![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Snap recently announced the launch of new Snap Originals – a series of video shows specifically created for mobile devices. The company also unveiled a Creator Marketplace to help businesses collaborate with Creators across the Snap Lens Network to create AR experiences. To date, the messaging app has created 128 Original series that have attracted a viewership of over 85% of Gen Z users. Shows focus on issues that are... Read more ›
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Performance marketplace Perform has been acquired by American equity fund Beringer Capital for an undisclosed sum. Perform provides a proprietary technology that helps online and mobile marketers to scale their customer acquisition efforts. Launched in 2002 (under the name Clickbooth), the company has grown organically over the years. “This partnership with Beringer Capital is an exciting milestone for Perform and is a testament to the hard work and passion our... Read more ›
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TikTok plans to launch a series of new promotional and advertising tools as part of the National Small Business Week. The app maker aims to help smaller companies make better use of its platform to promote short video clips. Last year, the company launched TikTok for Business which offers advice to SMBs and provided ad credit worth a total $100 million to companies. Since then, small businesses like Artesana Soaps... Read more ›
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Microsoft Teams has reached 145 million daily active users, an increase of 30 million since the company’s last update in October 2020. Microsoft corporate vice president Jeff Teper announced the new figure on Twitter, which was achieved at the end of 2020. #MicrosoftTeams now 145 million daily active users 🙏💜 – thank you to customers, partners, and team — Jeff Teper (@jeffteper) April 27, 2021 Usage of Microsoft Teams spiked... Read more ›
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Zoomd Technologies, the marketing tech and engagement platform, said it signed an agreement with mobile game maker Fugo Games. Fugo specializes in casual mobile games for iOS and Android. It launched its first title Wordz back in 2011. Among the company’s more popular titles is Words of Wonders which was downloads 3 million times in April according to Sensor Tower data. The company is collaborating with Zoomd to use online... Read more ›
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Microsoft Teams has reached 145 million daily active users, an increase of 30 million since the company’s last update in October 2020. Microsoft corporate vice president Jeff Teper announced the new figure on Twitter, which was achieved at the end of 2020. #MicrosoftTeams now 145 million daily active users 🙏💜 – thank you to customers, partners, and team — Jeff Teper (@jeffteper) April 27, 2021 Usage of Microsoft Teams spiked... Read more ›
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Facebook’s foray into eCommerce seems to have paid off as its Marketplace just hit one billion in users. According to Zuckerberg’s latest company update, the social network now also boasts over a million shops and has some 250 million users interacting across them each month. It’s a positive outcome for the company as the COVID-19 pandemic has shown that eCommerce has grown in importance. At the same time, it’s opened... Read more ›
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Apple has launched a range of new ad slots for its App Store which sit below the Search tab. Developers can use the ads to promote their apps atop the suggested apps when a user searches for an app. Search tab ads can be used to turn customer attention to promoted apps before they view their results. The new advertising format is part of Apple Search Ads Advanced. The ads... Read more ›
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Apple’s Identifier for Advertiser (IDFA) officially launched with the release of iOS 14.5 at the end of April. The addition requires that users must consent to apps tracking them for advertising targeting. The move has been widely criticised by the ad industry because it presents a significant challenge to provide a less disruptive advertising experience. “Apple’s removal of IDFA has been concerning businesses like ours and our marketing partners that... Read more ›
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Apple added a search suggestion feature to its App Store which makes it easier to find apps. Now, when a user types a search term, the App Store will try to predict what they’re looking for and make a few suggestions. Apps are narrowed down once a user clicks on a suggested app term. Here’s an example of how this would work. Say you are searching for “health”. The App... Read more ›
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The mobile gaming market remained fairly stable between Q1 2021 and Q4 2020, with Simulation genres gaining in importance. That’s according to a new report from GameRefinery which also shows that role-playing games and strategy genres are losing momentum in China and Japan, while sports and shooter genres were on the rise. The same report also found that Roblox Corporation continues to dominate the market in the US. Roblox continues... Read more ›
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Rapchat, the app that’s like a personal music studio by letting users create their own musical raps just secured $2.3 million in funding. The company originally raised $1.7 million back in 2018 led by Sony Music Entertainment and Adjacent. The latest round is an extension to this. Rapchat uses crowdsourced beats and tunes that people can add their vocals to. It currently has some 7 million registered users who create... Read more ›
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Facebook advertising sales jumped 46% during Q1 2021 compared to the previous year. The social network’s latest earnings report reveals that the average price per ad also climbed by 30% compared to 2020. The number of ads delivered was up 12%. Facebook now expects that demand for its ads will keep growing across the year, although it would be slower in the second half due to Apple’s new limits of... Read more ›
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TikTok unveiled Lead Generation to help advertisers and businesses reach customers more easily across the app. The first-party solution lets companies create interactions to showcase their products and services more easily. Customers will find it easier to fill out forms and provide their information such as name, email and phone number if they’re interested in a service or product. Lead Generation also lets businesses create customised messages that can be... Read more ›
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Apple published new guidelines as part of its App Tracking Transparency framework that stipulate the company will ban apps that offer monetary rewards for enabling app tracking. In its Human Interface Guidelines, the section on Accessing User Data now clearly states that: “There are several prohibited custom-messaging designs that will cause rejection. Some examples are offering incentives, displaying a screen that looks like a request, displaying an image of the... Read more ›
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Facebook has confirmed plans to build its own in-app podcast player. The addition will allow users to share their podcast shows through the Facebook page. Although full details have yet to be unveiled, it’s believed that the tool could be working via RSS. While the network’s collaboration with Spotify focuses primarily on music, the new player would center on podcasts. That’s not to say, Facebook users who listen to Spotify... Read more ›
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Apple unveiled iOS 14.5 which includes a series of new features that make it easier to use the iPhone and Apple Watch together. Apple also added a range of privacy options. The App Tracking Transparency addition requires apps to get user permission before tracking their data for use by marketers and advertisers. Users can now see which apps requested permission and amend their choices from the Settings. Use the Apple... Read more ›
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MyAppFree has launched a new range of services for app developers that promises to connect apps and games with their large and loyal audience. While mobile apps&games development has become more popular and accessible during the years, getting installs and building an active community is now one of the biggest challenges that developers have to face. Apps stores are flooded with countless titles and new releases every day. Standing out... Read more ›
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Revenues of sports booking app BetMGM climbed 90% of its 2020 during the first three months of 2021. According to parent MGM, revenues were $163 million during Q1 2021 and are forecast to cross the $1 billion mark in 2022. That means BetMGM would take at least 20% in US online betting market share. The app is currently live in 12 states and hopes to operate in 20 markets by... Read more ›
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Social audio apps have seen noticeable gains in adoption since Clubhouse broke onto the scene last year. Clubhouse alone reached 9.6 million installs worldwide in March 2021 and competitors have been quick to launch into this space. The three top social audio apps reached 20 million installs in 2021 alone, according to new data from Sensor Tower, with Clubhouse leading that pack at 15.3 million installs. Part of the app’s... Read more ›
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Most popular sources
Business Insider
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28% 1 |
Gizmodo
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19% 15 |
The Verge
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9% 5 |
Eurogamer.net
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5% 1 |
TechRadar
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5% 1 |
| View sources » | |
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01.10.2024 09:40
Last update: 09:36 EDT.
News rating updated: 16:30.
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