AppsFlyer, the mobile measurement, attribution, and data analytics solutions, just announced its acquisition of devtodev, a comprehensive data analytics solution designed for game and app developers. This strategic move is likely to boost AppsFlyer’s core offerings and bolster the development of the AppsFlyer Privacy Cloud Marketplace. Empowering user experiences Founded in 2014, devtodev specialises in assisting developers in analysing their games and apps, providing data-driven insights to optimise user r Read more ›
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TikTok‘s $1 billion creator fund will close on December 16, 2023, according to the company’s announcement. What’s happening and where should existing creators move? Creativity Program As of mid-December, the Creator Fund won’t be available in the United States, United Kingdom, France, and Germany. Creators who are currently part of the Creator Fund will have the choice to switch to the Creativity Program. The creator fund began in 2020 with... Read more ›
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With the holiday season fast approaching, over half of all marketers intend to allocate the majority of their holiday budgets to the upcoming month. Their primary focus will be on digital channels and direct purchases as they gear up for this lucrative season. That’s according to a comprehensive study conducted by Comscore’s Proximic, in collaboration with the ad-tech platform Nexxen. Marketers favour mobile ads By September, nearly 75% of holiday... Read more ›
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ByteDance, the parent company of TikTok, has been working to propel its Pinterest-Instagram rival, Lemon8, but their ambitions have not materialised as planned. Recent data from Appfigures, an app store market intelligence provider, reveals that since its US launch earlier this year, the Lemon8 app has accrued a mere 2.6 million total downloads. Influencer push This lacklustre reception is particularly perplexing given the substantial influencer marketing campaign that accompanied its... Read more ›
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Several tech industry organisations, including NetChoice and Chamber of Progress, have expressed their concerns to the Supreme Court regarding the potential consequences for free iOS apps if mobile app developers are compelled to incorporate in-app links to alternative payment platforms. The case These organisations are calling on the court to review an injunction that would limit Apple from enforcing its longstanding anti-steering policies. These policies effectively prevent app developers from... Read more ›
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In a concerted effort to bolster cybersecurity measures, the UK government is joining forces with app developers, taking significant strides towards ensuring the UK’s resilience in the digital age. The National Cyber Strategy in a nutshell As a pivotal component of the government’s National Cyber Strategy, the Department for Science, Innovation, and Technology (DSIT) is spearheading an approach aimed at elevating the standards of cybersecurity in digital services and consumer... Read more ›
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App Promotion Summit is back in Berlin in 4 weeks’ time and we’re building up some serious MOMENTUM. We would love for you to join us at Hotel Adlon on Thursday 30th November. But why should you register and what exactly do we mean by MOMENTUM? Details below. 🚀 Ticket sales are up 22% on last year with app growth, retention, revenue and product leaders from Europe’s top app and... Read more ›
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Apple is under increased scrutiny in the Netherlands as the Dutch consumer watchdog, the Authority for Consumers and Markets (ACM), challenges the fees it imposes on dating app providers. The outcome may carry wider ramifications for other global markets. The dating app issue In February 2022, Apple reduced commissions it charged dating app developers in the Netherlands, lowering them from 30% to 27%. However, the ACM did not publicly confirm... Read more ›
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Mobile payment apps have become vital for seamless financial transactions, revolutionising money management. By 2025, experts predict over 4.8 billion digital wallets and transaction values exceeding $16 trillion by 2028. However, security is a growing concern amid rising cyber threats, making data and transaction protection a priority for service providers. Promon, the Norwegian app security firm, analysed 73 of the world’s most-used payment apps to assess their security level and... Read more ›
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In response to the evolving European regulatory landscape, Facebook and Instagram are set to launch a new subscription service tailored to users in the European Union (EU), European Economic Area (EEA), and Switzerland. This move comes as part of criticism over Meta’s commitment to ensure compliance with regional data protection and privacy rules. Personalisation targets ads Starting in November, users residing in these regions will be given a choice: continue... Read more ›
