![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Instagram has launched longer Stories – its new 60-second video format for Stories. This means that videos will no longer be split into shorter 15 second clips to fit on Stories. Instagram said that the addition was still being tested and right now only select users were able to see the feature. Longer Stories posts were a much requested feature by its community. It follows a broader push by Instagram... Read more ›
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Reddit announced that it will be shutting down its TikTok short-video competitor app Dubsmash. Acquired only last year, Reddit plans to incorporate the app’s features into its main app to boost video engagement. The app provides features and tools that users can use to crate videos, add music clips, filters and effects. Dubsmash will continue to be around until February 2022. The company said it noted a sizeable increase in... Read more ›
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Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their media purchases on the social media app. Multi-format delivery is an emerging technology that aims to boost ROI of ad spending by incorporating multiple ad formats rather than one. This... Read more ›
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A quarter of Brits are now using Instant Delivery Apps (IDAs) that have the potential to replace their weekly supermarket shopping trip. According to a survey of 1,000 shoppers in the UK by InMobi, some 19% use IDAs at least 2-3 times a month and 35% said that IDAs were replacing their corner shop trips, which demonstrate a remarkable appetite for such apps. However, consumers still prefer more established brands... Read more ›
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With adoption rates going through the roof, now is the time to run Apple Search Ads if you want to grow your business in the App Store. Our latest survey shows that if you want to reach the top 10 charts in your category, Apple Search Ads is a must have in your media-mix. The adoption rate for Apple Search Ads in 9 popular categories was around 70% in October... Read more ›
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Game spending in mobile Strategy games jumped around 24% to $4.2 billion over the last year, according to new data from Sensor Tower. Lords Mobile from IGG was the highest grossing Strategy genre game during the period, generating some $330 million. It was followed by Clash of Clans from Supercell and State of Survival produced by FunPlus. The game genre saw installs jump to 145 million over the last 12... Read more ›
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Mobile advertising and app monetisation company Tapjoy just launched Tapjoy Shopping – a dedicated in-app marketplace where consumers can shop from hundreds of brands and earn rewards when using their shopping apps to make a purchase. Tapjoy Shoping brings rewarded in-app shopping to a dedicated platform that makes it easier for retailers to be discovered. The Shopping expansion is based on Tapjoy’s Offerwall, which launched 15 years ago as a... Read more ›
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Consumers are slowly moving away from traditional payment methods and increasingly rely on banking apps to deal with their finances. According to data from App Annie cryptocurrency app and buy now, pay later apps are also gaining in popularity. Neobank app downloads exceeded 264 million from Q4 2020 to Q3 2021. Brazil and LATAM saw some of the highest demand for downloads with Brazil seeing the lion share of downloads... Read more ›
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Global installs of eCommerce apps grew 10% in 2021 compared to 2020, and sessions were up 12% year-on-year spelling good news for developers and retailers this holiday season. That’s according to new data released by mobile marketing analytics platform Adjust. The latest eCommerce app report found that installs rose highest in the EMEA region (15%), followed by LATAM (11%) and APAC (9%). App downloads are, no doubt, rising due to... Read more ›
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HUAWEI Student Developers (HSD) is a global program for college and university students enthusiastic about pioneering technologies. Fuelled by Huawei’s passion for empowering the next generation of developers, undergraduate and postgraduate students are encouraged to apply. HSD offers students an opportunity to expand their scope of knowledge in a dynamic peer-to-peer learning environment through enriching training courses and activities. Launching initially in 2019, HSD made its UK debut on 13th... Read more ›
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Nearly all consumers (97%) are now using their mobile devices more often to shop online compared to a year ago. That’s according to new research from Rightpoint based on a survey of over 830 US adults. Convenience was the main reason for our increased reliance on mobile devices with 76% finding shopping apps more convenient than websites. Around 44% of consumers browse brand or retail websites or retail apps (38%)... Read more ›
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Among the top-grossing 100 mobile games, 90% use seasonal events, according to new data by GameRefinery. The holiday season is a busy time for app marketers, which is why 40% of the top 100 iOS games in the US were also collaborating with brands on partnership events. In the US, popular seasonal events are based around public holidays such as Christmas, NewYear, Halloween and Thanksgiving, but region-specific events are being... Read more ›
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More consumers than ever before are using apps to make purchases online and those behaviours are not about to change as the holiday season begins. Some 48% of respondents in a survey of 9,000 by mobile app experience experts Airship in the U.S., U.K., France, Germany, Australia, Singapore and India said they expected to shop online during the holidays. And nearly the equivalent of 47% will be using their smartphones... Read more ›
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On 13th November 2021, Huawei Student Developers proudly hosted its HSD UK Launch event, taking place at the etc. venues, Chancery Lane in Central London. The HSD UK Launch aimed to promote the Huawei Student Developers programme to all college and university students from undergraduate and graduate programmes. HSD has already collaborated with 12 leading universities in the UK, including Imperial College London, University College London and the University of... Read more ›
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TikTok skyrocketed to phenomenal levels of adoption in 2020 as pandemic lockdowns kept mobile users looking for ways to entertain themselves at home. Back then 400 apps that cater to TikTok debuted on the App Store and Google Play. This number has now risen to 900 apps, according to Sensor Tower, highlighting the phenomenal success TikTok has experienced and the hunger of users looking for more content surrounding it. To... Read more ›
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We are delighted to reveal the 2021 shortlisted finalists for the App Growth Awards, now in its fifth year of celebrating success in the global app industry. 🍾Our international panel of 19 expert judges whittled down over 280 submissions. The vast array of entries from a myriad of companies highlights the growing size of an increasingly sophisticated app growth ecosystem.All the shortlisted finalists will be celebrated and the winners announced... Read more ›
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A whopping 83% of consumers would like to tap to use mobile payments if offered the option, citing both greater convenience (76%) and speed (73%) as reasons. That’s according to a new data report from NMI based on a survey of over 1,000 consumers and 300 merchants in the UK and US. Interestingly, the data also found that many small businesses in the US still do not offer contactless payments.... Read more ›
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Livestream shopping is becoming an increasingly more important focus for many social media companies such as Instagram and Pinterest. Now YouTube is joining them by launching a range of shopping live-streams for the holiday season. The events are aimed at viewers looking to interact with influencers and celebrities in real-time for in-app shopping. YouTube said it plans to roll out live shopping as a way to bring an in-store experience... Read more ›
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Instagram Reels outperform TikTok when it comes to reach and impressions. That’s according to a test by Creatopy which ran the same 15-second ad on both apps to see which one would perform better across a range of variables including creative and audience engagement. The two ads ran between September and October both featuring a 15-second product presentation video using the same ad copy. The daily budget for both was... Read more ›
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Facebook is working hard to change its negative image by bolstering its privacy regulation. In light of recent changes, the social network removed several ad targeting options. “We want to better match people’s evolving expectations of how advertisers may reach them on our platform and address feedback from civil rights experts, policymakers and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available. Today,... Read more ›
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Gizmodo
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23% 22 |
Business Insider
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22% 19 |
Android Authority
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11% 9 |
TechRadar
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7% 5 |
The Verge
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6% 3 |
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30.09.2024 15:22
Last update: 15:15 EDT.
News rating updated: 22:11.
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