Social commerce is booming with over 82% of responders having previously discovered a product on social media and made a purchase using their mobile phone. A new social commerce report The Influencer Marketing Factory found that a growing number of people prefer online shopping (40%) compared to only shopping in-store (13%). Almost half (47%) use both modes of shopping. However, the percentage of online-only shoppers is significantly higher among younger... Read more ›
18
Adverty, the leading in-game advertising platform, announced a partnership with Wolves Interactive, the Istanbul-based mobile game developer to bring its In-Play ad technology to Motorbike-Traffic Racer. The game is notable for over 10 million global downloads since its launch in 2018 and a devoted audience of players. “We are delighted to announce this exciting partnership with Wolves Interactive,” says Thorbjorn Warin, CSO of Adverty. “Racing games are a great fit... Read more ›
0
Player spending in action genre mobile games grew almost 70% in the US in 2021 to over $966 million. That’s according to the latest data from SensorTower which also shows that action was the fastest rising genre with Open World Adventures scoring the lead for the top sub-genre at over $418 million in spending. That’s an increase of 3.5x over the previous year and was driven by games including Genshin... Read more ›
32
Twitter has released new guidance on how brands and marketers can engage with users of the microblogging website more effectively. The #RealTalk effort is an analysis of 10 years of tweets from and about brands in partnership with Sparker and data scientists from Pulsar Consulting across eight countries. The study looked at how brand experts can achieve campaign success by using tone, topics and the community on Twitter. In 2020... Read more ›
0
Mobile is changing the way we shop – even in-store. According to a survey of over 9,000 consumers across the US, UK, France, Germany, Australia, Singapore and India two-thirds of shoppers are now using their mobile devices in-store to research goods or even make purchases. The most common reasons customers cited for using their stores in a store included checking out a retailer’s website, using their app, using loyalty cards... Read more ›
3
TikTok users spent $2.3 billion in the app in 2021, an increase of 77% over the $1.3 billion it scored in 2020. While ByteDance saw phenomenal success in terms of installs of its short-form video app TikTok even before pandemic lockdowns, 2020 marked a turning point with more users flocking to their phones to pass the time spent at home. Consumer spending on the vide app reached $824 million during... Read more ›
0
Instagram scored its best quarter since 2014 as app installs rose 10% over the previous quarter in Q4 2021, marking the second time that TikTok was not the top-ranking app globally. That’s according to new data from SensorTower, which shows that global app downloads reached over 36 billion during the fourth quarter of 2021, a 2.7% increase over the previous year. Instagram benefitted from a spike in Android app installs... Read more ›
0
Social commerce is excepted to grow three times as fast as traditional commerce to $1.2 billion by 2025, according to a new report from Accenture. The growth of the $492 billion global industry is expected to be driven by Gen Z and millennial social network users who will account for 62% of social commerce spending by 2025. In 2021, 64% of social media users said they made a social commerce... Read more ›
0
Airnow, the integrated app management platform, just acquired mobile growth services provider Lab Cave which focuses on App Store optimisation for mobile game developers. Lab Cave is based in Madrid and has 30 staff. While financial details of the transaction were not disclosed, Airnow said it plans to expand its specialist and multidisciplinary team to deal with larger publishing projects in the mobile game industry. “Lab Cave has used the... Read more ›
0
Twitter said it wants to change the way in which users view content on the app by expanding keyword blocking. The company is also adding a tool to mute tweets. The company said in a tweet that it was “working on some updates so keywords you’ve muted and accounts you’ve muted/blocked stay out of a few more places.” The option allows users to more effectively control what they are seeing... Read more ›
0
Although advertisers have been rightly worried about IDFA related impacts on their budgets and campaigns, new research finds that ad spend topped $295 billion, up 23% year-on-year in 2021 and is esteemed to reach $350 billion in 2022. In 2021, users spent around 3.8 trillion hours using their mobile devices. That’s a staggering 4.8 jours a day with 7 of every 10 minutes being spent in social, photo or video... Read more ›
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Following the massive success of our sell-out APS Berlin event last month we are excited to announce that we’re returning to London in-person on 24th March 2022 and online 29th to 31st March. We’ll be bringing together the UK app community to share how apps are adapting, growing and succeeding in 2022. You’ll be able to learn and connect with the UK’s leading app marketers in interactive workshops, talks, discussions... Read more ›
0
Apple reportedly paid out over $260 billion to app developers since the App Store launched in 2008, highlighting the store’s phenomenal growth. The App Store is now being accessed by more than 600 million people each week across 175 countries. By comparison, the App Store paid out $155 billion in 2019. The app ecosystem Apple has built is undeniably driving economic growth and facilitating an opportunity for app developers to... Read more ›
21
The chart of the top 10 most downloaded apps globally in 2021 was led by TikTok, Instagram and Facebook, according to the latest data from mobile app insights experts Apptopia. For anyone following app rankings throughout the year, these findings will come as little surprise. But a glance at the charts revealed that ByteDance managed to secure a top spot for two of its apps in 2021 with TikTok and... Read more ›
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European app users spent approximately $18.3 billion on the App Store and Google Play in 2021, according to Sensor Tower data. That’s an increase of 22.8% over the previous year and considers in-app purchases, subscriptions and premium app purchases. The ongoing COVID crisis has undoubtedly had an effect on the continued demand for apps throughout 2021 in Europe. Spending in the region accounted for 14% of global mobile app revenues... Read more ›
14
Instagram is running a set of small tests of private likes on Stories. The option is currently only visible to a number of select users. As the name suggests private likes are only visible to the account creators who posted the story. Story likes won’t be publicly visible, Instagram confirmed to TechCrunch. Here’s an example of what this may look like: Instagram users can reply or react to Stories using... Read more ›
0
Apple’s App Tracking Transparency that was rolled out with iOS 14.5 appears to have made no difference in the total number of active third-party trackers, and didn’t affect third-party tracking connection attempts either. That’s according to new research from the Lockdown Privacy app. App Tracking Transparency was launched to give users a choice whether they wanted to allow third-party tracking in apps. Lockdown Privacy set out to test just how... Read more ›
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Spotify launched a new podcast advertising feature that features call-to-action cards. The feature is aimed at podcast listeners to boost brand awareness and recall. Call-to-action cards are clickable, interactive display units for digital audio ads. The cards consist of images and text to deliver messages for podcast ads. With these cards, users can click on the link and visit the brand’s website. Cards are based on the Streaming Ad Insertion... Read more ›
2
The number of publishers making $1 million in net income in 2021 has doubled since 2016, according to new data released by Sensor Tower. Over 900 publishers are projected to surpass the $1 million mark in 2021, up 91% over 2016. The number of publishers on iOS exceeded 581 while Google Play had 325 publishers scoring significantly higher for revenues this year. It’s likely that lockdowns in light of the... Read more ›
2
TikTok is testing a new feature that lets users Repost clips to their own followers. The Repost button, which appears in the sharing options of only some select users so far, can be clicked to reshare a clip to a user’s feed for their own connections to see the video. Comments added to a clip by the sharing user are also cross-posted. While other social apps are getting rid of... Read more ›
0
Most popular sources
Business Insider
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25% 10 |
Gizmodo
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12% 1 |
Tom's Hardware
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10% 8 |
Wired
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8% 2 |
The Verge
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5% 2 |
| View sources » | |
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21.01.2026 17:19
Last update: 17:10 EDT.
News rating updated: 00:12.
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