![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Retail apps have become some of the fastest growing apps in Europe in 2021 following on from a year of shopping at home in 2020. According to figures from Sensor Tower, app installs of shopping apps grew to 572 million in 2021, up 3% year-on-year. AliExpress and Wish were the top downloaded retail apps. User adoption jumped 15% during 2021 with European retail app installs set to continue an upward... Read more ›
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YouTube expanded its Shorts Fund to make it easier for more creators to get paid from their highly viewed video clips. The company also added new Shorts analytics tools as part of the YouTube Studio. Shorts generate some 15 billion global daily views demonstrating the global hunger for short-form content following the success of TikTok. However, an advantage for YouTube is that its revenue sharing system is more refined. The... Read more ›
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In 2021, eight mobile app games generated over $1 billion each in revenues from the App Store and Google Play. According to Sensor Tower, these include PUBG Mobile and Honor of Kings from Tencent and Genshin Impact from miHoYo. PUBG Mobile ranks first and Honor of Kings second for revenues globally this year generating $2.6 billion each in 2021, up 9 and 15%, respectively. Genshin Impact increased its revenues to... Read more ›
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Meta announced a suite of new moderation tools to help creators use the platform more effectively. The updates are part of the social network’s ongoing effort to make it easier to moderate comments and live chats. Creators will be able to block users and hide unwanted comments on each comment in a post. At the same time, they are able to view all their hidden comment in a single dashboard... Read more ›
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PUBG New State from Krafton was the most downloaded game in November 2021, according to the latest data from SensorTower. The game was installed 32 million times with India dominating the downloads at almost 30%, followed by the US (12%). Overall, the mobile gaming market saw downloads of 4.4 billion on both the App Store and Google Play, which is level with downloads from 2020. Garena Free Fire ranked as... Read more ›
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Snapchat said it paid out more than $250 million through its Spotlight creator funding program this year. Spotlight launched in 2020 to do away with the barriers to content creation and foster more entertaining content for the community of Snapchatters. The Cartoon 3D Style Lenses which uses machine learning to turn people into a 3D-animated cartoon attracted a whopping 2.8 billion impressions. The funding of $250 million was distributed to... Read more ›
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Instagram has reportedly reached two billion monthly active users, according to internal conversations leaked to CNBC. The photo sharing app has not made its user figures public since June 2018, when it announced Instagram hit one billion active users. According to the report, the lack of updates may be due to Meta trying to avoid accusations of having a social media monopoly. Instagram quarterly monthly active users (mm) Like most... Read more ›
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The global gaming industry is evolving regardless of the medium and device. From consoles, PCs, tablets, smartphones and now to the metaverse, the gaming industry is thriving at a dramatic pace. The pandemic evidently added an extra spark to the growing gaming industry. Where the world was confined to their homes, many among us became game players. People eventually started exploring various mediums of socializing and gaming to find leisure... Read more ›
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The global mobile game market is estimated to have reached $7.1 billion in player spending in November 2021, a rise of 7% over November the previous year. So which games were the most popular ones? PUBG from Tencent was the highest grossing mobile game in November 2021, according to the latest data from SensorTower. The game saw player spending rocket to $254 million a rise of 46% from the previous... Read more ›
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Qonversion, the subscription data platform for mobile apps, just raised $2 million in a seed funding round led by Visionaries Club and Flashpoint Venture Capital with participation from S16VC, Blinkist founder Holger Seim, and Braavo founder Sergei Kovalenko. Qonversion plans to use the funding to set up headquarters in London and expand its engineering and commercial teams to boost growth across the US, Europe and APAC. With 75% of mobile... Read more ›
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2021 was a record-breaking year for app with total consumer spending across the App Store and Google Play hitting 25% in growth compared to 2020. Spending hit $135 billion with downloads growing 8% to 140 billion, according to the end of year report from app analytics firm App Annie. Video editing and sharing apps saw the highest growth in 2021 with CapCut, MX TakaTak and Moj attracting some of the... Read more ›
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Instagram has officially launched video replies to comments in Reels. This means that when a user replies to a comment on a post in a Reel, they can also tap on the blue Reels button to create a video reply. The video replies are marked as stickers that can be sent to the comments. It’s a much more engaging way to interact with videos, somewhat resembling video calling or voice... Read more ›
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Recognizing the platform’s successful growth over the last 12 months, HUAWEI Ads secured a win at this year’s App Growth Awards. HUAWEI Ads has secured a win at this year’s App Growth Awards ceremony, celebrating its efforts in performance-driven user-acquisition (UA) solutions throughout 2021. Held in Berlin as part of the App Promotion Summit, the App Growth Awards recognise app industry innovation, drawing hundreds of submissions from around the world.... Read more ›
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With IDFA traffic continuing to be above 50% of iOS inventory, app retargeting remains a strategic marketing channel for advertisers looking to increase their revenue (source). However, uncertainty within the ad tech industry has caused mobile marketers to be hesitant when starting retargeting campaigns. Incrementality testing provides a scientific approach to measuring the performance of mobile campaigns. Rooted in econometrics, it evaluates the impact of marketing campaigns by differentiating organic... Read more ›
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A scientific way to measure revenue caused by advertising spend. With IDFA traffic continuing to be above 50% of iOS inventory, app retargeting remains a strategic marketing channel for advertisers looking to increase their revenue (source). However, uncertainty within the ad tech industry has caused mobile marketers to be hesitant when starting retargeting campaigns. Incrementality testing provides a scientific approach to measuring the performance of mobile campaigns. Rooted in econometrics,... Read more ›
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Facebook recently launched a professional mode for US profiles that allows eligible creators to boost monetisation opportunities and grow their audiences. The Reels Play bonus programme is the first monetisation feature available in professional mode that lets creators earn up to $35,000 per month based on views of reels. Initially, the programme will be invite-only. Facebook is also adding a new video composer tool to help creators select multiple clips... Read more ›
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Mobile engagement platform MoEngage just raised $30 million in a series D funding round led by Steadview Capital. The latest round brings the total raised to $102 million and comes just six months after the company raised $32 million in a Series C1. Over the past 12 months the company also added 350 new clients include Domino’s Pizza, IHH Healthcare and The Body Shop. It launched offices in Boston, London,... Read more ›
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Consumer spending on in-app purchases and subscriptions is predicted to reach $133 billion this year, a near 20% increase over 2020s $111.1 billion. App Store spending worldwide reached $85.1 billion, up around 18% from 2020 while users were spending 23.5% more in Google Play to $47.9 billion. TikTok saw revenues skyrocket to over $3 billion in lifetime revenues, jumping 67% in 2021 compared to the previous year. Sensor Tower forecasts... Read more ›
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Around 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts. Based on the answers from 9,000 consumers based in the UK, France, the US, Australia, Singapore and India, the survey found that respondents are using mobile apps more or about the same since the start of the... Read more ›
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Mobile games are among the favourite activities when using smartphones among Generation X with 70% playing games to unwind. That’s according to a new report on the Modern Mobile Gamer 2021: Gen X Edition from mobile experts Tapjoy. The report found that although Gen X started using mobile devices later than their younger counterparts, they are just as active on them with 66% spending more time on mobile devices last... Read more ›
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Most popular sources
Business Insider
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25% 14 |
Gizmodo
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16% 14 |
Android Authority
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12% 11 |
TechRadar
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5% 4 |
MacRumors
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5% |
| View sources » | |
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30.09.2024 13:26
Last update: 13:21 EDT.
News rating updated: 20:21.
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