Travel apps in the US have surged following the lifting of lockdown restrictions in the country. According to new data from Sensor Tower, first-time installs of travel apps on the App Store rose to 61 million and 24 million on Google Play during Q2 2021. This follows a decline of 56% during Q2 2020 and highlights the recovery of the industry as a whole as lockdowns have lifted. Overall, quarterly... Read more ›
2
eCPM rates in the US reached $1,500 at an average $400 across genres in 2021, according to new data released by mobile ad and app monetization experts Tapjoy. With the removal of CPE ads from iOS in 2019 and the introduction of App Tracking Transparency (ATT) in 2021, the latest data shows that publishers have adopted these approaches. The rise in shopping offers on iOS Offerwall, a popular rewarded ad... Read more ›
0
Mobile casino game player spending in the US rose 16.4% to $4.8 billion over the last 12 months, according to the latest data by Sensor Tower. The top performing Casino game according to player spending in the US between September 2020 and August 2021 was Coin Master from Moon Active which generated $650.5 million and had 8.4 million downloads. The second top grossing Casino game was Bingo Blitz. The Casino... Read more ›
2
LinkedIn is rolling out Articles for Pages in an attempt to bolster engagement and content across the platform. According to Microsoft, LinkedIn sessions grew 30% during the final three months of 2020. The platform’s total revenues rose 23% during the same period. Articles for Pages are an extended version of LinkedIn’s longer blogger pieces. While members have been able to draft long articles and share organic posts to their feeds... Read more ›
0
CreatorIQ, the influencer marketing platform, just raised $40 million in a funding round led by existing investors TVC Capital, Kayne Partners Fund, Affinity Group and Unilever Ventures. It raises the group’s total funding to date to over $80 million. “We’ve witnessed accelerating growth of the creator economy over the past eighteen months, fuelled by the convergence of creators, commerce, and community,” said Igor Vaks, founder and CEO of CreatorIQ. “From... Read more ›
0
The number of messaging app users is set to reach 3.09 billion by the end of 2021 – a 6.1% rise, according to research from eMarketer. That’s half the growth in user numbers messengers saw in 2020 when users increased by 14%. The rapid rise in app adoption was no doubt driven by COVID-19 lockdowns that lead to more people resorting to digital means of communication with friends and family.... Read more ›
3
Mobile and omnichannel ad company, Mediaocean, just partnered with TikTok to launch a new technology that will integrate TikTok advertising into Mediaocean’s optimisation solution. TikTok has emerged as one of the fastest growing apps during the pandemic and is an ever more important channel for brands to reach audiences. With over 100 million monthly average users in the US alone, the app boasts plenty of scope for marketers to scale.... Read more ›
24
While many studies looking at app downloads during the COVID year 2020 hailed TikTok as the winner, research by app development experts Bacancy Technology shows that Facebook-owned apps received significantly more downloads combined. Overall, TikTok was downloaded a total of 850 million times last year which was 250 million more downloads compared to WhatsApp, the second most downloaded app in 2020. Facebook was the third most downloaded app at 540... Read more ›
0
Mobile and app marketing expert, AppsFlyer, recently launched the Conversion Studio, which is a solution that helps advertisers measure conversion value. It does this by looking at post-install activities within the SKAN framework, which Roy Yanai, Head of Product, SKAdNetwork, AppsFlyer, refers to as a way to limit “advertisers to a single conversion value, which only captures one aspect of the user’s post-install activity.” He adds: “With Conversion Studio, we... Read more ›
0
Facebook is launching a line of AR glasses together with Ray Ban. The stylish glasses disguise the fact that users could be recording whatever they see. Called Ray Ban Stories will be available in three different styles including the traditional ‘Wayfarer’ style that Ray Ban is well-known for. But built into the frame is a camera that lets users record whatever is happening all around them. In this way, they... Read more ›
11
