![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
0
Wix, the platform that lets users and small businesses create their own websites, has launched its own native mobile app builder. Users can now design their own app without having to code at all. Wix is a popular name in the business of website builders, and what it does for website owners, it now wants to do for app developers. The news could be a great opportunity and very welcome... Read more ›
48
Mobile ad and app monetisation firm Tapjoy just launched MobileVoice, a solution for mobile advertisers to add more authentic insights on customer attitudes, preferences and behaviours to their campaigns. MobileVoice is based on Tapjoy’s opt-in, reward-based engagement solution for mobile games and apps. It’s essentially a panel that integrates 50 million active users across 200 countries who are keen to express their opinion in exchange for in-app rewards. “Even though... Read more ›
0
After a year of lockdowns, the top five ticketing apps in the US are seeing a return to former glory. Installs for Ticketmaster, Eventbrite, StubHub, SeatGeek and AXS Tickets grew notably. Together they climbed 689% to 1.8 million installs which iOS 228,000 more than in 2020. In July alone, app installs rose 2 million for these top 5 event apps. Downloads jumped by 1 million in US app stores, 18%... Read more ›
0
Dating app maker Match Group plans to roll out audio and video chat as well as other live-streaming technologies over the next 12 to 24 months. Match’s app portfolio includes Tinder, OkCupid and Plenty of Fish, among many others. The live-streaming features will be powered by Hyperconnect, the social networking company it acquired for $1.73 billion earlier in 2021. Tinder previously tested a group video chat feature called Tinder Mixer,... Read more ›
0
US consumers spent 34% more on video and photo apps during the second quarter of 2021 compared to the same period in the year before. According to SensorTower, consumers were spending $457 million this year, compared to $342 million last year. Apple iOS app accounted for 83% of revenue growth but Google Play spending has increased a whopping 126% to $78 million (up from $35 million in 2020). YouTube still... Read more ›
209
TikTok was the most downloaded non-gaming app in July 2021 globally. The app saw some 63 million installs during the summer month, according to figures from SensorTower. Installs were highest in China at 15%, followed by the US with 9%. Among the top 10 rank of non-gaming apps Facebook-owned apps Facebook, Instagram, Messenger and WhatsApp all scored in the top 5. Snapchat, Zoom, Telegram, CapCut and Google Meet rounded out... Read more ›
0
Instagram added two new products to help small businesses use its platform and drive sales through the app by reaching new audiences. The new Instagram hub features organic and paid posts from similar businesses to boost their creativity on the app. It can be accessed from the Professional Dashboard. Content is being reviewed and refreshed daily on the hub and showcases updated business posts regularly. Instagram also added some additional... Read more ›
0
American Airlines said it has added free access to the TikTok app aboard its Viasat aircraft for free. Passengers will be able to access the app for 30 minutes. All they need to do is enable airplane mode and connect to the AA-inflight signal. Once connected they’re redirected to a WiFi portal and can access TikTok for free. Users who don’t have the app yet can download it onboard. In... Read more ›
2
WhatsApp wants to allow users to share messages and videos that disappear after they’ve been viewed once. Fittingly, the mode is dubbed “view once” and as the name suggests means that any texts, photos or videos will vanish after the recipient views them. The spirit of the feature borrows from Snapchat and Stories, both of which can only be viewed for a limited time. The feature is meant to give... Read more ›
0
In light of IDFA changes, app developers have been quick to boost their features to bolster player engagement and keep monetising their apps. According to new research by Vungle’s GameRefinery, app developer updates grew 37%. The most updated features were live events (143%) and limited offers (122%). These strategies are being utilised particularly within Puzzle, RPG and Stategy genres. The report also found that Supercell had a particularly strong quarter... Read more ›
0
Revery, the US start-up that wants to change how mental health is accessed and delivered by adopting a more playful approach, just raised $2 million in funding to bring its app out of beta mode and launch it in the US this year. The app will be combing cognitive behavioural therapy with mobile gaming concepts to help users overcome their insomnia. Revery is being tested in beta right now and... Read more ›
0
Amazon announced that its advertising sales jumped to nearly $7.9 billion during Q2 2021, which marks a 87% increase year-on-year. Overall, net sales were up 27% over the year to $113.1 billion, which missed analyst estimates. Amazon has been busy launching plenty of new features for business to use the self-service Amazon Advertising portal tools. Retailers can also make use of streaming options and platform integrations with Twitch to bolster... Read more ›
2
TikTok has launched several new features to support its LIVE videos for both creators and audiences. Live-streaming has grown dramatically over the last year and has become an important component of how artists, creators and brands connect with viewers on the popular short-form video app. More recently the app collaborated with pop band The Weeknd for a global, immersive live performance. Now it has added LIVE Events, an option tab... Read more ›
0
Many believed that as the world emerged from COVID-19 lockdowns, things would return to the ways they were before the pandemic. That included meeting people face to face again. And while that may be true for socialisation, it seems that some of the technological changes lockdowns have brought us are here to stay. New data from SensorTower revealed that major video-conferencing apps such as Zoom and Microsoft Teams continue to... Read more ›
2
It seems that Apple’s changes to App Tracking Transparency have had less of an effect on the performance of ad targeting in mobile games than many predicted. According to new data from Apptopia, no clear trend to affect game download performance was observed after the roll-out of iOS 14.5. iOS 14.5 adoption was around 70% to 75% in June 2021 and yet game monetisation performance has remained largely the same... Read more ›
626
Apple has always distinguished itself in the tech world by insisting on customer privacy. They have often extended this approach beyond mere mandatory regulation. While this is a laudable aim and has certainly helped secure an industry leader position for Apple, it is frustrating for advertisers and games developers who would like to leverage user data to help sell apps, add-ons, and upgrades. With iOS 14.5’s release on April 26th,... Read more ›
0
A growing numbers Canadian smartphone users swapped to mobile banking during the early months of the pandemic in March and April 2020. Lockdowns prompted a spike in utility apps and financial apps saw massive spikes in adoption globally. And while the pace of adoption has slowed somewhat, usage of banking apps in Canada remains up 40% compared to January 2018. That’s according to new data from Sensor Tower. TD Canada... Read more ›
0
Consumers spent 86% more time in travel apps this year than they had the previous year, according to new data share via email by App Annie. While vaccinations are driving the reopening of the travel industry, it seems we are still far below levels of 2019. Google Maps was the most downloaded travel and navigation app during Q1 2021 as more consumers venture out on local trips. It was followed... Read more ›
0
The travel industry was among those most harshly affected by the COVID-19 pandemic. But travel apps are slowly seeing signs of recovery. Some 63% of consumers in the US even say that it’s extremely important for them to use a smartphone when planning a trip. That’s according to a report launched by AdColony. Over half of consumers (69%) say they are likely to travel in 2021 and some 60% are... Read more ›
0
AppFollow just launched its Reviews Management Academy which features strategies and tactics to help app developers work with apps, automation and marketing processes more effectively. The resources that are featured in the academy include guidance on how to automate replying to to review and boosting app ratings. Article also cover how to set up auto-tags and perform semantic analysis and some discuss the importance of App Store ratings. On the... Read more ›
2
Most popular sources
Business Insider
|
26% 21 |
Gizmodo
|
19% 17 |
The Verge
|
8% 5 |
Android Authority
|
7% 3 |
TechRadar
|
6% 4 |
| View sources » | |
LIKE us on Facebook so you won't miss the most important news of the day!
01.10.2024 00:58
Last update: 00:41 EDT.
News rating updated: 07:50.
What is Times42?
Times42 brings you the most popular news from tech news portals in real-time chart.
Read about us in FAQ section.