As over 2 million Ukrainians have fled to neighbouring states in light of the ongoing attacks from Russia, downloads of top translation apps jumped 71% month-on-month. Over the last nine days of March, the leading 10 translation apps from Ukraine’s App Store and Google Play saw a total 198k installs, according to new data released by Sensor Tower. Google Translate dominated with 58k installs, followed by Translate All and Camera... Read more ›
59
Instagram has added a feature that lets users manage their live broadcasts. The livestream moderator feature will allow users to assign a moderator during a livestream. Moderators are able to report on comments, remove viewers and turn off comments for specific viewers or remove the option for select viewers. The option will make it easier to control inappropriate behaviour during livestreams following some reported instances of harassment during live sessions.... Read more ›
0
Streaming video on mobile apps really kicked off in 2020 and apps such as Disney+ recently even surpassed the $2 billion consumer spending mark. Netflix and YouTube regularly featured in the top 10 most downloaded entertainment apps. However, until now, most of the big players have insisted on ad-free, subscription-based content access. That’s about to change as ad-supported video emerges as a new trend in video streaming. Disney is already... Read more ›
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Half of mobile gamers now say they prefer ad-supported games over pay-to-play or in-app purchases only games. Interest in ad-supported games has grown steadily since 2017, up 138% in 2021, according to the latest Modern Mobile Gamer® report from Tapjoy. Mobile gamers play an average of 10+ hours of games per week and 57% admit to playing more games on smartphones than they did five years ago. Parents (58%), Gen... Read more ›
1
Brands are slowly shifting their budgets to campaigns involving creators with 66% of them saying they spent more on creator-based marketing practices in 2021 than before. That’s according to new research from CreatorIQ which found that 52% of brands have grown their creator marketing support. Instagram and its Stories format are still the most popular social creator platform. Some 96% of brands and 88% of influencers said they were now... Read more ›
0
Twitter just launched a new Creator Dashboard that helps creators track how much money they’re making using the microblogging site’s monetisation tools. The new dashboard provides an overview of the various income streams in-app. Data on Ticketed Spaces and Super Follows is also included. Twitter said that the dashboard “is designed to help creators further understand how they make money on Twitter and how much they are earning from monetization... Read more ›
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Twitter just launched a new report that highlights emerging topics and trends across the app which could benefit brands and marketers reach engaged audiences on the micro-blogging app. The main takeaways for marketers are three major trends one of which is the great restoration that focuses on people stepping away from conversation purely about the pandemic. But the trend also shows that users are looking for brands to engage more... Read more ›
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Instagram seems to be having a bit of a clear-out this month. Following the announcement that it was to pull its IGTV standalone video app, the company just deleted its Hyperlapse and Boomerang apps this week. Both have been around for seven to eight years. Based on data from Apptopia, it seems Boomerang had amassed a sizeable audience of 301 million global downloads, compared to just 23 million of Hyperlapse.... Read more ›
0
A banking trojan that stole users’ passwords and data was recently discovered on Google Play by Cleafy, the online fraud management and prevention solution. The company’s latest report found that the so-called TeaBot banking trojan (or Anatsa and Toddler) is targeting European banks to steal two-factor authentication codes via text. The malware has further evolved to target users in the US, Hong Kong and Russia. Previously the trojan was being... Read more ›
0
Pinterest has been hugely successful for brand and advertisers looking to reach highly engaged Pinners searching for visual cues for their next purchase. Now a new study from Creatopy tested whether video ads on the platform had a higher reach than static ads. The company also proposed that static ads would bring more quality traffic. To test its theory the group ran two campaigns at a budget of $2,000 over... Read more ›
1
At this year’s MWC conference in Barcelona, Huawei continued to strengthen its support for developers with the debut of several new developments, including PC versions of HUAWEI Mobile Cloud, AI Search, AppGallery, HUAWEI Assistant·TODAY, and Petal Search enhanced for AR Glasses. Focusing on its mission to help developers achieve business success, Huawei demonstrated how these innovative capabilities synergise with Huawei hardware to bring consumers a richer digital experience across devices.... Read more ›
0
Social and mobile commerce took off in 2020 when pandemic lockdowns led to a growing number of people using their smartphones to browse and shop. But the trend has continued and 76% of social media users say they are influenced by these platform when it comes to their purchases. According to research from Bazaarvoice which surveyed 14,000 global consumers on their social shopping preferences, 65% of shoppers use social media... Read more ›
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Are you coming to the best AND the biggest app growth event in the UK? App Promotion Summit returns to London on Thursday 24th March and we’d love to see YOU at the Marriott Hotel Grosvenor Square in Mayfair. 🚀 Want to make some new app marketing friends? You’ll be able to network with 1,000+ attendees on our online networking platform. 🚀 App marketers from companies like Revolut, Hopper, Sky,... Read more ›
0
Ad removal is the most popular monetisation technique used by casual and other mobile game types. Casual titles accounted for 90% of games using ad removal, according to new data from Sensor Tower. Season Passes have become a much more popular monetisation tool popularised by games such as Fortnite and now half of top grossing games in 2021 use the method. Season or battle passes can be purchased by games... Read more ›
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YouTube said it is expanding warnings over potentially offensive comments to alert users in case of responses that may be deemed offensive. Content alerts have previously been available to mobile users but are now being extended to desktop. The alert lets posting users reconsider if they want to post a comment that could be deemed offensive by others. They can also view the YouTube Community Guidelines to verify they’re not... Read more ›
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App marketing platform AppLovin has acquired connected TV software firm Wurl in a transaction valued at $430 million. The move is in line with AppLovin’s plans to solidify its market position within the growing CTV space. In 2021, US advertisers spent an estimated $14.4 billion on CTV, 60% more compared to 2020. Spending is predicted to double by 2025. “The acquisition of Wurl will further our commitment to building and... Read more ›
0
Following the announcement to take down IGTV, Instagram just announced the addition of automated captions for Instagram feed videos. The functionality can be toggled on and off by users. If on, auto captions will be added to Instagram feed posts adding another option to reach a growing audience on the app. Instagram said it added the feature to make the app more accessible to the deaf and hard-of-hearing communities. As... Read more ›
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Consumers dramatically increased the number of texts and calls they made and received last year, according to new research from CSG. The findings also show that retailers are increasingly using mobile channels to communicate with customers. Total calls on mobile devices jumped by 290% in 2021 while overall messaging volume quadrupled year on year to 304%. Some of what’s driving this trend are customer service interactions (accounting for 50% of... Read more ›
3
Buy now, pay later provider Klarna saw its revenues, usage and gross merchandise volume all increase in 2021, but losses more than quadrupled in the same period. Klarna generated $1.42 billion revenue in 2021, a 32 percent year-on-year increase. A majority of Klarna’s income comes from interchange, processing and merchant fees. As Klarna has expanded its BNPL offering, its losses have increased. It reported a net loss of $730 million... Read more ›
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All too aware that longer video holds more potential for monetisation, TikTok just confirmed that users will soon be able to upload videos that are 10 minutes in length. That’s still considerably shorter than competitors YouTube and co are offering it, but at the same time it’s unlikely to annoy fans of the short-form video. TikTok confirmed availability of the option to TechCrunch: “We’re always thinking about new ways to... Read more ›
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Most popular sources
Business Insider
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27% 10 |
Gizmodo
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14% 6 |
Wired
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11% 7 |
Tom's Hardware
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5% 3 |
Slashdot
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5% 2 |
| View sources » | |
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21.01.2026 11:41
Last update: 11:36 EDT.
News rating updated: 18:31.
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