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356 TikTok consumer spending up 77% in 2021

Business of Apps
Anne Freer @ Business of Apps 2 place · 01/17/2022 05:45 EDT

TikTok consumer spending up 77% in 2021

TikTok users spent $2.3 billion in the app in 2021, an increase of 77% over the $1.3 billion it scored in 2020. While ByteDance saw phenomenal success in terms of installs of its short-form video app TikTok even before pandemic lockdowns, 2020 marked a turning point with more users flocking to their phones to pass the time spent at home. Consumer spending on the vide app reached $824 million during the last quarter of 2021 alone, which is double that of the same quarter the year before. For context, figures

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