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Business of Apps
Anne Freer @ Business of Apps 3 place · 11/30/2021 04:33 EDT

AudioMob partners with AWS to deliver new in-game audio ads

AudioMob has just partnered with Amazon Web Services (AWS) to launch a series of new in-game audio ads to its demand side platform for mobile game developers. The partnership follows AudioMob’s Series A funding round in which it raised $14 million to bolster its product offering. In-game audio ads are a lot less intrusive than other formats because they don’t tend to interrupt mobile game play. AudioMob delivers in-game audio... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 11/29/2021 05:30 EDT

TikTok adds business category option for brands in eCommerce push

TikTok has added a business registration option for brand to list their business categories on their profile. The addition is in line with the company’s aims to boost its eCommerce tools across the app. Only select business profiles will be able to access the feature for now which is not so much a verification badge but more so an added reassurance for users that they are dealing with a verified... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 11/29/2021 04:34 EDT

British shoppers are hungry for sportswear shopping apps this holiday season

As the holiday season is fast approaching shopping apps are getting ready for a record number of orders. Now app analytics experts App Annie released data on the top shopping apps during Black Friday. In the UK, the top shopping apps by download in the lead-up to Black Friday on iOS and Google Play were Tesco Clubcard and Groceries, followed by Amazon in third place and JD Sports in fourth.... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/26/2021 05:34 EDT

Tencent’s PUBG Mobile reaches $7 billion player spending milestone

PUBG Mobile from Tencent reached over $7 billion in global lifetime player spending from the App Store and Google Play, according to Sensor Tower data. In 2021 alone, the game (including its Chinese version) accumulated $2.6 billion in revenues and ranked second behind Honor of Kings and Genshin Impact. PUBG Mobile hit a record $771 million in Q3 2021, generating some $8.1 million a day in 2021. The game generated... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 11/26/2021 04:35 EDT

Most teens feel neutral about TikTok challenges but warnings are being updated

TikTok recently launched a new report that highlights the app’s safety for kids and teens. It also highlights which measures advertisers should be taking to protect children. The report comes in light of Instagram and Facebook being heavily criticised for the potential mental health damage they may be causing kids. The TikTok report by Praesidio is based on a survey of over 10,000 teens, parents and teachers across 10 countries... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/25/2021 05:32 EDT

Instagram tests 60-second videos in Stories

Instagram has launched longer Stories – its new 60-second video format for Stories. This means that videos will no longer be split into shorter 15 second clips to fit on Stories. Instagram said that the addition was still being tested and right now only select users were able to see the feature. Longer Stories posts were a much requested feature by its community. It follows a broader push by Instagram... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 11/25/2021 04:35 EDT

Reddit takes down Dubsmash and moves feature features to main app

Reddit announced that it will be shutting down its TikTok short-video competitor app Dubsmash. Acquired only last year, Reddit plans to incorporate the app’s features into its main app to boost video engagement. The app provides features and tools that users can use to crate videos, add music clips, filters and effects. Dubsmash will continue to be around until February 2022. The company said it noted a sizeable increase in... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 11/24/2021 05:42 EDT

Snap expands mobile ad tools with Multi-Format addition

Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their media purchases on the social media app. Multi-format delivery is an emerging technology that aims to boost ROI of ad spending by incorporating multiple ad formats rather than one. This... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/24/2021 04:32 EDT

Could Instant Delivery Apps soon replace corner shops?

A quarter of Brits are now using Instant Delivery Apps (IDAs) that have the potential to replace their weekly supermarket shopping trip. According to a survey of 1,000 shoppers in the UK by InMobi, some 19% use IDAs at least 2-3 times a month and 35% said that IDAs were replacing their corner shop trips, which demonstrate a remarkable appetite for such apps. However, consumers still prefer more established brands... Read more ›

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Business of Apps
Business of Apps @ Business of Apps 3 place · 11/24/2021 02:00 EDT

Find out your real Apple Search Ads performance with SearchAds.com’s Grader

With adoption rates going through the roof, now is the time to run Apple Search Ads if you want to grow your business in the App Store. Our latest survey shows that if you want to reach the top 10 charts in your category, Apple Search Ads is a must have in your media-mix. The adoption rate for Apple Search Ads in 9 popular categories was around 70% in October... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 11/23/2021 05:45 EDT

Mobile Strategy game spending grows 24%

Game spending in mobile Strategy games jumped around 24% to $4.2 billion over the last year, according to new data from Sensor Tower. Lords Mobile from IGG was the highest grossing Strategy genre game during the period, generating some $330 million. It was followed by Clash of Clans from Supercell and State of Survival produced by FunPlus. The game genre saw installs jump to 145 million over the last 12... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 11/23/2021 04:35 EDT

