![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Snap has officially launched its first content accelerator program to support smaller content companies and creatives that may otherwise lack the resources or access. 523 is now open for applications until February 1st 2022. Eligible participants must be minority-owned at a stake of 51% and must have gross revenues of less than $5 million over the last 12 months, fewer than 20 full-time employees and agree to comply with Snap’s... Read more ›
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Pinterest just announced that it has acquired video creation and editing app Vochi with which it hopes to extend its tools for creators. As video is becoming an increasingly powerful tool, a growing number of creators have been looking to add relevant content to their Pinterest boards. “Our vision is to create a place where Pinners can go from inspiration to realization, and having more creator tools can help us... Read more ›
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TikTok has rolled out a new app that caters specifically to its community of sellers and brands. TikTok Seller is currently only available in Indonesia has been specifically designed for merchants and brands to manage their inventory and orders and track insights into products and campaigns. Sellers are also able to access educational content on marketing and selling practices on the app. It is part of the company’s Shopping pilot... Read more ›
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Meta Messenger is adding some new features this holiday season in an effort to more easily connect to friends and family on Messenger, but also Instagram. Messenger now added Group Effects to make AR calling more fun. Some of the new effects include a royal crown called King Bach that flips to a different design when a user nods their head. The company also added a new chat theme and... Read more ›
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Mobile game Brawl Stars saw a massive spike in downloads due to its sponsorship of MrBeast’s viral video recreating Netflix’s Squid Games show, according to Game Refinery and Sensor Tower. Downloads jumped 4.5x week-on-week in the US. It was YouTuber MrBeast who took the opportunity on the back of the successful Netflix show and capitalised on it with a real-life version of the series (minus any bloodshed). 456 players took... Read more ›
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TikTok just shared a set of tips and tricks to maximise ad conversions on the app. The popular video app analyzed some of the highest converting campaigns to give advertisers and developers a glimpse of what works. High resolution and full-screen videos resulted in significantly higher conversions (+312% and +91%) while a clear CTA and content of 21 to 34 seconds in length also performed better. For eCommerce retailers, TikTok... Read more ›
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Yubo the social platform for Gen Z has made it even easier for users to socialise and make new contacts based on their interests by revamping its in-app on boarding interface and tag features. Users will be able to add tags to their profiles to create accounts which highlight the latest topics they’re interested in chatting about. By sharing their love for food, TV, music and gaming they can reach... Read more ›
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Back in December 2017 we at the App Promotion Summit decided to launch the App Growth Awards to recognize companies and individuals that move the app industry forward and fuel app marketing, advertising and monetization with innovation and smart, bold ideas to solve the industry problems. Last night, on December 2nd we had the honor of hosting the fifth App Growth Awards ceremony to award teams and app industry professionals... Read more ›
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Reddit has launched a series of new features to boost user engagement across its app. It added voting and comment count animations for feeds and posts that can be shared in real-time. Newly added typing indicators will now display when 2+ users are commenting on a post. Commentors will be displayed as anonymised avatars. Similarly, reading redditors will be grouped as anonymous avatars. If a new comment is being submitted,... Read more ›
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TikTok has expanded its monetization tools for creators by adding video tips and virtual gifts. While live tipping and digital gifts have been available for livestream creators since 2020, the expansion adds the feature to regular TikTok videos as well. To receive payments creators must be eligible for the Creator Next program which means they need at least 1,000 followers and 1,000 video views over the past 30 days. TikTok... Read more ›
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Hypercasual games was the top-performing mobile app gaming genre according to the latest report by data analytics provider App Annie. The report shows that mobile gaming is predicted to surpass $120 billion in consumer spending by the end of 2021 and in Q3 alone, consumers downloaded a whopping 14.3 billion new games from the App Store and Google Play. Of those, 3.6 billion were hypercasual games. But which are the... Read more ›
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Adverty, the in-game platform for advertisers and game developers, announced a partnership with Livewire, the gametech group to expand into key markets worldwide. The collaboration means that Adverty’s in-game ad inventory will soon be available locally in the APAC region. “We are on a mission to ensure that every brand and every agency in every corner of the world can access our market-leading in-game ad inventory,” said Tobias Knutsson, CEO... Read more ›
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Algerian start-up Yassir just raised $30 million in a Series A funding round led by angle investors including WndrCo, DN Capital, Kismet Capital, Spike Ventures, Quiet Capital, Endeavor Catalyst, FJ Labs, VentureSouq, among others. Founded in 2016 by Noureddine Tayebi and Mahdi Yettou, the app covers a wide variety of delivery and ride-hailing service from private taxis to parcel delivery and on-demand delivery of groceries. Yassir is currently active in... Read more ›
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Meta just published a new report that helps consumer-packaged-goods (CPG) marketers and advertisers to hone in on their specific audiences. Should they pursue demographics or interests when targeting customers. The analysis, based on 50 CPG campaigns in EMEA, found that no single approach works best. The analysis found hat when reach was restricted by interest area, demographics did all the heavy lifting and delivered double the reach (+99%) over interest... Read more ›
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Full-screen video ads that are 37 seconds long in combination with video end cards are the top-performing ad creative to reach hyper-casual gamers, according to research by Liftoff and Vungle. According to the analysis of 3.7 billion ad impressions and installs published today, long-form ads grabbed the attention of role-playing game audiences. The ideal length of ads was 46 seconds while looping video end cards drove the best performance for... Read more ›
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AudioMob has just partnered with Amazon Web Services (AWS) to launch a series of new in-game audio ads to its demand side platform for mobile game developers. The partnership follows AudioMob’s Series A funding round in which it raised $14 million to bolster its product offering. In-game audio ads are a lot less intrusive than other formats because they don’t tend to interrupt mobile game play. AudioMob delivers in-game audio... Read more ›
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TikTok has added a business registration option for brand to list their business categories on their profile. The addition is in line with the company’s aims to boost its eCommerce tools across the app. Only select business profiles will be able to access the feature for now which is not so much a verification badge but more so an added reassurance for users that they are dealing with a verified... Read more ›
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As the holiday season is fast approaching shopping apps are getting ready for a record number of orders. Now app analytics experts App Annie released data on the top shopping apps during Black Friday. In the UK, the top shopping apps by download in the lead-up to Black Friday on iOS and Google Play were Tesco Clubcard and Groceries, followed by Amazon in third place and JD Sports in fourth.... Read more ›
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PUBG Mobile from Tencent reached over $7 billion in global lifetime player spending from the App Store and Google Play, according to Sensor Tower data. In 2021 alone, the game (including its Chinese version) accumulated $2.6 billion in revenues and ranked second behind Honor of Kings and Genshin Impact. PUBG Mobile hit a record $771 million in Q3 2021, generating some $8.1 million a day in 2021. The game generated... Read more ›
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TikTok recently launched a new report that highlights the app’s safety for kids and teens. It also highlights which measures advertisers should be taking to protect children. The report comes in light of Instagram and Facebook being heavily criticised for the potential mental health damage they may be causing kids. The TikTok report by Praesidio is based on a survey of over 10,000 teens, parents and teachers across 10 countries... Read more ›
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Most popular sources
Gizmodo
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23% 22 |
Business Insider
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23% 18 |
Android Authority
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9% 9 |
TechRadar
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7% 5 |
The Verge
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6% 2 |
| View sources » | |
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30.09.2024 14:13
Last update: 14:06 EDT.
News rating updated: 21:00.
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