Zedosh, the app that pays consumers for viewing mobile ads until completion, just announced that it’s now open for brand advertisers after securing £400k in funding. The company recently came out of a successful beta testing round. Zedosh wants to target younger audiences that may be harder to reach by letting advertisers run hyper-targeted campaigns. In order to do this, the company is using financial transaction data that users have... Read more ›
17
Advertisers on Facebook will now be able to direct 10% of their traffic to their Instagram and Facebook shops as the social media giant continues to diversify and expand its eCommerce offerings. Retail advertisers and brands have recently noticed a prompt that gives them the option to direct some of their campaign responses to their in-app stores rather than a third-party link. The big news though is that Facebook would... Read more ›
0
Shopee, the Southeast Asian app launched in 2019, now ranks as the top shopping app in Latin America, according to research from app experts Apptopia. This makes Latin America the app’s top market for monthly active users, overtaking Indonesia. It ranked ahead of apps including Amazon, Mercado Libre, AliExpress, Magazine Luiza and Americanas. Previously, Mercado Libre was a top shopping app in LATAM, before being overtaken by Amazon earlier in... Read more ›
0
Snapchat launches a new dashboard for brands and communities that gives them better insights into the topics and moments most relevant to users. Snapchat Trends features the most popular keywords discussed by users via Stories and My Stories according to views. It also features a searchable database of terms that provides insights into organic discussions on the app and trending topics. Brands can make use of Snapchat Trends in various... Read more ›
3
Tencent’s PUBG Mobile game was the top grossing mobile game in August 2021 at $270 million in player spend, according to research shared by SensorTower. It marks a small jump of 4.7% over August 2020 and shows that gamers are still hungry for playing despite lockdowns easing. Around 61% of PUBG’s revenues came from China, followed by the US (9%) and Turkey (7%). The second highest earner in mobile games... Read more ›
9
Twitter is adding full-width images and videos to the app for creators and marketers to engage users with a more immersive experience. The improvement is welcome news for photographers and artists using the iOS app to share their work. Larger images and videos have been around since March 2021 when the social app began rolling them out. The latest addition means that tweets fill the full frame and aren’t offset... Read more ›
0
Facebook launched Fantasy Games in the US and Canada for iOS and Android apps. The games are free to play and are specifically meant to engage fans of sports, TV shows and pop culture. They do this by essentially merging the social aspect of Facebook with traditional fantasy sports. Players can create their own fantasy league and compete with friends. Leagues are either public or private. The first game to... Read more ›
0
Mobile adverts that match the content they are put into drove a 23% lift in activation according to new research from Integral Ad Science. The Context Effect study found that such ads (also referred to as endemically matched) drove a 27% rise in memorability of themes, narrative and audio and visual elements. “Using the latest neuroscience and neurometrics, this groundbreaking study demonstrates the specific ways that a webpage’s context can... Read more ›
0
Imposter-theme mobile games saw a 26x rise in player spending during H1 2021 in the US. According to new data from SensorTower, the Imposter theme grew fastest of all with player spending rising 26x to $8.4 million. Revenues for the theme were led by Among Us, accounting for 94% of player spending, followed by Suspects: Mystery Mansion and Wildlife Studios. Fashion, aesthetic and hair were the second fastest-growing category with... Read more ›
0
In-app spending on social media apps continues to grow hitting $22.2 billion in spending to date and $3.2 billion during H1 2021 alone. That’s an increase of 50% year-on-year according to a new report by App Annie on he evolution of social apps. US, Japan and China account for 60% of social app spending during H1 2021. Users spent 740 billion hours in H1 2021 which was 44% of time... Read more ›
9
Most popular sources
Business Insider
|
24% 20 |
Gizmodo
|
20% 19 |
Mashable
|
7% 5 |
Android Authority
|
7% 3 |
TechRadar
|
6% 5 |
| View sources » | |
LIKE us on Facebook so you won't miss the most important news of the day!
30.09.2024 19:40
Last update: 19:35 EDT.
News rating updated: 02:30.
What is Times42?
Times42 brings you the most popular news from tech news portals in real-time chart.
Read about us in FAQ section.