![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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There’s little doubt that social app use can be stressful. But which apps are the most stress-inducing? A new analysis by SEO experts Higher Visibility finds that Snapchat was the most stress-inducing app with 91% of reviews on the App Store being calculated as stressed. Frustrated users were complaining about mostly technical issues. Instagram ranks second with 84% of stressed reviews some of which claim it is “addictive” and “damaging”.... Read more ›
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Major social media apps including Facebook, Snapchat, Twitter and video giant YouTube lost a combined $9.8 billion in the past two quarters following Apple’s App Tracking Transparency policies. While it’s a significant hit, it’s a lot less than Facebook’s predicted 50% drop in revenues across the Audience Network. Facebook, which among the examined apps has the largest market share when it comes to ad revenue, saw revenues drop 13.2% while... Read more ›
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When I Work, the messaging app that lets hourly workers sign up to shifts or let managers know when they cannot make it, has just raised $200 million in a new funding round led by Bain Capital. The app was founded in 2010 with the aim of helping the around 10 million US hourly workers engage more easily with employers to find and manage their shifts. The latest funding round... Read more ›
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Facebook Gaming has overtaken YouTube Gaming for the hours watched in Q3, making it the only platform to see an increase in hours viewed during the quarter. However, Twitch retains the lion share in terms of total hours watched according to new research from StreamLabs. Part of this can be attributed to Facebook continuously extending its platform. For example, Facebook recently added co-streaming to let users game together. At the... Read more ›
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Apple’s 14.5 update to iOS sent advertisers and other platforms (we’re looking at you, Facebook) scrambling to figure out how to track users who block the Apple ID for Advertisers (IDFA). Another update — iOS 15 — is coming this fall, and it promises further restrictions around location data and IP addresses. This article was first published on Pubmatic blog. According to our data, however, these choices around IDFA could... Read more ›
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The leading 25 subscription streaming apps were downloaded 72.4 million times during Q3 2021. 2021 also marks the strongest year for entertainment apps with 216 million downloads – a 29% increase year-on-year. Data from Apptopia shows that Netflix, Disney+ and Amazon Prime Video were among the top 10 most downloaded streaming video apps. Disney+, Tencent Video and IQIYI were the highest grossing streaming video apps worldwide. In the US, Disney+,... Read more ›
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A whopping 72% of people who opened a game within a Story began to play, according to new research from InAppStory, the tool maker that embeds Stories into apps. Their client Tele2 recently rolled out Teletronia, their first in-Stories game to boost user time spent in-app. It found that the average user played 2.5 games and over 300,000 unique users player the game. Some 80% of those who began to... Read more ›
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iOS users spent around $1 billion in social casino apps during the COVID-19 pandemic, according to a new report from Liftoff and mobile games expert GameRefinery. But the reopening of casinos following lockdown restrictions lifting hasn’t slowed down casino app growth. During Q2 2021, quarter profits reached $260 million. “As we examine the effects the pandemic has had on gaming, it’s no surprise casino apps are soaring in popularity around... Read more ›
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Facebook experienced a serious outage in early October that affected all of its apps. It lasted seven hours during which consumers abandoned Instagram, WhatsApp and co. The outage was mostly concentrated on North and South America and Europe given the timing it happened at. Now, App Annie has released finding as to which apps consumers used during this time. Aside from other communication apps such as Telegram, users also turned... Read more ›
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Twitter increased revenues and the number of users during Q3 2021, according to the company’s latest results. Monetisable daily active users were up 13% from the previous year to 211 million. Much of that is due to international growth. Daily active users in the US remained stagnant at 37 million. Twitter has tested a range of new features and functions to simplify and diversify its platform in 2021. “In Q3,... Read more ›
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Snap has achieved the 100 million monthly active user mark in India. At a virtual event, the company revealed that the company’s efforts to enter the Indian market have been paying off. Snap has a total 500 million monthly active users globally now. It recently improved the features of its Android app and has been leading initiatives to engage with businesses and creators in India. “We have made significant investments... Read more ›
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The launch of iOS 14.5 was hailed as a reckoning for ad networks. Apple added new privacy features for iPhone and iPad users to decide if they wanted to be tracked for advertising purposes, which has reduced the value of ad platforms which track users. All four of the major social platforms (Facebook, Google, Snapchat and Twitter) issued warnings after the launch of iOS 14.5. However, with Q3 results from... Read more ›
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HDC 2021 (Together!) took place over the weekend, announcing the latest HarmonyOS and HMS updates alongside dedicated sessions showcasing how developers can leverage new Huawei features – relive the weekend with Business of Apps! Last weekend, the annual Huawei Developer Conference 2021 (HDC 2021) returned, advising developers on the latest industry trends and revealing exciting announcements through a series of keynotes and tech sessions. Introducing HDC 2021 with a highly... Read more ›
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The launch of iOS 14.5 was hailed as a reckoning for ad networks. Apple added new privacy features for iPhone and iPad users to decide if they wanted to be tracked for advertising purposes, which has reduced the value of ad platforms which track users. All four of the major social platforms (Facebook, Google, Snapchat and Twitter) issued warnings after the launch of iOS 14.5. However, with Q3 results from... Read more ›
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TikTok launched a range of video tips for marketers to understand the key elements of apps. ‘Made for TikTok’ the new series provides expert lessons on how to get started with better branded content. The first training video series features agency art director David Ma who shares his experience of successfully bridging the gap between agency and TikTok. It explores aspects of TikTok such as engagement, subcultures, comments and co-creation.... Read more ›
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As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023, per Statista — mobile marketing analytics platform Adjust is expanding its CTV and Over The Top (OTT) offerings to include Connected TV Ad to Mobile Measurement. The new feature gives advertisers a complete view of the user journey from CTV ad view through to mobile... Read more ›
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European app users spent around $4.6 billion on the App Store and Google Play during Q3 2021 according to Sensor Tower, representing a 21% year-on-year increase over the previous year. European spending accounted for 13.6% of global mobile app revenues in Q3 2021, exceeding $33.7 billion. By comparison, in Q3 2020 Europe accounted for around 13% of global consumer spending in mobile apps. The majority of spending was driven by... Read more ›
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Instagram is testing a series of creator monetisation tools just ahead of the Christmas season. The Partnerships messaging folder is a new dedicated folder to help creators tracks their sponsored content opportunities and communicate with brands and marketers. Communication with brands will be added to a Partnership Message section, coming through the Brand Collabs Manager on Facebook. Essentially, this means that brands using Facebook to schedule campaigns can reach out... Read more ›
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Late last week, Snapchat shared its earnings results which showed that the company continues to increase the number of users and revenues. Snapchat daily active users climbed to 306 million during Q3 2021, marking a 23% increase over the same quarter last year. Earlier in 2021, the company had managed to crack the 280 million DAU mark. The increase in users is driven by territories outside of the US. Globally... Read more ›
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Japan topped the rank of per capita spending on mobile games and non-game apps in 2021, according to new data from Sensor Tower. The country saw average spending of around $149, up 18% year-on-year. However, figures exclude China because Google Play isn’t available in the country and this makes it harder to accurately compare results. Japan, South Korea, the United States, Australia, Canada, the United Kingdom, Germany, France, Thailand, and... Read more ›
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Most popular sources
Business Insider
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24% 19 |
Gizmodo
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21% 20 |
Android Authority
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9% 6 |
TechRadar
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6% 4 |
The Verge
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6% 2 |
| View sources » | |
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30.09.2024 17:24
Last update: 17:15 EDT.
News rating updated: 00:10.
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