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615 Alessandro Bogliari, CEO of The Influencer Marketing Factory talks Influencer marketing

Business of Apps
Business of Apps @ Business of Apps 2 place · 01/20/2022 05:52 EDT

Alessandro Bogliari, CEO of The Influencer Marketing Factory talks Influencer marketing

Tell us more about your story, how everything started The Influencer Marketing Factory was started by just two co-founders in Miami, Florida. The goal was to start something small and bring something new to the table to grow demand. One of the co-founders was a huge fan of Vine, a video-oriented social media app that was popular circa 2010-2015 that has now since been discontinued. He saw an opportunity with the newer variation, TikTok being as successful as Vine was. With Instagram’s organic reach capabili

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