another. âIn college, itâs easy to meet lots... Read more âș
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Even though lockdown restrictions are now coming to an end, use of food delivery apps continues to increase, according to new data from App Annie. Food delivery app activity rose rapidly as lockdown restrictions came into place last year February and March. Foodpanda stood out as it expanded globally into Pakistan, the Philippines and Thailand. Food apps are trying to stay relevant by extending their options. For example, DoorDash partnered... Read more âș
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The pandemic accelerated eCommerce advertising in the US to 49.8%, according to data from eMarketer. Ahead of COVID-19 lockdowns, eCommerce sales were already increasing with digital and mobile ad spending increasing rapidly. Towards the end of 2020, ads on eCommerce accounted for around 12% of US digital ad spending up from 9% in 2019. Now, the research firm has revised its estimates for eCommerce ad spending for 2020 from $17.37... Read more âș
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RevenueCat, the company that helps app developers by offering tools for in-app subscriptions, just raised $40 million in a Series B funding round. The round washed by Y Combinatorâs Continuity Fund with participation from Index Ventures, SaaStr, Oakhouse, Adjacent and FundersClub and others. The latest round brings the value of the company to $300 million. RevenueCat provides a SDK for developers to help them build their own subscription businesses and... Read more âș
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The last year has seen a massive change in how consumers use and interact with apps â with more people than ever turning to mobile for entertainment and day-to-day tasks. But how have these shifts in user behavior affected the wider mobile app ecosystem? And how are other changes in the industry â such as iOS 14 and appleâs new privacy regulation â shaping the industry even further? More than... Read more âș
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Apple was the most popular SDK following the release of iOS 14.5, according to new data released by mobile data and analytics company App Annie. Changes introduced with iOS 14.5 have affected how marketers are leveraging context to reach the right audiences while remaining compliant with privacy measures. Google Admob also featured among the top list of SDKs. The research shows that Googleâs Admob and AdX led for Ad platform... Read more âș
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Instagram and parent Facebook have launched an option for users to hide public like counts. Form now on, users will be able to hide the number of likes they received on posts in their feeds. The option can be toggled on and off even once a photo has already been posted. For the social media groups itâs a way to test whether people will use their platforms in a slightly... Read more âș
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The US market share in mobile game spending reached 28% in 2020 driven by pandemic-related lockdowns. By comparison, Japan reached a share of 22% and China had a share of 18% following a four-year reduction in their market shares. Thatâs according to new research from Sensor Tower. Other countries outside of the top five have seen their shares increase as ever more developers turn to other lucrative markets. In 2020,... Read more âș
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Shopping on TikTok rose a whopping 553% in the last 12 months as more users turned to their mobile phones to make purchases. The popular short-form video platform has been using its #TikTokMadeMeBuyIt hashtag to boost purchasing. Thatâs according to new research by Bazaarvoiceâs Influenster. The increase is nearly three times higher than on Instagram (189%) and Facebook (160%) for the same period. However, Instagram continues to be the most... Read more âș
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MyAppFree is launching a new and improved apps and games discovery platform. The innovative service lets developers promote their apps and games and lets users discover new Android or iOS apps. It also allows users to find sales and app deals that the MyAppFree team arranges directly with developers. Founded in 2013, the MyAppFree service is a cross-device mobile app marketing platform that uses data and technology to help publishers... Read more âș
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Being the underdog in any kind of competition isnât easy. Especially in a race like ClickDealer Nitro, where a single affiliate can go up against a team or even a media buying agency. We at ClickDealer believe that making it on your own lies at the heart of affiliate marketingâs entrepreneurial spirit, so we have thought of a way to even the odds for our competitors. Here is how itâs... Read more âș
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TikTok has partnered with internet radio station SiriusXM â a subsidiary of Pandora. The short-form video app hopes to showcase new talent through the integration and boost curated content, special events and exclusive performance across all three platforms. âWe are excited to collaborate with TikTok to create new content that brings the vibrancy of the leading social networking service to life on live radio and our streaming platforms,â said Scott... Read more âș
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Google has launched a range of new features and tools that aim to help users make sense of their app data to improve performance. The company recently expanded the reach of its App campaigns so that developers and app marketers can reach audiences on Search, YouTube, Play, and Discover. Developers who are already running App campaigns on Android wonât need to do anything as the option for added desktop traffic... Read more âș
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âMyAppFree Appâ updates to version 2.0, introducing additional mobile advertising services. The complete refresh of the app brings to the industry new and innovative technologies developed by MyAppFree company, the award-winning mobile advertising agency for user acquisition. âMyAppFree Appâ was the first direct traffic source of MyAppFree. Since 2011, it recommends apps and games to millions of Android and iOS users basing the suggestions on their preferences, through a proprietary... Read more âș
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Installs of streaming apps in the US jumped to 81 million during the first quarter of 2021 as COVID lockdowns kept consumers sheltering in their homes. The top 30 streaming apps saw installs rise 13% compared to Q1 2020 Thatâs according to new data from SensorTower, which finds that consumers were also spending more in streaming apps than in previous years. The top apps reached $605 million in revenue in... Read more âș
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Google expanded its Shopping platform to support small and large retailers and shoppers through added discovery options. The company said it extended its partnership with eCommerce group Shopify to help its 1.7 million retailers make it easier to reach consumers. This includes featuring their products for quick discovery and mobile-first browsing options. The collaboration means that merchants will be more discoverable to consumers on Search, Shopping, YouTube and Google Images.... Read more âș
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Snap, the maker of popular teen app Snapchat, has partnered with Poshmark, an online app marketplace to sell used clothing. Together, the companies are hoping to create a social shopping experience on the Snapchat app. Called Poshmark Mini, the new feature lets users browse curated products and view live shopping events. They can also invite their friends to these so-called Posh Parties. For Snapchat itâs a way to integrated the... Read more âș
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App installs grew 31% year-on-year during the first quarter 2021 and sessions increased another 30% in 2020. Thatâs according to the latest report from app marketing analytics firm Adjust. Broken down by app category, fintech apps saw some of the highest year-on-year growth, up 51% in 2020. Installs were also up 12% in 2021, with trading apps like Robinhood, Acorns and Gatsby are proving popular. The pandemic led to a... Read more âș
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With the rollout of Appleâs iOS 14.5 and sweeping changes to IDFA now nearing a month since users were first prompted to agree to tracking by apps, the Post-IDFA Alliance â a group of marketing companies including  Liftoff, AdColony, Fyber, Chartboost, InMobi, Vungle and Singular â has shown that average adoption rates were just 13% within two weeks post-launch. Singular data noted that 17% of iOS 14.5 app installs resulted... Read more âș
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Most popular sources
Business Insider
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29% 4 |
Wired
|
9% 2 |
Gizmodo
|
8% 10 |
Vox
|
8% 6 |
Tom's Hardware
|
5% 5 |
| View sources » | |
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22.01.2026 10:09
Last update: 10:01 EDT.
News rating updated: 17:05.
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