![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Uber generated more revenue from food delivery than from its ride hailing platform in 2021, with Uber Eats responsible for 45 percent of the company’s total revenues. The pandemic elevated Uber Eats to a new level of importance, as mobility revenue declined 68 percent in the second quarter of 2020. Uber mobility vs delivery revenue While Uber has added more riders each quarter since summer 2020, mobility revenue has not... Read more ›
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Nextdoor, the neighbourhood social network has made a few changes to its app to simplify how users communicate. The move aligns with the app’s new strategic direction for an “active valued community” which aims to join neighbourhood communities through motivating them to connect with people locally. While Nextdoor originally launched for users to giveaway freebies or explore their community, it quickly developed into a platform where neighbours reported crime. The... Read more ›
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Wellness app FitOn just raised $40 million in a Series C funding round led by Delta-v Capital. At the same time, FitOn acquired corporate wellness platform Peerfit for an undisclosed sum aftering hitting 10 million users in 2021. Throughout the pandemic FitOn saw a significant growth in workouts and app installs. Workouts with friends rose three times. The company aims to get 100 million members to work out each week... Read more ›
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App Annie has changed its name to data.ai to focus on “unified data AI”. With the name change, the company aims to solidify its vision to drive digital performance through consumer and market data insights powered by AI technology. Research by PwC shows that 60% of executives cite digital transformation as a top driver of growth in 2022. At the same time, the digital ecosystem remains fragmented, relying too heavily... Read more ›
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Instagram launched a new feature for users to engage with Stories – one of its most successful formats for brands and advertisers. Users can now like a Story in their feed without each like opening into a conversation. The heart icon sits at the bottom of a Story and once tapped sends the like. Likes will remain hidden and only visible to creators of a page from their insights pane.... Read more ›
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The mobile gaming market generated a combined $7.4 billion from player spending across both app stores in January 2022, which represents a slight dip of 7% compared to 2021. PUBG Mobile by Tencent was the top-grossing mobile game globally in the first month of 2022, finds new data from Sensor Tower. The game generated approximately $237 million in player spending with 64% of its revenue coming from China, followed by... Read more ›
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Tinder continues to lead the app charts in terms of market share in the US in 2021. According to new data from Sensor Tower, the popular dating app reaches 72% of monthly active users among the most popular dating apps. Bumble’s MAUs are about 13% of Tinder’s while Hinge has just 3%. However, both of its competitors continue to attract new users. In January 2022, Hinge MAUs reached four times... Read more ›
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Twitter added six million more users during Q4 2021 and increased revenues by 22%, according to the latest earnings report. This means the social app now has a total 217 million daily active users. The majority of new users have come from outside of the US, with just 1 million US users being added in the last quarter. Twitter’s US usage growth has remained flat since 2020 when it reached... Read more ›
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Today we’re living in the moment when mobile advertising is going through a radical shift. Powered by the user controls from Apple and Google and empowered by privacy regulations, people become more selective about what brands to allow to track their personal information. No doubt – it has a significant impact on mobile ad campaigns targeting precision. On February 24th join the Business of Apps webinar to hear from one... Read more ›
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Publishers have been able to boost their effective CPM by up to 101% using LiveRamp’s Authenticated Traffic Solution (ATS) and PubMatic’s Identity Hub. The companies recently partnered to launch an option for publishers to connect authenticated inventory with ad demand to boost oil rates in cookie-free environments. “Authenticated inventory simply performs better and is a huge incentive when we’re having conversations with our top advertisers. In leveraging ATS with PubMatic’s... Read more ›
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Branch, the cross-platform mobile attribution expert, just scored $300 million in funding, bringing the company’s total valuation to $4 billion. Branch has more than 500 employees across 16 global offices and works with some 100k mobile brands since it was first launched in 2014. “We spend more than a third of our waking hours on our phones, with over 90% of that time spent in apps,” said Alex Austin, CEO... Read more ›
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Google has launched a live sharing video feature for its Google Duo service, copying Apple’s SharePlay functionality. However, the feature is only available across select Google and Samsung apps for now. As part of its Galaxy Unpacked event the company announced other updates for its apps including Duo and YouTube. Duo is a way to connect with friends and family more easily and brainstorm and share ideas through Jamboard, Samsung... Read more ›
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Where can you go to let loose and have some fun as well as learn at the same time? Join us at APS London next month to learn growth marketing strategies and tactics directly from the UK’s top app growth experts. Make authentic connections that will help your career and most importantly, have a great time. Here are the top reasons you should be there: Meet app marketers from brands... Read more ›
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AdInMo, the in-game brand ad platform, just partnered with contextual intelligence provider NumberEight to boost privacy-first personalization for in-game advertising. InGamePlay brand ads by AdInMo make for an immersive brand experience that integrate ads seamlessly into gameplay without interrupting the gaming experience for the player. The company focuses on click-free ads for more authentic engagement. Its targeting is based on player data. But the partnership with NumberEight means that additional... Read more ›
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In time for Safer Internet Day, Instagram launched a range of new tools that allow users to keep their accounts safe and gain more control over their activities. The company began testing ‘Your Activity’ last year. Now the feature. Can be accessed from the menu in a user’s profile. Your Activity provides added control over content and interactions. Users can bulk delete posts or comments and likes and will be... Read more ›
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Mobile games that are animal-insect-themed grew revenues from player spending by approximately 10x during 2021 to $27 million, according to new data from Sensor Tower. While it’s not entirely clear what’s driving the 904% rise in revenue, it seems that money/treasure-themed mobile games are all the rage, bringing in $4.4 billion in the US alone last year. The Ants: Underground Kingdom accounted for almost 90% of player spending in animal-insect... Read more ›
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Dating app Bumble just made its first major acquisition with French dating app Fruitz. Financial details of the transaction were not disclosed. Bumble hopes the addition will boost its popularity with Gen Z audiences. Fruitz uses different types of fruit to assign to relationships making it easier for users to find like-minded individuals. For example, a watermelon stands for friends with benefits, while cherry stands for finding one’s other half... Read more ›
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TikTok was the most downloaded app globally during the first month of 2022, according to new data from app experts AppFigures. Downloads of the popular short-form video app rose to 52 million, taking the lead back from Instagram (45 million). Among the top five were also Facebook, WhatsApp and Telegram. Zoom jumped to 8th place following a pandemic-led explosion in 2020. The top 10 apps secured a combined 310 million... Read more ›
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In 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks on the planet, 5,000 of the world’s biggest apps, and over $20 billion in in-app revenue shows that 29% fewer ad networks appear on at least one... Read more ›
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Some 86 mobile apps recently added “metaverse” to their description or branding on the App Store and Google Play in light of Facebook’s rebrand to Meta. It seems that app developers got excited about the change and, hoping to align their marketing efforts, added the “metaverse” keyword to their description or titles. Sensor Tower also found that 23% of metaverse apps mentioned “crypto”. Other key terms included NFTs (18%), AR... Read more ›
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Most popular sources
Business Insider
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30% 9 |
Android Authority
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13% 11 |
Tom's Hardware
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9% 2 |
CNET
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8% 5 |
Eurogamer.net
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5% 0 |
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30.09.2024 09:31
Last update: 09:26 EDT.
News rating updated: 16:20.
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