Tapjoy launches Shopping in-app marketplace

Mobile advertising and app monetisation company Tapjoy just launched Tapjoy Shopping – a dedicated in-app marketplace where consumers can shop from hundreds of brands and earn rewards when using their shopping apps to make a purchase. Tapjoy Shoping brings rewarded in-app shopping to a dedicated platform that makes it easier for retailers to be discovered. The Shopping expansion is based on Tapjoy’s Offerwall, which launched 15 years ago as a... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 11/22/2021 05:45 EDT

Neobanking app downloads continue to increase

Consumers are slowly moving away from traditional payment methods and increasingly rely on banking apps to deal with their finances. According to data from App Annie cryptocurrency app and buy now, pay later apps are also gaining in popularity. Neobank app downloads exceeded 264 million from Q4 2020 to Q3 2021. Brazil and LATAM saw some of the highest demand for downloads with Brazil seeing the lion share of downloads... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/22/2021 05:08 EDT

eCommerce app installs grew 10% this year

Global installs of eCommerce apps grew 10% in 2021 compared to 2020, and sessions were up 12% year-on-year spelling good news for developers and retailers this holiday season. That’s according to new data released by mobile marketing analytics platform Adjust. The latest eCommerce app report found that installs rose highest in the EMEA region (15%), followed by LATAM (11%) and APAC (9%). App downloads are, no doubt, rising due to... Read more ›

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Business of Apps
Business of Apps @ Business of Apps 1 place · 11/19/2021 05:55 EDT

Have a passion for pioneering technologies? Learn more about becoming a developer with HUAWEI and its global education program

HUAWEI Student Developers (HSD) is a global program for college and university students enthusiastic about pioneering technologies.  Fuelled by Huawei’s passion for empowering the next generation of developers, undergraduate and postgraduate students are encouraged to apply. HSD offers students an opportunity to expand their scope of knowledge in a dynamic peer-to-peer learning environment through enriching training courses and activities. Launching initially in 2019, HSD made its UK debut on 13th... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 11/19/2021 05:43 EDT

People are using mobile devices and apps to shop more conveniently

Nearly all consumers (97%) are now using their mobile devices more often to shop online compared to a year ago. That’s according to new research from Rightpoint based on a survey of over 830 US adults. Convenience was the main reason for our increased reliance on mobile devices with 76% finding shopping apps more convenient than websites. Around 44% of consumers browse brand or retail websites or retail apps (38%)... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 11/19/2021 04:35 EDT

Seasonal collaboration events are in and here’s how game apps are using them

Among the top-grossing 100 mobile games, 90% use seasonal events, according to new data by GameRefinery. The holiday season is a busy time for app marketers, which is why 40% of the top 100 iOS games in the US were also collaborating with brands on partnership events. In the US, popular seasonal events are based around public holidays such as Christmas, NewYear, Halloween and Thanksgiving, but region-specific events are being... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/18/2021 05:29 EDT

Almost half will use mobile devices to shop during holiday season

More consumers than ever before are using apps to make purchases online and those behaviours are not about to change as the holiday season begins. Some 48% of respondents in a survey of 9,000 by mobile app experience experts Airship  in the U.S., U.K., France, Germany, Australia, Singapore and India said they expected to shop online during the holidays. And nearly the equivalent of 47% will be using their smartphones... Read more ›

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Business of Apps
Business of Apps @ Business of Apps 3 place · 11/18/2021 04:57 EDT

HSD successfully launched its UK programme with first ever offline event

On 13th November 2021, Huawei Student Developers proudly hosted its HSD UK Launch event, taking place at the etc. venues, Chancery Lane in Central London.  The HSD UK Launch aimed to promote the Huawei Student Developers programme to all college and university students from undergraduate and graduate programmes. HSD has already collaborated with 12 leading universities in the UK, including Imperial College London, University College London and the University of... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 11/18/2021 04:30 EDT

Number of TikTok supporting apps climbs to 900

TikTok skyrocketed to phenomenal levels of adoption in 2020 as pandemic lockdowns kept mobile users looking for ways to entertain themselves at home. Back then 400 apps that cater to TikTok debuted on the App Store and Google Play. This number has now risen to 900 apps, according to Sensor Tower, highlighting the phenomenal success TikTok has experienced and the hunger of users looking for more content surrounding it. To... Read more ›

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