When Apple first announced its ATT framework, everyone in the adtech industry started searching for ways to adapt to the new reality. Two years on and the changes haven’t been nearly as dramatic as expected for app marketers, but change is being felt all the same. It is essential for app publishers to find new ways to market their products and keep their audiences active. Cross-promotion has become an essential... Read more ›
0
Twitch, the Amazon-owned video streaming platform for gamers, just launched an ad revenue model for creators. The service will be available to select creators initially, guaranteeing them a pre-set payout for streaming a certain number of hours and running ads. Available through its Ads Manager, the feature helps creators earn a predictable monthly income by including ads in streams. Creators can set their ad schedules from the dashboard. “No more... Read more ›
0
Reddit has just launched a major revamp to its mobile app in two years. The company recently expanded the app to add a Discover Tab which provides personalized recommendations to its community, alongside a simplified profile menu. With over 100k active communities on Reddit, the company said many users were looking for a better and easier solution to exploring their interests. The Discover Tab is right next to the home... Read more ›
0
TikTok just revealed some of the top user trends marketers can use to target audiences more effectively and engage with users on the popular short-form video platform. The report is available for different regions and discusses five main trends including self-care champions, co-creation, financial services, recipes, and food videos, and gaming. We’ve taken a quick peek at its UK report and here’s what we found. Fashion and accessory verticals are... Read more ›
0
With the growing popularity of social media platforms, more and more retailers and brands have been harnessing these app’s advertising and mCommerce potential to reach new customers. According to new research from Bazaarvoice’s Influenster community, 91% of consumers prefer to shop for beauty products on social media compared to 44% still shopping in-store. 76% said they were ‘very influenced’ to shop via social media, and 73% actively shop the likes... Read more ›
43
Revenues across the top 100 non-game subscription apps jumped 41% last year – from $13 billion to $18.3 billion worldwide. That marks a rise of 7 percentage points compared to 2020 when spending climbed 34% from $9.7 billion, finds Sensor Tower. Spending in non-game subscription apps represented around 14% of the $131.6 billion consumers spent on in-app purchases last year, up from 11.7% in 2020. US growth in subscription app... Read more ›
45
Google just launched a new product directed at mobile app developers who want to use AI to identify privacy and compliance issues. Fittingly named Checks, the tool is available free to use for Android and iOS developers big or small. It analyses apps and then shares a report with developers suggesting actionable insights on how to address any found issues. The tool has been developed by Google’s Area 120 team... Read more ›
4
The number of gaming app installs on Android rose 22% last year according to new data released by app experts AppsFlyer. The report finds that gaming app marketers struggled to measure non-organic installs in the wake of Apple’s App Tracking Transparency framework. Adoption of Apple’s SKAdNetwork rose by 5x and gaming apps adopted SKAN faster than non-gaming apps, with 67% of iOS non-organic installs coming from SKAN. Marketers spent $14.5... Read more ›
0
Language learning app EWA just surpassed 51 million downloads and raised $2.7 million in a first funding round led by Day One Ventures, Elysium and angels. The app that focuses on media snippiest such as films, TV and books to teach languages, now has some 3.5 million monthly active users. Launched in 2018, the app now has an annual revenue run rate of $32.4 million. The app which features English,... Read more ›
0
Facebook officially launched Reels to over 150 countries worldwide, following the initial rollout of its creator video platform in the US last year. Instagram users will already be familiar with the feature available on iOS and Android. Reels makes it easier for creators to earn money and use creation tools to make their videos. The Reels Play bonus programme pays up to $35,000 to eligible creators. Other monetisation features include... Read more ›
2
Clash, the platform for short-form video creators and their fans, just announced a new milestone of 3.5 million drops being shared with Creators in three months. Drops are digital tips that empower fans to show their appreciation and support for creators. The can be redeemed by creators in exchange for payment. Some 3,500 creators have been earning drops on the platform with one of them cashing out $1.5k in just... Read more ›
0
It’s not long now until the global tech community descends upon Barcelona for what is one of the most influential technology events in the world. Featuring insightful conversations and announcements from tech giants and global business leaders, MWC 2022 will take place from 28th February to 3rd March, and we couldn’t be more excited! One company that’s looking forward to visiting the famous coastal city is Huawei. Holding court at... Read more ›
0
It’s not long now until the global tech community descends upon Barcelona for what is one of the most influential technology events in the world. Featuring insightful conversations and announcements from tech giants and global business leaders, MWC 2022 will take place from 28th February to 3rd March, and we couldn’t be more excited! One company that’s looking forward to visiting the famous coastal city is Huawei. Holding court at... Read more ›
0
European mobile app users spent more than $780 million on dating and social apps in 2021, a 30% rise year-on-year. That’s according to new figures by Sensor Tower which anticipates that Europeans will spend more than $200 million on in-app purchase in dating and social apps in Q1 2022 alone. This would equate to $1,600 per minute. Although social discovery apps have grown considerably, over 80% of revenues are still... Read more ›
0
TikTok was the highest-earning app in the US last month, generating a net revenue of $64 million on the App Store and Google Play, according to new data released by AppFigures. This may not come as much of a surprise to those who have been following these updates closely. However, it’s still an achievement given the multiple security and privacy issues and bans the short-firm video app has faced over... Read more ›
3
Snapchat is launching a live sharing feature that allows users to share their location in real-time through Snap Map. Live location sharing can be activated for 15 minutes up to 8 hours within a private chat window. Although location sharing has been available since 2017, the new feature lets users pause location tracking without sending a notification to the other user as an added privacy feature. This is meant to... Read more ›
0
Appboxo the startup that allows developers to turn their apps into super apps by building or adding mini apps just raised $7 million in a Series A funding round led by RTP Global. The company, headquartered in Singapore, was founded in 2019 to help app developers build and launch their own mini apps. Its Miniapp SaaS platform can be used to integrate mini apps in mobile wallets for shopping apps,... Read more ›
0
Mobile and digital app expert Tappx revealed a 97% year-on-year revenue growth for 2021. The trajectory reflects the company’s focus on exclusive and direct advertising inventory. Tappx reported major growth in key areas and grew its workforce by 25% securing new talent and acquiring PlayOn Content, the video generation and monetisation platform in September 2021 to expand its growth in the UK, LATAM and Spain. “Our massive growth in 2021... Read more ›
0
In today’s world of app marketing, with privacy changes such as Apple’s App Tracking Transparency framework and an increasing shift towards first-party data, App Store Optimization is now more important than ever before. It is absolutely crucial for brands’ app marketing teams to know exactly what they need to do to make their apps discoverable on the app stores and gain loyal users who won’t abandon their apps after opening... Read more ›
0
In today’s world of app marketing, with privacy changes such as Apple’s App Tracking Transparency framework and an increasing shift towards first-party data, App Store Optimization is now more important than ever before. It is absolutely crucial for brands’ app marketing teams to know exactly what they need to do to make their apps discoverable on the app stores and gain loyal users who won’t abandon their apps after opening... Read more ›
0
Most popular sources
Business Insider
|
23% 15 |
Gizmodo
|
13% 4 |
Wired
|
11% 8 |
Tom's Hardware
|
9% 7 |
The Verge
|
6% 6 |
| View sources » | |
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21.01.2026 13:52
Last update: 13:45 EDT.
News rating updated: 20:40.
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