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559 TikTok shopping jumps 553% over last year

Business of Apps
Anne Freer @ Business of Apps 2 place · 05/27/2021 04:30 EDT

TikTok shopping jumps 553% over last year

Shopping on TikTok rose a whopping 553% in the last 12 months as more users turned to their mobile phones to make purchases. The popular short-form video platform has been using its #TikTokMadeMeBuyIt hashtag to boost purchasing. That’s according to new research by Bazaarvoice’s Influenster. The increase is nearly three times higher than on Instagram (189%) and Facebook (160%) for the same period. However, Instagram continues to be the most popular platform for visual shopping experiences (64%), followed by

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