![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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RevenueCat, the company that helps app developers by offering tools for in-app subscriptions, just raised $40 million in a Series B funding round. The round washed by Y Combinator’s Continuity Fund with participation from Index Ventures, SaaStr, Oakhouse, Adjacent and FundersClub and others. The latest round brings the value of the company to $300 million. RevenueCat provides a SDK for developers to help them build their own subscription businesses and... Read more ›
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The last year has seen a massive change in how consumers use and interact with apps – with more people than ever turning to mobile for entertainment and day-to-day tasks. But how have these shifts in user behavior affected the wider mobile app ecosystem? And how are other changes in the industry – such as iOS 14 and apple’s new privacy regulation – shaping the industry even further? More than... Read more ›
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Apple was the most popular SDK following the release of iOS 14.5, according to new data released by mobile data and analytics company App Annie. Changes introduced with iOS 14.5 have affected how marketers are leveraging context to reach the right audiences while remaining compliant with privacy measures. Google Admob also featured among the top list of SDKs. The research shows that Google’s Admob and AdX led for Ad platform... Read more ›
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Instagram and parent Facebook have launched an option for users to hide public like counts. Form now on, users will be able to hide the number of likes they received on posts in their feeds. The option can be toggled on and off even once a photo has already been posted. For the social media groups it’s a way to test whether people will use their platforms in a slightly... Read more ›
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The US market share in mobile game spending reached 28% in 2020 driven by pandemic-related lockdowns. By comparison, Japan reached a share of 22% and China had a share of 18% following a four-year reduction in their market shares. That’s according to new research from Sensor Tower. Other countries outside of the top five have seen their shares increase as ever more developers turn to other lucrative markets. In 2020,... Read more ›
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Shopping on TikTok rose a whopping 553% in the last 12 months as more users turned to their mobile phones to make purchases. The popular short-form video platform has been using its #TikTokMadeMeBuyIt hashtag to boost purchasing. That’s according to new research by Bazaarvoice’s Influenster. The increase is nearly three times higher than on Instagram (189%) and Facebook (160%) for the same period. However, Instagram continues to be the most... Read more ›
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MyAppFree is launching a new and improved apps and games discovery platform. The innovative service lets developers promote their apps and games and lets users discover new Android or iOS apps. It also allows users to find sales and app deals that the MyAppFree team arranges directly with developers. Founded in 2013, the MyAppFree service is a cross-device mobile app marketing platform that uses data and technology to help publishers... Read more ›
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Being the underdog in any kind of competition isn’t easy. Especially in a race like ClickDealer Nitro, where a single affiliate can go up against a team or even a media buying agency. We at ClickDealer believe that making it on your own lies at the heart of affiliate marketing’s entrepreneurial spirit, so we have thought of a way to even the odds for our competitors. Here is how it’s... Read more ›
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TikTok has partnered with internet radio station SiriusXM – a subsidiary of Pandora. The short-form video app hopes to showcase new talent through the integration and boost curated content, special events and exclusive performance across all three platforms. “We are excited to collaborate with TikTok to create new content that brings the vibrancy of the leading social networking service to life on live radio and our streaming platforms,” said Scott... Read more ›
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Google has launched a range of new features and tools that aim to help users make sense of their app data to improve performance. The company recently expanded the reach of its App campaigns so that developers and app marketers can reach audiences on Search, YouTube, Play, and Discover. Developers who are already running App campaigns on Android won’t need to do anything as the option for added desktop traffic... Read more ›
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“MyAppFree App” updates to version 2.0, introducing additional mobile advertising services. The complete refresh of the app brings to the industry new and innovative technologies developed by MyAppFree company, the award-winning mobile advertising agency for user acquisition. “MyAppFree App” was the first direct traffic source of MyAppFree. Since 2011, it recommends apps and games to millions of Android and iOS users basing the suggestions on their preferences, through a proprietary... Read more ›
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Installs of streaming apps in the US jumped to 81 million during the first quarter of 2021 as COVID lockdowns kept consumers sheltering in their homes. The top 30 streaming apps saw installs rise 13% compared to Q1 2020 That’s according to new data from SensorTower, which finds that consumers were also spending more in streaming apps than in previous years. The top apps reached $605 million in revenue in... Read more ›
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Google expanded its Shopping platform to support small and large retailers and shoppers through added discovery options. The company said it extended its partnership with eCommerce group Shopify to help its 1.7 million retailers make it easier to reach consumers. This includes featuring their products for quick discovery and mobile-first browsing options. The collaboration means that merchants will be more discoverable to consumers on Search, Shopping, YouTube and Google Images.... Read more ›
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Snap, the maker of popular teen app Snapchat, has partnered with Poshmark, an online app marketplace to sell used clothing. Together, the companies are hoping to create a social shopping experience on the Snapchat app. Called Poshmark Mini, the new feature lets users browse curated products and view live shopping events. They can also invite their friends to these so-called Posh Parties. For Snapchat it’s a way to integrated the... Read more ›
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App installs grew 31% year-on-year during the first quarter 2021 and sessions increased another 30% in 2020. That’s according to the latest report from app marketing analytics firm Adjust. Broken down by app category, fintech apps saw some of the highest year-on-year growth, up 51% in 2020. Installs were also up 12% in 2021, with trading apps like Robinhood, Acorns and Gatsby are proving popular. The pandemic led to a... Read more ›
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With the rollout of Apple’s iOS 14.5 and sweeping changes to IDFA now nearing a month since users were first prompted to agree to tracking by apps, the Post-IDFA Alliance – a group of marketing companies including Liftoff, AdColony, Fyber, Chartboost, InMobi, Vungle and Singular – has shown that average adoption rates were just 13% within two weeks post-launch. Singular data noted that 17% of iOS 14.5 app installs resulted... Read more ›
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Pinterest has finally expanded the launch of its multi-page video format globally. Businesses in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland can now use the pins to boost interaction with users. The so-called Idea Pins let creators publish save-able content to Pinterest. Their use has grown nearly 4x since January. Evan Sharp, co-founder and creative officer at Pinterest said: “With Idea Pins, creators are empowered to share... Read more ›
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There are 14 days until the ASO Conference 2021! This year’s edition is co-hosted by two ASO pioneers: Phiture and AppTweak. Read all the details below! First held in Berlin in 2019, the ASO Conference is an event dedicated to app marketers. This year, the ASO Conference will be co-hosted by Phiture and AppTweak; as industry leaders, AppTweak and Phiture are the perfect partners to make the event an immense... Read more ›
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Montana Butsch is the founder and CEO of the spotivity. Spotivity is a dynamic SaaS marketplace and platform tool that aims to change the way teens live, work, and play. The audacious goal is to help all young people transition successfully to professional life by their mid-twenties. Via the SaaS platform and native app, spotivity A) maximizes afterschool time for the targeted 13-17 user and B) helps Providers increase both... Read more ›
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Mobile performance marketing platform, Vungle, just acquired TreSensa Technologies, a mobile ad creative tech company based in New York. The company provides app developers with a suite of playable ad builders and customisable game-play ad engines via its cloud-based tools. It’s Vungle’s third acquisition within just six month as the company is speeding up its expansion. In collaboration with GameRefinery and AlgoLift, Vungle now offers developers tools for game designs,... Read more ›
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Business Insider
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27% 6 |
Gizmodo
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20% 17 |
The Verge
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8% 6 |
TechRadar
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5% 2 |
Eurogamer.net
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5% 2 |
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01.10.2024 07:29
Last update: 07:21 EDT.
News rating updated: 14:20.
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