TikTok recently announced plenty of new and exciting features at the TikTok World event that saw marketers and brands come together to embrace the app’s unique community. With 61% of its members rating its video more unique than other platforms and 7 out of 10 voting TikTok ads “enjoyable”, brands have much to go on. Now, TikTok is expanding its features with a TikTok Creator Marketplace – sort of a... Read more ›
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Online learning app maker Vedantu just raised $100 million in a Series E financing round that values the Indian start-up at a whopping $1 billion. The round was led by ABC World Asia with participation from existing investors. The Vedantu app offers courses for grade six to grade 12 students via interactive smartphone or desktop sessions. To date, the group has amassed over 35 million monthly active users and had... Read more ›
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It seems that the subscription model for apps is slowly taking over because just 6% of iOS apps on the App Store right now are paid for. That’s around 112k out of almost 2 million apps. Things aren’t much different over on Google Play where 4% of 4 million apps are paid for. The remainder of apps are free to download on both stores. According to the data provided by... Read more ›
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mCommerce groups are having to pay higher advertising prices following Apple’s privacy changes. The new rules make it much harder to track iPhone users or target them on the device. The average conversion for eCommerce marketers jumped 200% for tracked users and 155% for non-tracked users, according to research from mobile ad experts Moloco. The proportion of tracked users on Apple devices dropped from 73% at the start of 2021... Read more ›
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More than three quarters of influencer ads on Instagram are hiding the sponsored post disclosure in the post according to research by affiliate network Awin. The study examined the top 100 posts for disclosure hashtags to find out if the hashtag was visible in the post or had to be expanded to be viewed. The most common disclosure hashtags were #ad with 12.8 million posts, followed by #sponsored at 3.3... Read more ›
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LinkedIn has revealed how brands could use the platform and popular networking app to reach potential buyers. The company recently shared an infographic that outlines how teams can grow their audiences, promote trust and connect to other members. As the largest business network with over 774 million members, it has enormous reach and users spend plenty of time on the network sharing moments and engaging in conversations. LinkedIn said it... Read more ›
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First time installs of mobile apps grew 1.7% in the first half of 2021 compared to a whopping 26% in 2020 on the back of COVID-19 lockdowns. Yet, consumer spending in apps remains strong, according to new data by Sensor Tower. The top 500 apps averaged around 92 million monthly active users in Q2 2021, up 8.4% year-on-year. During the same quarter in the previous year, average MAUs stood at... Read more ›
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Roku has partnered with Shopify to integrate a tool that will allow merchants to build, purchase and measure TV streaming ad campaigns. It’s the first integration of this kind – Roku is the first TV streaming app to be available via the Shopify App Store. The tools are aimed at retailers and brands who wish to bolster their reach and engage new audiences through TV ads. Roku ads can lift... Read more ›
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Consumers spent $34 billion on in-app subscriptions and in-game purchases in Q3 2021, making the quarter the biggest in consumer spending to date. That’s according to new data by mobile data and analytics experts App Annie. During the third quarter, downloads jumped 10% year-on-year, highlighting that there’s no end to app growth, despite lockdowns easing after COVID-19. Downloads stood at 36 billion driven by Google Play. Travel, education and medical... Read more ›
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TikTok wants to make it easier for brands and retailers to promote their products on the app while also helping creators to generate an income through brand partnerships. According to the app, Community Commerce, which it calls creator-driven word-of-mouth marketing is driving much of the app’s growth in commerce. “Community Commerce content, like all TikTok content, is also efficient to create. The platform was designed to be easy to use... Read more ›
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Much has changed in mobile and app advertising with the rollout of iOS 15. Now Facebook issued a statement on how advertisers can boost their campaign performance despite the privacy updates and how the changes may affect them. The social network confirmed that cots of campaigns may have increased in light of harder-to-achieve measurements. It admitted that it was underreporting iOS web conversions by around 15%. However, it also said... Read more ›
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According to myTracker data, as of September 22, 2021, 74.6% of iPhone and iPad users globally have upgraded to iOS 14.5 or higher. The new iOS version came with restrictions in the form of ATT and SKAdNetwork, which significantly limited the ability of developers and marketing specialists to adequately assess the ROI of their ad campaigns using traditional tools. Now all hopes are pinned on the ability of ad platforms... Read more ›
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According to myTracker data, as of September 22, 2021, 74.6% of iPhone and iPad users globally have upgraded to iOS 14.5 or higher. The new iOS version came with restrictions in the form of ATT and SKAdNetwork, which significantly limited the ability of developers and marketing specialists to adequately assess the ROI of their ad campaigns using traditional tools. Now all hopes are pinned on the ability of ad platforms... Read more ›
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This week, Apple released its long-awaited iOS 15 update that introduced several new features to enhance device functionality but also privacy for users. Among productivity updates such as a new Focus mode to bundle notification to two times a day and FaceTime for web, iOS 15 really stands out for its privacy features. Here’s what they could mean for app developers and mobile advertisers. Mail Privacy Protection is an optional... Read more ›
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Tenjin, the mobile marketing measurement platform for mid-sized mobile game publishers, just launched a new developer tool for more affordable data and analyses in collaboration with GameAnalytics, the game analytics platform. The launch coincides with the release of Apple iOS 15 and aims to help developers navigate a more privacy-focused app marketing landscape As few Apple device users are opting in for IDFA, developers and marketers are feeling the impact.... Read more ›
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Facebook is vamping up WhatsApp for businesses and customers alike by adding a local business directory to the app. What this means is that when a user clicks on the “Businesses Nearby’ button in the app, they can view and browse a listing of local businesses in-app. They’ll then be able to tap on a profile and click through for more information. For now the feature is only available in... Read more ›
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Facebook launched a range of new tools for businesses to connect with prospective customers more effectively. The update includes new personalised messaging and an improved business directory, as well as management options for reach and business activity. The social media giant said the measures were part of a wider drive to allow brands and retailers to bring more personalised experiences to their customers. With 75% of consumers looking to communicate... Read more ›
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Lightricks, the Israel-based maker of image and video editing apps, just raised $130 million in a Series D funding round that brings the group’s valuation to $1.8 billion. The round was co-led by Insight Partners and Hanaco Venture Capital, and participation from existing investors including Goldman Sachs Asset Management, and Clal Tech. Lightricks flagship apps include Facetune 2 – a photo editing app – and Facetune Video to edit and... Read more ›
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The majority (75%) of mobile gamers prefer to listen to audio ads while playing on their smartphones. That’s according to a new study from AudioMob, the audio mobile ad specialist, based on a survey of 2,200 respondents. The study showed that 61% of gamers aged 18 to 24 years listen to music whilst playing games. Audio ads have shown to improve click-through rates by more than 1000% compared to banner... Read more ›
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Lockdowns have undoubtedly changed the way we shop and communicate. Social commerce emerged as one of the leading topics last year as shoppers were confined to their homes and increasingly used their smartphones to purchase groceries and other goods. Now, 88% of consumers say that authenticity is among the most important factors when deciding which brands they will support. A new report by Stackla highlights that while 67% of consumers... Read more ›
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Most popular sources
Business Insider
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22% 21 |
Gizmodo
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22% 20 |
Android Authority
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9% 7 |
Mashable
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6% 4 |
The Verge
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6% 2 |
| View sources » | |
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30.09.2024 17:40
Last update: 17:36 EDT.
News rating updated: 00:31.
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