![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Revenues across the top 100 non-game subscription apps jumped 41% last year – from $13 billion to $18.3 billion worldwide. That marks a rise of 7 percentage points compared to 2020 when spending climbed 34% from $9.7 billion, finds Sensor Tower. Spending in non-game subscription apps represented around 14% of the $131.6 billion consumers spent on in-app purchases last year, up from 11.7% in 2020. US growth in subscription app... Read more ›
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Google just launched a new product directed at mobile app developers who want to use AI to identify privacy and compliance issues. Fittingly named Checks, the tool is available free to use for Android and iOS developers big or small. It analyses apps and then shares a report with developers suggesting actionable insights on how to address any found issues. The tool has been developed by Google’s Area 120 team... Read more ›
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The number of gaming app installs on Android rose 22% last year according to new data released by app experts AppsFlyer. The report finds that gaming app marketers struggled to measure non-organic installs in the wake of Apple’s App Tracking Transparency framework. Adoption of Apple’s SKAdNetwork rose by 5x and gaming apps adopted SKAN faster than non-gaming apps, with 67% of iOS non-organic installs coming from SKAN. Marketers spent $14.5... Read more ›
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Language learning app EWA just surpassed 51 million downloads and raised $2.7 million in a first funding round led by Day One Ventures, Elysium and angels. The app that focuses on media snippiest such as films, TV and books to teach languages, now has some 3.5 million monthly active users. Launched in 2018, the app now has an annual revenue run rate of $32.4 million. The app which features English,... Read more ›
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Facebook officially launched Reels to over 150 countries worldwide, following the initial rollout of its creator video platform in the US last year. Instagram users will already be familiar with the feature available on iOS and Android. Reels makes it easier for creators to earn money and use creation tools to make their videos. The Reels Play bonus programme pays up to $35,000 to eligible creators. Other monetisation features include... Read more ›
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Clash, the platform for short-form video creators and their fans, just announced a new milestone of 3.5 million drops being shared with Creators in three months. Drops are digital tips that empower fans to show their appreciation and support for creators. The can be redeemed by creators in exchange for payment. Some 3,500 creators have been earning drops on the platform with one of them cashing out $1.5k in just... Read more ›
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It’s not long now until the global tech community descends upon Barcelona for what is one of the most influential technology events in the world. Featuring insightful conversations and announcements from tech giants and global business leaders, MWC 2022 will take place from 28th February to 3rd March, and we couldn’t be more excited! One company that’s looking forward to visiting the famous coastal city is Huawei. Holding court at... Read more ›
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It’s not long now until the global tech community descends upon Barcelona for what is one of the most influential technology events in the world. Featuring insightful conversations and announcements from tech giants and global business leaders, MWC 2022 will take place from 28th February to 3rd March, and we couldn’t be more excited! One company that’s looking forward to visiting the famous coastal city is Huawei. Holding court at... Read more ›
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European mobile app users spent more than $780 million on dating and social apps in 2021, a 30% rise year-on-year. That’s according to new figures by Sensor Tower which anticipates that Europeans will spend more than $200 million on in-app purchase in dating and social apps in Q1 2022 alone. This would equate to $1,600 per minute. Although social discovery apps have grown considerably, over 80% of revenues are still... Read more ›
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TikTok was the highest-earning app in the US last month, generating a net revenue of $64 million on the App Store and Google Play, according to new data released by AppFigures. This may not come as much of a surprise to those who have been following these updates closely. However, it’s still an achievement given the multiple security and privacy issues and bans the short-firm video app has faced over... Read more ›
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Snapchat is launching a live sharing feature that allows users to share their location in real-time through Snap Map. Live location sharing can be activated for 15 minutes up to 8 hours within a private chat window. Although location sharing has been available since 2017, the new feature lets users pause location tracking without sending a notification to the other user as an added privacy feature. This is meant to... Read more ›
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Appboxo the startup that allows developers to turn their apps into super apps by building or adding mini apps just raised $7 million in a Series A funding round led by RTP Global. The company, headquartered in Singapore, was founded in 2019 to help app developers build and launch their own mini apps. Its Miniapp SaaS platform can be used to integrate mini apps in mobile wallets for shopping apps,... Read more ›
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Mobile and digital app expert Tappx revealed a 97% year-on-year revenue growth for 2021. The trajectory reflects the company’s focus on exclusive and direct advertising inventory. Tappx reported major growth in key areas and grew its workforce by 25% securing new talent and acquiring PlayOn Content, the video generation and monetisation platform in September 2021 to expand its growth in the UK, LATAM and Spain. “Our massive growth in 2021... Read more ›
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In today’s world of app marketing, with privacy changes such as Apple’s App Tracking Transparency framework and an increasing shift towards first-party data, App Store Optimization is now more important than ever before. It is absolutely crucial for brands’ app marketing teams to know exactly what they need to do to make their apps discoverable on the app stores and gain loyal users who won’t abandon their apps after opening... Read more ›
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In today’s world of app marketing, with privacy changes such as Apple’s App Tracking Transparency framework and an increasing shift towards first-party data, App Store Optimization is now more important than ever before. It is absolutely crucial for brands’ app marketing teams to know exactly what they need to do to make their apps discoverable on the app stores and gain loyal users who won’t abandon their apps after opening... Read more ›
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Google said it plans to launch its own Privacy Sandbox initiative for Android as a growing number of tech and app companies continue to be scrutinised over user privacy and safety. The company said it plans to develop a more privacy-centre ad solution that prohibit sharing of user data with third parties and works without cross-app identifiers. The feature will make use of Google’s ID to track and measure campaigns.... Read more ›
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![App Promotion Summit London [AGENDA IS LIVE]](https://times42.com/media/8/0/9/3856809_640x200.jpg "App Promotion Summit London [AGENDA IS LIVE]")
We are excited to announce that the first look agenda for App Promotion Summit London 2022 is now live and it’s packed with app growth knowledge bombs 💣 Our in-person conference at Marriott Hotel Grosvenor Square in Mayfair on Thursday 24th March will feature a main stage covering app growth across the funnel plus 3 workshop rooms focusing on App Store Optimization, User Acquisition and App Product & Engagement. Then... Read more ›
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During the US Super Bowl installs of cryptocurrency apps spiked 279% compared to the previous week, according to research from Sensor Tower. The data reveals that crypto app developers spent heavily on advertising during the event. Coinbase, eToro and FTX installs surged on the App Store and Google Play on February 13. Coinbase installs climbed a whopping 309% while eToro and FTX installs jumped 132% and 130%, respectively. The top... Read more ›
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There was love in the air on February 14th – in real life but also virtually. New data from Apptopia shows that dating app downloads in the US generally drop during February before they pick up again in March. That has been the case for the past four years, with the exception of 2020 when downloads continued to drop into March. However, the app experts noted that there’s a 2.2%... Read more ›
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Snapchat just partnered with Ticketmaster to make it easier for users to discover live entertainment apps through the Snapchat app. Integrating the in-app Ticketmaster Mini utility, it matches Snapchatters with events based on their preferences. Users can then swipe left and right to discover events nearby. Set-up is relatively straightforward. Users launch Ticketmaster Mini in Snapchat and answer a brief survey on their preferences. Then they’ll be shown upcoming shows... Read more ›
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Most popular sources
Business Insider
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29% 13 |
Tom's Hardware
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14% 10 |
Android Authority
|
11% 8 |
CNET
|
9% 5 |
Eurogamer.net
|
5% 1 |
| View sources » | |
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30.09.2024 08:21
Last update: 08:16 EDT.
News rating updated: 15:11.
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