The countdown is on, and the mobile growth crowd is heading west. MAU Vegas 2025 is just days away, and if itās not on your radar yet, this is your final call. From May 20th to 22nd, the MGM Grand will transform into the epicenter of the app economy as more than 2,000 mobile marketers, growth leaders, app investors, and product owners converge for three days of unmatched insight and... Read more āŗ
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App Promotion Summit London 2024 is officially over, drawing over 700+ attendees from across the globe and marking another milestone in the app promotion landscape. This yearās summit not only showcased emerging trends in app development and mobile marketing but also provided a vibrant platform for extensive networking and professional exchange. APS London 2024 in Numbers The 2024 edition of APS London was notable for its impressive engagement levels both... Read more āŗ
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Today, leading measurement and analytics company Adjust unveiled InSight, a machinelearning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjustās InSight, marketers can now benefit from incrementality analysis to measure the impact that particular marketing actions, such as budget increases, have on ROI. This enables marketers to easily analyze these marketing activities against target KPIs ā discerning if they provide i Read more āŗ
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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audienceās attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: āMaximizing Creatives Impact: Analysis and Insights for Creative Optimizationā. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad... Read more āŗ
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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audienceās attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: āMaximizing Creatives Impact: Analysis and Insights for Creative Optimizationā. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad... Read more āŗ
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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audienceās attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: āMaximizing Creatives Impact: Analysis and Insights for Creative Optimizationā. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad... Read more āŗ
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With 3 weeks to go until App Promotion Summit London, now is the time to take advantage of our Early Bird offer that ends this Friday (5th April) ā³ The packed agenda features 5 rooms of app growth talks, panels, workshops and interactive sessions. In-person ticket holders can enjoy our networking coffee breaks, lunch and evening drinks reception š„³ We have capacity for 700 people at The Brewery. If you... Read more āŗ
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Adapting in this rapidly evolving digital landscape and app ecosystem is paramount to success. Partnership remains important, as it can foster stronger offerings across businesses which ultimately benefits consumers. Recently, HUAWEI Mobile Services (HMS) formalised a significant partnership with AVOW, signing a Memorandum of Understanding (MOU) at MWC 2024. It underscores a shared vision to revolutionise the app landscape, particularly focusing on enriching the AppGalleryās diverse offerings. A Strategic a Read more āŗ
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Airbridge and Remerge, leaders in mobile marketing measurement and in-app programmatic advertising, respectively, have unveiled the ā2024 App Marketing: Exploring the Trends from Today to Tomorrowā report. This comprehensive report offers strategic insights for navigating the rapidly evolving landscape of digital marketing, providing an essential guide for the future of app marketing. The report comes at a crucial time, with marketers grappling with technological changes, privacy regulations, and a competit Read more āŗ
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World AdTech Day (#WorldAdTechDay) is a novel celebration set to spark on March 27, 2024. This special day recognizes and appreciates the valuable contributions of adtech professionals who drive innovation in advertising and form the global marketing landscape. The celebration marks a shift from adtechās service function to a trend-setting role in the industry. š World AdTech Day philosophy World AdTech Dayās observance highlights the evolution of advertising technology into... Read more āŗ
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APS London is just around the corner, and we couldnāt be more excited about the fantastic list of apps and brands joining us at The Brewery on 25th April. Our attendee list reads like a whoās who of the app growth industry, with app marketers and product managers from all verticals including fintech, shopping, health & fitness, education, travel, food & drink, and entertainment. Here are just a few of... Read more āŗ
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Adjust, an AppLovin company, has launched The Gaming App Insights Report, a groundbreaking resource offering a fresh perspective on the mobile gaming industryās growth trajectory and revenue potential. Released on March 18, 2024, this report pairs global mobile gaming app data with insights from AppLovin and SparkLabs, showcasing significant increases in gaming app installs and in-app revenue from 2023 into 2024. The report highlights the importance of leveraging AI and... Read more āŗ
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The calendar has turned its pages once again, and here we are, ready to dive into another edition of App Engagement Monthly, your trusted source for everything app engagement. šš± ā¬ļø Brace yourselves for an electrifying ride through the world of app engagement. This month, weāve curated a special selection of stories that are sure to spark your interest and ignite your strategies. From the unveiling of the 2024 Global... Read more āŗ
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Remerge and Verve Group are among the first mobile DSP/SSP partnerships to work with Google on building and testing the Android Privacy Sandbox. The companies came together to explore the integration of the Privacy Sandbox in real-world use cases, using Remergeās demand-side platform (DSP) capabilities and Verve Groupās on-device SDK. Running a successful ābidding proof of conceptā test Explaining how the test worked, Luckey Harpley, Remergeās Staff Product Manager, said:... Read more āŗ
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In an exciting development for mindfulness and technology enthusiasts, Moonly, a popular app known for blending psychology, spiritual practices, and the lunar calendar, has unveiled a significant update that is set to revolutionize the way users interpret their dreams. This latest feature, a cutting-edge online dream dictionary, employs artificial intelligence (AI) to provide users with immediate psychological insights into their dreams. The app, which boasts over 6 million downloads, now... Read more āŗ
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Welcome to the spring of 2024, that was fast, right? And thatās the point ā the app industry fires on all cylinders and itās hard to keep up. Generative AI has been shaping the app marketing landscape for more than a year, helping marketers with app engagement and retention. Now, you need to optimize metadata of all your apps and leg behind when many of your competitors use heavily ChatGPT... Read more āŗ
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As we navigate the evolving landscape of the app industry, the need for innovation, strategic insight and community has never been more crucial. Thatās why we would love to invite you to join us at App Promotion Summit London on April 25th. This year, we will explore the themes that are supercharging a new wave of app growth and enabling apps to grow and scale in the new app environment:... Read more āŗ
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Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Indexās scope to focus specifically on the āBrands in Gamesā (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming. With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the... Read more āŗ
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When we released our waterfall method of auto-pitching several years ago, the goal was to save time for brands that had identified more influencers than they had budget to work with. The waterfall process meant that as pitches were declined or the pitch window to respond closed, the next influencer saved as an opportunity within a campaign would get an opportunity to work with the brand. This post was first... Read more āŗ
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Welcome to the February edition of App Charts: Risers and Fallers where we detail three winners and three losers on app downloads. Data for this series was provided by AppMagic. Risers X (Twitter) +20 Microblogging app X doubled its monthly downloads in February, from 11 million to 23 million. There isnāt a definite reason as to the surge in downloads, although Super Bowl LVIII, the Grammy Awards, Africa Cup of... Read more āŗ
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This February, even though one day longer thanks to 2024 being a leap year, is over and itās time to take a look at what interesting, insightful and useful for your app business we can share with you. So here comes the February 2024 UA Roundup to focus your attention on insights, trends and how-tos that matter to you user acquisition wise. Itās given, itās been more than a year... Read more āŗ
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Most popular sources
Business Insider
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61% 3 |
Vox
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7% 4 |
Gizmodo
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7% 5 |
The Verge
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5% 2 |
MacRumors
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3% 1 |
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14.05.2025 15:01
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