![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
0
Budgets for iOS app install ad spend grew 65% over the second half of 2021, according to the latest examination by AppsFlyer that tracked the impact of Apple’s App Tracking Transparency (ATT) framework on mobile measurement. Around 80% of apps have implemented the ATT prompt to date and opt-in rates have been steadily on the rise with one in two allowing prompts. “Over the last year, many players in the... Read more ›
0
An estimated 3,000 apps could be pulled from the App Store in a sweep to remove apps that are no longer being updated by developers. Several app developers have reported on social media that Apple warned them that their older apps would be removed within 30 days if no updates were submitted. An analysis by Sensor Tower predicts that this could affect around 3,000 apps last updated before or in... Read more ›
0
YouTube announced the expansion of its Super Thanks monetisation program that gives creators some additional donation tools. Super Thanks are essentially a fan-funded revenue model for creators. In other words, viewers can support their favorite channels by donating to them. The option is now available across 68 countries. Viewers can purchase Super Thanks from four pricing options starting at $2 to $50. When a Super Thanks is purchased, an animation... Read more ›
2
App growth in the UK peaked at 52% in January 2021 compared to other countries. That’s according to new research from Amplitude which shows that overall app usage jumped 36% between the start of 2020 and the end of 2021 while website usage grew 57%. Overall, more users are now on apps (54%) but website use is still going strong (46%). Food ordering app usage jumped 164% since January 2020,... Read more ›
0
Reddit finally launched a creator fund, following a trend that’s been going around most of the big social media platforms. The company said it has been experimenting with its Community Fund for the last six months to fund 13 projects nominated by the community. It just announced the addition of another $1 million in funding to reward good ideas across the platform. As of June, Reddit is inviting creators to... Read more ›
0
With just 3 weeks to go until App Promotion Summit NYC, now is the time to take advantage of our Early Bird offer that ends this Friday (29th April) ⏳ We have a great lineup of speakers ready to share their insights and the packed agenda covers the full spectrum of channels and approaches across the app growth funnel including user acquisition, app store marketing, social ads and app engagement... Read more ›
0
Instagram just launched a live test of its Pin to your Profile option which means that users can add updates to the top of their post grid. The feature has been added only for some users but could be rolled out more widely in the future. It’s a little similar to posting a Story and then highlighting this Story, but instead you may soon be able to pin your top... Read more ›
5
The past several months have been busy ones for Intellifluence, even with incredibly beautiful weather. In Scottsdale, Arizona it was the tourist season with no shortage of car shows, golf tournaments, Western-themed events, and (most recently) bike week. We’ll be consistently above 100F soon in temperatures, but don’t worry about us because we’ll have the air conditioning cranked up and music blasting as we keep building the features you want... Read more ›
0
There are now around one million fewer apps on the Google Play Store than four years ago, according to a new analysis from tradingplatforms.com. Last month, the store had around 2.6 million apps, down 28% from 3.6 million apps in 2018. This drop is largely due to Google getting rid of apps that violate its terms and conditions. Developer standards obligate them to adhere to its data policies which promote... Read more ›
0
While Netflix still commands the majority of monthly active users in the US at a 39% market share, its rivals are catching up representing a combined 61%. As the video-on-demand market is becoming more crowded with new entrants such as Disney+, Netflix has seen its user numbers drop since 2018. Rival Disney+ has been one of the fastest growing streaming apps and now ranks third among the top US apps... Read more ›
16
Snap Inc revenues grew some 38% year-on-year to $1.06 billion in Q1 2022. Dynamic Ads that matches users to the most relevant product ads were a key revenue driver for the company. Revenues tripled for Dynamic Ads. “By dynamically building ads from product catalogs, we’re able to greatly expand the set of ads that are created. Dynamic Ads can update automatically as new products are entered into the catalog, remaining... Read more ›
0
The launch of the App Tracking Transparency (ATT) framework might have made it harder to distinguish audiences for user acquisition and retargeting campaigns on Apple devices — but the fundamentals of building high-performing creatives remain the same. Whether you are designing ads for iOS or Android, it’s important to revisit your design and copy elements, marketing mechanisms, and testing frameworks. Remerge’s new guide – Make it worth the click –... Read more ›
0
Player spending in mobile puzzle titles climbed around 4% to $5 billion in 2021, according to Sensor Tower estimates. The top puzzle games according to player spending in the US over the last 12 months were Candy Crush Saga from King, Homescapes from Playrix and Candy Crush Soda Saga from King. The puzzle genre saw 554 million installs last year, which is a drop of 20% following a spike in... Read more ›
0
While the rest of the world appears to be playing fewer mobile games, usage in Africa continues to increase with the average user spending between 7 and 26 minutes per day playing their favourite mobile games. That’s according to a new report from Adjoe which also found that hardcore gaming apps such as multiplayer and online community games are favoured because of their community-building approach. However, the latest Mobile Game... Read more ›
0
TikTok has just launched Interactive Add-Ons for its In-Feed Ads. The feature means audiences can engage with popups, stickers and other visual elements. As the social video giant’s own research has shown – viewers who share, like or comment on branded TikTok videos are 150% more likely to purchase a product or service. Interactive Add-Ons are additions to In-Feed Ads available in standard or premium configurations. Standard add-ons can be... Read more ›
20
Gen Z gamers are now spending twice as much time with friends in the metaverse than they do in real life, according to research from Razorfish and VICE Media Group examining the impact of the metaverse on Gen Z identity and social interactions. The study finds that gamers are spending an average 12.2 hours each week playing video games compared to 6.6 hours hanging with friends in person. And 57%... Read more ›
1
2021 was a truly transformative year for the mobile app industry. In light of multiple lockdowns as well as wholesale privacy changes affecting user acquisition on iOS, consumer habits and user behavior patterns have undergone immense change and impressive growth. But how have these challenges affected the app marketing ecosystem? Mobile app trends 2022 provides expert industry analysis on the global and regional developments of the mobile marketing economy over... Read more ›
0
Netflix reported its first subscriber loss in more than a decade on Tuesday, in a dismal financial quarter which has seen a quarter of its market value wiped in a day. Even though the video streaming giant only announced a loss of 200,000 subscribers, it was enough to worry investors. Netflix also expects to lose two million subscribers in the second quarter. Netflix Quarterly Subscribers Q3 2011 to Q1 2022... Read more ›
0
Google has finally released its “Switch to Android” app which lets iPhone and iOS users make the jump to Android OS. The app is now available on the App Store in select markets including the US. It has been designed to ease the swap between the two platforms and users can now import their contacts, media such as videos and photos and other data from their iOS device to an... Read more ›
0
The number of hashtags a post on Instagram has does not influence its reach, according to new research from Socialinsider. Analysing over 75 million Instagram posts published between 2021 and 2022 to determine the relationship between hashtags and views, the team found that hashtags don’t make a significant difference on impressions. That’s in line with Instagram chief Adam Mosseri’s admission that hashtags don’t help views. The highest engagement rate for... Read more ›
0
Most popular sources
Business Insider
|
48% 11 |
CNET
|
12% 5 |
Tom's Hardware
|
10% 7 |
Android Authority
|
4% 2 |
Eurogamer.net
|
4% 2 |
| View sources » | |
LIKE us on Facebook so you won't miss the most important news of the day!
30.09.2024 03:24
Last update: 03:15 EDT.
News rating updated: 10:10.
What is Times42?
Times42 brings you the most popular news from tech news portals in real-time chart.
Read about us in FAQ section.