Top eCommerce apps continue to see a spike in usage compared to Q1 2020 while many other app categories have noticed a decline in user numbers following the end of lockdowns. An analysis of the top 10 US apps for tracking, grocery, delivery and online shopping by Sensor Tower found that monthly active users among the top package tracking apps climbed 152% in 2022 while grocery delivery apps saw a... Read more ›
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Short-form video app TikTok launched a new Insights platform that provides enhanced audience insights for marketers and brands. Advertisers can set a location and then adjust various filters to hone in on their campaign results and find out which ads performed best across different verticals. These include location, generation, industry, events, and year. If, for example, a retailer wants to find out what the top shopping categories in the US... Read more ›
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Twitter has updated its privacy policy to simplify the legal lingo in a last push before it is being taken over by Elon Musk. The company said that it simplified the wording of its policies so users can understand its terms of service more readily. It also updated the section pointers on its websites for easier navigation and split the content into three categories: data collection, use and sharing. The... Read more ›
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Although US mobile gamer spending climbed above $6 billion throughout 2021, the market declined 10% compared to the previous year. Japan is the second-largest mobile games market with revenues down 18% to $4.2 billion. China followed in third spot at a drop of 1%, while South Korea and Taiwan markets continue to increase in terms of player spending at 3% and 7%, respectively. Overall, the US and Japan lost 3%... Read more ›
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Integral Ad Science, the digital and mobile media quality tool, just partnered with short-form video app TikTok to help brands measure the viewability, invalid traffic and app-level brand safety of their ads more effectively. As part of the collaboration, IAS will make available its IAS Media Quality Solutions to manage ad campaigns on the app. Brand safety is a huge topic for marketers and one that’s of growing importance for... Read more ›
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Tracking and measuring the success of in-app campaigns is notoriously difficult, especially with privacy regulations having ramped up over the last few years. Now TikTok wants to help advertisers quantify just how effective their eCommerce campaigns are by launching a partnership with Foursquare. Advertisers will be able to use Foursquare Attribution to assess campaign performance, specifically how many users go from ad to store. Foursquare Attribution measures the number of... Read more ›
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Yoke Network, an Influencer Marketing network, have published a groundbreaking report on how Influencer Marketing on TikTok can be best utilised to hit CPI and CPA targets at scale. Yoke has built proprietary technology to help user acquisition teams and marketers supercharge their app growth through influencers. Over the past 3 years, Yoke has worked with companies such as Luni, Meitu, and over 100+ more apps and has seen incredible... Read more ›
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TikTok is launching a new Friends tab that will replace Discover at the bottom of the app menu. The goal of the tab is to help people find content from their friends to connect with. It’s a way to hand over the power of selection to its users rather than recommending content based on viewing history or alternative algorithms. If you click on the Friends tab, a banner pops up... Read more ›
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Adverts on Snapchat that feature high contrast and bold colours saw 40% higher swipe rates for entertainment apps and content and 15% higher rates for financial services. That’s according to new research from intelligence platform VidMob in partnership with Snap Inc which analysed the top creative elements for financial, CPG and entertainment ad campaigns on the Snapchat app. “We know that ad creative is a major driver of campaign performance,... Read more ›
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Twitch is one of the top live streaming apps taking a 73% market share in terms of daily active users. That’s according to Q1 2022 data from Sensor Tower which shows that the leading 10 streaming apps saw over $267 million in global consumer spending. Focusing its analysis solely on user-generated livestream apps and excluding those with additional live-streaming features like TikTok and Instagram, it found that the top five... Read more ›
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With mobile ads that match context boosting memorability by almost 30%, it’s no wonder that more advertisers are looking to place their brands next to content that’s relevant to their target audiences. Now TikTok launched TikTok Pulse, a contextual ad solution that lets advertisers place their campaigns next to top content in the For You Feed. With TikTok Pulse brands will have their content placed among the top 4% of... Read more ›
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Robinhood reported revenues of $299 million for the first quarter of 2022, a 42 percent decline on the $522 million it brought in Q1 2021. It is the third quarter of straight decline for the popular stock-trading app. Revenues peaked in Q2 2021, at $565 million, which was a period of heavy retail investment in both stocks and crypto. Robinhood quarterly revenues ($mm) As most of Robinhood’s revenue is earned... Read more ›
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Pinterest just launched a new app to make live-streaming even easier for creators. The Pinterest TV Studio app lets creators stream live on Pinterest using multiple devices to get different camera angles. However, the company hasn’t made a big deal of the app launch, in part because it’s not widely available just yet. To access the app’s tools, creators must enter a barcode provided by Pinterest. While competitors such as... Read more ›
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Learning company Pearson just acquired online language learning app Mondly to boost its position in the space. Mondly now has 100 million users and offers some 41 languages to learn. It bundles up game-like experiences to make learning easier and uses virtual reality, chatbots and speech recognition to help learners pronounce words correctly.  For Pearson, the move marks another step in the company’s digital strategy following an 18% rise in... Read more ›
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Meta just rolled out new tools for businesses and brands to reach out to customers and identify quality leads. As part of National Small Business Week, the social giant is making it easier for small businesses to create full ads via the WhatsApp Business app. With some 71% of customers now preferring communications with businesses via messenger apps, the ads could be a good opportunity for customer discovery and conversation.... Read more ›
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Mobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed the way we communicate these days. A new report from Licel, which makes no-code app security solution DexProtector, shows that 38% of app users previously shared their location via a... Read more ›
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Here are all the key figures you need to know about App Promotion Summit NYC 2022 (taking place in 2 weeks / 14 days / 336 hours / 20,160 minutes). It features: 🚀 4 different zones: the Main Conference, the App Store Optimization Zone, the User Acquisition Zone and the App Product & Engagement Zone 😀 200+ friendly in-person attendees from companies like American Express, DraftKings, Curio, The New York... Read more ›
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Snap just partnered with video creation app Cameo to enable advertisers to pay Cameo members to create short video ads for their marketing efforts. The Snap x Cameo Advertiser Program lets brands pitch their campaigns to the 45,000 celebrities on Cameo. Endorsements featuring celebrities tend to go viral more easily which could help brands seriously step up their marketing efforts. The way it works is that brands get in touch... Read more ›
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With cryptocurrency growing in popularity, there’s been a spike in demand for apps on the App Store and Google Play. First-time installs of related apps reached nearly 100 million in 2021, according to Sensor Tower data. Leading crypto apps in Europe rose to 300 million monthly active users year-on-year. The top crypto apps were Binance, Coinbase and Crypto.com which accounted for 45% of the leading 30 crypto apps. MAUs rose... Read more ›
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Mobile push notifications are the most important channel for engagement for 61% of businesses, followed by email and web push notifications. That’s according to the latest 2022 State of Customer Messaging report from OneSignal. The majority said that mobile push notifications were the most effective for re-engaging with customers. In-app messages have an average 25 to 30 times higher click-through rate than push notifications. Meanwhile, live chats are used by... Read more ›
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Most popular sources
Business Insider
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27% 12 |
Gizmodo
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21% 18 |
Wired
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6% 2 |
Slashdot
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6% 3 |
Android Authority
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6% 3 |
| View sources » | |
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21.01.2026 07:42
Last update: 07:35 EDT.
News rating updated: 14:30.
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