![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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WeChat will temporarily suspend registrations of new users in China in order to comply with new laws and regulations. The update was announced after Chinese regulators said they would crack down on tech companies. However, it’s not entirely clear what these changes mean for the company. The company said in a recent social media post that it was upgrading its security technologies to align with local laws and regulations and... Read more ›
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Element, the messaging app that prides itself on secure communication, just secured $30 million in a Series B funding round led by Protocol Labs and Metaplanet. The company wants to use the cash injection to bolster its technologies, including its Enterprise communication which is available for businesses, teams and public sector organisations. Among the entities its previously worked with are the French government and Dataport, a German education system, and... Read more ›
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Instagram said it would be bringing back its Stories draft feature earlier this year and now it’s finally live. Drafts become automatically activated when a user leaves a post half-way through posting. You can then either save a Stories draft or delete it. Drafts are stored for a week and you’ll receive an alert when one is deleted. The feature is a bonus for creators and brands using the app... Read more ›
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Japanese mobile gamers spent more in games during the first quarter of the year ($5.1 billion) than the second ($4.6 billion) which may be due to COVID-19 lockdowns endings. But here’s the thing, spending was still 7.3% higher than Q2 2020. The top grossing mobile games in Japan during the second quarter of the year were Uma Musume Pretty Derby at a player spending of $361 million across the Apple... Read more ›
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Online delivery platform Instacart just partnered with Fabric, a fulfilment automation partner to make the online app shopping experience for groceries easier for consumers and retail partners. The company will pair Fabric software and robotics to its own technology to help fulfil orders faster. In this way, groceries can be packed and delivered quickly to consumers. “Instacart is proud to serve as the chief ally to retailers during a time... Read more ›
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Consumers are somewhat concerned about apps that collect their private information for advertising purposes. Research by Cheetah found that consumers in the US, UK, Australia, Spain, France, and Japan, said they were creeped out by personalised ads (54%) and ads that followed them across devices (66%). The biggest creep factor were ads following consumers based on location data (72%). Though consumers understand that it benefits them if advertisers use their... Read more ›
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Developers release amazing games and apps every day. To grab attention and get more downloads, offering codes for special deals and app discounts are the way forward. The trouble is, sharing promocodes can be a nightmare! Introducing Arrow, a completely free tool from the folks at MyAppFree. Arrow helps devs manage the distribution of promocodes with a simple landing page and shareable link to make distributing codes a breeze. What’s... Read more ›
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People send over 2.4 billion messages with emojis on Messenger every day. That’s why Facebook has updated its Messenger platform so that users can more easy find the exact emoji they’re looking for when reacting to friends’ messages. Among other things, Facebook installed a search bar to look for specific emoji reactions. The company recently launched Soundmojis which are essentially emojis with sound. Users can add them by clicking on... Read more ›
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Card Battler genre games saw downloads grow 23% quarter-on-quarter in Q2 2021. Although the sub-genre is still relatively small in comparison to 4X Strategy and MOBA games, the increase in downloads hints that installs of The Gathering Arena and Mighty Party could grow further this year. It was the only sub-genre to see notable gains during Q2 2021. That’s according to the latest figures from SensorTower. The majority of revenues... Read more ›
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TikTok has launched a new ad format called Spark Ads that lets brands and advertisers share native content directly from TikTok’s community. The addition is also a bonus for creators because it allows them to work more closely with brands and have their content reused potentially as part of a brand deal. Spark Ads are organic videos that fit a campaign objective such as views or conversions. Brands can access... Read more ›
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Uber has expanded its grocery delivery services in the US by doubling the number of areas it services to 400 cities. Among the major markets the company now serves are San Francisco, NY City and Washington DC. The expansion was possible because of a new partnership with Albertson Companies and the 1,200 grocery stores it owns. Users who schedule a delivery on Uber Pass and Eats Pass subscribers won’t have... Read more ›
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TikTok has partnered with Vimeo to integrate the video platforms software tools. The deal means that small and medium-sized businesses will be able to engage with customers on the platform through video ads by utilising Vimeo’s suite of video tools including Vimeo Create, an AI-based video production tool to produce and publish directly into the TikTok Ad Manager. “Vimeo and TikTok are solving one of the most significant pain points... Read more ›
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Triller, the start-up that was touted as a viable alternative to TikTok in the US in the wake of threats to ban the app last year, has stepped up its long-form video creation in an effort to diversify its offering now that TikTok is not being banned. Triller is bringing together influencers and brands for long-form, more immersive video content. Video includes pre-recorded or live shows that feature influencers, famous... Read more ›
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On Wednesday July 21st, join Carla Ryan from Adjust and James Salins from Redbox Mobile for the fifth in our “Tea Talks” series. This month we discuss all things mobile gambling with industry leaders over cake and a cuppa. Our hosts James and Carla are teaming up with real-money gaming experts: Thanos Patsis formerly from Betway and now at OPAP Angelo Di Lascio from the Kindred Group Mirko Fazio from... Read more ›
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App adoption of some categories was slightly down in H1 2021 because of lockdowns lifting. According to data from SensorTower, downloads of Uber were highest before the pandemic at almost 50%. They dropped to 24.3% at the start of the pandemic and have since recovered to 46% in H1 2021. Compare that to Uber Eats which saw its highest rate of downloads during the early pandemic (67%) as a growing... Read more ›
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Zoom acquired cloud call centre Five9 for $14.7 billion in an all-stock transaction. The popular video conferencing app which was recently valued at $9 billion plans to broaden its product offering by integrating in-house home communications apps and cloud phone systems. Through its latest acquisition, Zoom enters the call centre market. In a statement, the company said that Five9 was a natural fit for the group. Five9’s CEO Rowan Trollope... Read more ›
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Travel apps have seem a 86% spike in downloads in the US as restrictions are beginning to lift. That’s according to the latest app index from AppFigures which also noted that travel was the category with the most growth over the last year. Among non-gaming apps, WhatsApp took the top spot ahead of TikTok in June 2021. While TikTok is still the most downloaded app worldwide on the App Store... Read more ›
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The average daily hours spent in apps in Q2 2021 for the UK was 3.8 hours, according to the latest figures by App Annie shared via email. COVID-related apps continued to dominate the UK app market with the NHS app at #1 and the NHS COVID app in second spot in terms of downloads. A growing number of consumers are turning to these apps to ear travel and for track... Read more ›
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Facebook said it wants to invest $1 billion to foster its creator communities on Facebook and Instagram. The bonuses will be available to select creators by invitation only. On Facebook, they’ll be awarded to creators making videos with in-stream ads switched on. Monthly bonuses will be made available through its Stars Challenges to select gaming creators. On Instagram, creators on IGTV will receive cash rewards, so long as they’ve enabled... Read more ›
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To launch a new social media app called Public, Indian start-up Inshorts just successfully raised $60 million in a new funding round. Inshorts is a news aggregation app that lets users summarise news in 60 words. The latest addition to its portfolio – the Public app – is a local social app that provides users with videos about the places they live in. This includes notifications on accidents, robberies, water... Read more ›
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Most popular sources
Business Insider
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26% 19 |
Gizmodo
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19% 17 |
The Verge
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8% 6 |
TechRadar
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6% 4 |
Android Authority
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6% 1 |
| View sources » | |
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01.10.2024 03:18
Last update: 03:11 EDT.
News rating updated: 10:11.
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