![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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The pandemic saw a big shift in app usage patterns, arguably driven by continuing lockdowns. The average number of apps used per mobile device rose to almost 50 in 2020, up from 47 in 2019. However, new data from Sensor Tower finds that app usage patterns have recovered to pre-pandemic levels at an average 46.5 apps used per month in the US. What appears to be happening here may be... Read more ›
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In 2021, the hypercasual genre ascended to new heights in terms of downloads, accounting for over 50 percent of total mobile game downloads. The top 1000 games in the genre were downloaded over 15 billion times. There were over 2,700 new Western releases of hypercasual games in 2021, three times more than in 2020, according to data compiled by AppMagic. Image: Twenty most downloaded genres. Data provided by AppMagic For... Read more ›
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TikTok has just partnered with brand advisors Zefr to bolster its brand safety and suitability post-bid measurement tools for in-feed ads on TikTok. The feature produces additional campaign insights for advertisers on brand safety and suitability for their campaigns on the app. In other words, it’s a way to reassure clients that their ads sit next to suitable content. “TikTok is the fastest growing platform in the world, and this... Read more ›
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In 2020, Apple launched special discount codes for developers to boost in-app subscriptions. Now, the App Store operator has rolled out custom offer codes for in-app subscriptions. The feature lets Apple developers create unique discount codes to share with customers for better-value subscriptions to their apps or in-app offers. This will make it significantly easier to reach new and existing subscribers or entice those who recently left to return. Previously,... Read more ›
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Super Early Bird tickets are selling fast for APS London 2022 in March ⏳ We don’t want you to miss out on saving £500+ and we have very limited tickets remaining. We hope you can join us in person on March 24th and online March 29th-31st, along with hundreds of other app marketers, as we teach you how to become a smarter app marketer to grow and scale your app.... Read more ›
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Swiggy the Indian food delivery tech group just raised a whopping $700 million in a Series K funding round bringing its total valuation to a whopping $10.7 billion, surpassing that of rival Zomato. Led by Invesco, the latest round comes just six months after Swiggy secured $1.25 billion to expand its South Asian operations. It was valued at $5.5 billion in July. The latest funding comes on the back of... Read more ›
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TikTok apparently plans to launch an option again that would allow users to check who viewed their profile over the last 30 days. It’s part of a wider transparency campaign by an app that has long been criticised over how it handles user data and privacy. At the same time it could be useful to foster connections between users. The opt-in addition means users would be able to see a... Read more ›
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Welcome to 2022, or 2020 too depending on how things are where you’re at. While I hope you were able to enjoy some end of year downtime, the Intellifluence team has been busy as ever after our Influencer Offers launch. Let’s catch you up on all the details of the state of the company. This article was first published on Intellifluence blog. 20,000 active brands. Technically we’re currently at over... Read more ›
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YouTube is adding a new MediaKit for creators to tap into branded content deals across the video platform’s Studio. Creators will be able to access the MediaKit display via the BrandConnect tab in YouTube Studio. It displays a summary of a channel’s audience and viewer statistics including the number of subscribers, views, and time per clip. MediaKit is a tool that provides managers of a Channel with more in-depth information... Read more ›
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A growing number of people (81%) are concerned about their social privacy, according to research from Go Verizon. The survey finds that reports of data misuse and privacy violations have left social media increasingly weary of the information they submit online. Over half of social media users (53%) said they use unique passwords for each of their social accounts and 69% previously deleted a social media account because of a... Read more ›
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YouTube said it would shut down its Originals in favour of unscripted, creator-led content. Originals has been part of the company’s Premium services to challenge major streaming providers such as Netflix. However, with the decision of departure of Originals lead Susanne Daniels the company has decided to shut down operations. Daniels oversaw the creation of unique programs such as Cobra Kai for Originals which subscribers could access for $9.99 per... Read more ›
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Instagram is currently testing a new Subscription option for creators on the app with a handful of select creators. The option provides a new opportunity for monetisation for users who regularly share custom content and may be seen as an incentive or users posting content to its video platform IG instead of flocking to the competition. A subscriber icon in form of a purple crown is being trialled. This highlights... Read more ›
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Tell us more about your story, how everything started The Influencer Marketing Factory was started by just two co-founders in Miami, Florida. The goal was to start something small and bring something new to the table to grow demand. One of the co-founders was a huge fan of Vine, a video-oriented social media app that was popular circa 2010-2015 that has now since been discontinued. He saw an opportunity with... Read more ›
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The holidays are always a particularly interesting time when it comes to mobile app usage behaviours. Understanding these shifts in habits helps advertisers and mobile marketers to make informed decisions about their campaign setup and spending. In 2021, streaming app usage surged during the holidays right up to the new year with installs for music streaming apps 86% higher than the annual average. Music streaming spiked during the new year... Read more ›
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2020 and 2021 accelerated app growth like never before. Apps were downloaded 230 billion times in 2021, while $170bn (£125bn) was spent. Have you got an app growth game plan for 2022? Join us this March in London and online and discover how to level up your app marketing 🚀 APS London will host challenging conversations covering key app industry issues including iOS15+, evolving user behaviour, rapid growth and more.... Read more ›
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Social commerce is booming with over 82% of responders having previously discovered a product on social media and made a purchase using their mobile phone. A new social commerce report The Influencer Marketing Factory found that a growing number of people prefer online shopping (40%) compared to only shopping in-store (13%). Almost half (47%) use both modes of shopping. However, the percentage of online-only shoppers is significantly higher among younger... Read more ›
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Adverty, the leading in-game advertising platform, announced a partnership with Wolves Interactive, the Istanbul-based mobile game developer to bring its In-Play ad technology to Motorbike-Traffic Racer. The game is notable for over 10 million global downloads since its launch in 2018 and a devoted audience of players. “We are delighted to announce this exciting partnership with Wolves Interactive,” says Thorbjorn Warin, CSO of Adverty. “Racing games are a great fit... Read more ›
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Player spending in action genre mobile games grew almost 70% in the US in 2021 to over $966 million. That’s according to the latest data from SensorTower which also shows that action was the fastest rising genre with Open World Adventures scoring the lead for the top sub-genre at over $418 million in spending. That’s an increase of 3.5x over the previous year and was driven by games including Genshin... Read more ›
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Twitter has released new guidance on how brands and marketers can engage with users of the microblogging website more effectively. The #RealTalk effort is an analysis of 10 years of tweets from and about brands in partnership with Sparker and data scientists from Pulsar Consulting across eight countries. The study looked at how brand experts can achieve campaign success by using tone, topics and the community on Twitter. In 2020... Read more ›
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Mobile is changing the way we shop – even in-store. According to a survey of over 9,000 consumers across the US, UK, France, Germany, Australia, Singapore and India two-thirds of shoppers are now using their mobile devices in-store to research goods or even make purchases. The most common reasons customers cited for using their stores in a store included checking out a retailer’s website, using their app, using loyalty cards... Read more ›
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Most popular sources
Business Insider
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32% 6 |
Android Authority
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13% 12 |
Tom's Hardware
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7% 1 |
Mashable
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6% 2 |
CNET
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4% 10 |
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30.09.2024 11:26
Last update: 11:21 EDT.
News rating updated: 18:21.
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