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There’s little doubt that user-generated content has taken off in the last few years with 50 million people nowadays considering themselves “content creators” and a market that’s worth $3.6 billion. UGC ads outperform conventional ads on the same topic by 20-50% according to a new infographic shared by ConsumerAcquisition. UGC videos delivered 12x engagement over other advertising types and 66% of brands said they increased budgets for creator campaigns. Almost all brands (96%) are using Instagram Stories.
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President Donald Trump briefly addressed high housing costs and interest rates in his Davos speech but did not get into specifics. Read more ›
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Business of Apps
Most popular sources
Business Insider
|
27% 10 |
Gizmodo
|
14% 6 |
Wired
|
11% 7 |
Tom's Hardware
|
5% 3 |
Slashdot
|
5% 2 |
| View sources » | |
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21.01.2026 11:44
Last update: 11:36 EDT.
News rating updated: 18:31.
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