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586 Instagram adds Story likes

Business of Apps
Anne Freer @ Business of Apps 3 place · 02/16/2022 05:36 EDT

Instagram adds Story likes

Instagram launched a new feature for users to engage with Stories – one of its most successful formats for brands and advertisers.  Users can now like a Story in their feed without each like opening into a conversation.  The heart icon sits at the bottom of a Story and once tapped sends the like.  Likes will remain hidden and only visible to creators of a page from their insights pane.  The addition is somewhat of a clean-up on Instagram. Creators who get hundreds to thousands of likes on a single Story can

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