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We are excited to unveil the 2023 shortlisted finalists for the App Growth Awards, marking its seventh year of recognizing excellence in the global app industry. Our expert panel of 12 independent judges whittled down over 250 submissions. The vast array of entries from a multitude of companies highlights the size and calibre of an increasingly sophisticated app growth ecosystem. All of the shortlisted finalists will be celebrated and the... Read more ›
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After mobile advertising network, Unity, announced a rather controversial Runtime Fee, the number of US advertisers on the ad network dropped by 15% in a single week. That’s according to data from Sensor Tower seen by PocketGamer. Let’s take a look. The Runtime Fee Early in September, Unity launched a revised scheme that would have required developers to pay up to $0.20 for each installation of games created with the... Read more ›
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Among mobile gaming genres, Role Playing Games (RPGs) and Strategy games have some of the most loyal players. Mistplay analysed 500+ mobile games and millions of players to rank mobile gaming genres based on metrics such as retention, repeat purchase rate, and average user sessions. Let’s take a closer look. Genres under the lens According to Mistplay‘s Loyalty Index, RPGs secured the highest ranking with a remarkable score of 87... Read more ›
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The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite the UK’s economic fluctuations, the digital advertising arena remained robust in H1 2023, with a substantial investment of £13.8 billion. Notably, the mobile and video advertising sectors demonstrated remarkable resilience... Read more ›
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India’s economic outlook for the year remains optimistic as consumer spending on in-app purchases rose during the first half of 2023. That’s according to the India Festive Report for 2023, an effort between AppsFlyer and Meta Platforms which highlights signs of economic recovery. Let’s take a look. Festive season boost to IAPs Consumer spending has been on the rise in India, leading to an impressive 71% increase in in-app purchase... Read more ›
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We’re just 5 weeks away from the much anticipated App Promotion Summit Berlin. Now is the time to take advantage of our Early Bird offer that ends this Friday – 27th October. We have a great lineup of speakers ready to share their insights and the packed agenda covers the full spectrum of channels and approaches across the app growth funnel including user acquisition, app store marketing, social ads and... Read more ›
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It appears social media app X, formerly Twitter, may not boast the daily active users figure it’s claiming to have. As a consequence, the app is finding itself under intensifying scrutiny concerning its user statistics and the reliability of its officially disclosed figures. X sees drop in DAUs A recent in-depth examination conducted by Apptopia reveals a discrepancy in the numbers. According to their findings, X currently boasts approximately 121... Read more ›
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By September, OpenAI’s ChatGPT mobile app has been downloaded 15.6 million times worldwide. But despite the surge in installation the app’s noticed a notable deceleration in revenue growth. Subscriber number levelling off In contrast to the robust 31% growth observed in July and the even more substantial 39% in August, September’s revenue growth tapered off to 20%. This deceleration may signify that ChatGPT is edging closer to market saturation in... Read more ›
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It seems that Elon Musk, who acquired Twitter for a staggering $44 billion and promptly rebranded it as X, is finding himself at odds with the stringent requirements imposed by the Digital Services Act (DSA) recently enforced by the European Commission. As a consequence, he’s apparently contemplating blocking the platform in Europe. What the DSA says The DSA, which came into effect this past August, necessitates the creation of robust... Read more ›
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Discount ecommerce marketplace Temu reached $1 billion monthly gross merchandise volume (GMV) in June, according to market research firm YipitData. The app connects buyers directly with manufacturers in China, reducing the cost of individual or bulk buys for everyday items. It has been a hit in the United States ever since it launched in September 2022, with nine months of growth in GMV. Temu has rolled out to other countries,... Read more ›
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Most popular sources
Business Insider
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66% 27 |
GSMArena.com
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5% 4 |
CNET
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5% 1 |
Mashable
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4% 3 |
Gizmodo
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3% 3 |
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28.09.2024 19:53
Last update: 19:35 EDT.
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