Pinterest officially launched real-time analytics for its Pin Analytics on mobile devices. The tools aim to provide more data on how Pins are performing at any time. The feature is also available for its web Analytics platform, but making it available for mobile means that more people can check their stats on the go. The social network stated that real-time insights were not available for audience measurements such as Total... Read more ›
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Demand for travel apps continues to grow as installs reached record numbers, according to the latest Sensor Tower report. Travel apps were downloaded 137 million times from the US App Store and Google Play during Q2 2022, up 18% from 116 million the previous year. The increase signals a strong recovery of the industry following COVID-19 lockdowns. Installs of travel apps in the US however were up 18% compared to... Read more ›
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Millennials are impulsive shoppers according to new research from audience insights company GWI. The latest global report found that people aged 26 to 39 years referred to themselves as price-conscious (41%) and good at managing their money (37%). However, they were also making quick decisions (35%) when it comes to handling finances and were more likely to purchase products at full price. The number of millennials investing in cryptocurrencies grew... Read more ›
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Meta reported a slight drop in monthly active Facebook users as the company faces stiff competition from popular apps such as TikTok. Any growth in MAUs was driven by Asia-Pacific. Daily active users increased slightly from Q1 2022 to Q2 2022 bolstered by strong performance from India and Indonesia. Some of the decline in usage is also driven by the company facing restrictions in Russia where it has 70 million... Read more ›
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There’s now little doubt that TikTok has affected the way users watch video content with 35% of users saying they spend less time viewing TV or traditional video since joining TikTok. New research by TikTok together with Neuro-Insight found that its users are more engaged in content on the app than any other platform. Attention, the company, said is no longer predictable and scheduled but rather diverted to sources that... Read more ›
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Both Twitter and Snap reported second quarter revenues that were below analyst expectations. While Snapchat revenues rose 13% to $1.11 billion compared to Q2 2021, the increase still left analysts feeling disappointed. Snap also revealed $422 million in losses for the quarter and did not issue future guidance. The company cited reduced marketing spending in some regions for the lower-than-expected results. Competition from social giants such as TikTok is also... Read more ›
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Today, app marketers face not one but two competitions – on the app stores to get enough visibility to be found by enough people to become profitable and on mobile devices, competing for people’s attention with dozens of other apps. On top of that, multiple surveys show – people tend to spend the bulk of their time on mobile with a handful of apps. What can you do about it?... Read more ›
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Meta is shutting down the Tuned social app just two years after its launch. The app has been sending invitations to users to download their data before September 19 when the app will stop working. Tuned was developed by Meta’s New Product Experimentation (NPE) Team in an effort to test new features and experiment with how users and specifically couples like to stay in touch. It included messaging as well... Read more ›
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Snapchat just shared some new insights into how app marketers and advertisers may get more meaningful connections out of the social app. And the key to happiness and building stronger relationships on Snapchat is social connections. According to a survey of 19,000 people commissioned by the social app maker, Snapchatters scored 14 points higher for being happy when using the app compared to Instagram, TikTok and Facebook. This also raised... Read more ›
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In the war between short-form video giants like Instagram versus TikTok, advertisers may be wondering which performs better for video ads. Creatopy sought to find out and ran a comparison study back in October 2021 to find that 15-second Instagram Reel Ads outperformed TikTok ads. Now, it’s run a follow-up study to examine if ad format may have skewed the result in Instagram’s favour. The latest study shows that native... Read more ›
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Facebook has given its app a refresh in an effort to show users the latest posts from their friends and connections. Users who open the app on their phones will now see the Home tab to help discover new content from creators and recommendations. This is what Facebook refers to as a “discovery engine” based on people’s habits. The social network also added a Feeds tab to discover the most... Read more ›
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Around of third (34%) of Snapchat users in the US open the app every day, according to the latest figures from SensorTower. Although Snapchat trails TikTok for engagement globally, in the US the app is as popular as Instagram when it comes to power users. The latter are those users who open apps on a daily basis. During Q2 2022, Snapchat and Instagram had the highest percentage of power users... Read more ›
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The vast majority of media experts will use digital audio ads this year as a growing number of consumers appear to engage with the format. According to new research from Integral Ad Science, digital audio ads are driving performance and branding for 63% of marketers surveyed. “Digital audio is booming and marketers want metrics to ensure they are placing their ads in the best possible audio adjacencies,” said Csaba Szabo,... Read more ›
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In an effort to expand its marketing suite, Meta just launched a Small Business Studios suite to offer training for small businesses on how to get more out of marketing on Facebook and Instagram. Content creation and creative strategy are among the top issues for small businesses. That’s where the new Studios online hub comes in, providing training, workshops and inspirations online but also as part of a US tour... Read more ›
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On July 20th, Appodeal announced that it has joined forces with Adjust, the mobile marketing analytics platform, to deliver a growth experience to all mobile app and game creators. With this partnership, all Appodeal users now have access to their user acquisition (UA) and attribution data from a single dashboard. By aligning Appodeal’s monetization with Adjust attribution, app and game creators get the full range of insights related to their... Read more ›
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Google is now allowing alternative billing systems for in-app transactions and purchases for EEA developers of non-gaming apps on the Play Store. The move comes after the EU passed its Digital Markets Act to limit tech giants like Google and Apple from unfair market practices. Companies failing to comply with the Act can be fined between 10-20% of their global revenues. Google wrote: “As part of our efforts to comply... Read more ›
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YouTube just partnered with Shopify in an effort to expand its eCommerce features and rival apps such as TikTok and Instagram which have been busy rolling out tools for merchants to showcase their products and engage users. With some 89% of viewers trusting the recommendations of YouTube creators, the streaming platform wants to up the experience and make it as seamless for viewers and creators as possible. To this end,... Read more ›
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Shopping via livestream video is something TikTok has had its eye on for a while now. The popular video app is already pretty successful in that area over in China. Its Douyin app – the Chinese version of TikTok – generated $119 billion in product sales via livestreams last year. That’s a 7x rise over the previous year. Users were also more engaged with mCommerce livestreams with 384 million of... Read more ›
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YouTube is launching some additional tools for its Shorts such as new creation options and Shorts drafts extensions. One of the features includes a new ‘Cut’ option that lets Shorts creators sample a small section of a Short to be added as an introducing to their Short clip. Users can find the Cut option via the ‘Create’ button on Watch pages or by tapping the three dots menu while watching... Read more ›
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Now in its 6th year, App Growth Awards 2022 is back⚡ Featuring a host of new categories reflecting the everchanging dynamic industry. Check them out here. The App Growth Awards celebrates individuals, agencies, and internal teams within the app growth community who have demonstrated excellence over the past 1 year. Has your app seen incredible growth in 2022? Is your agency’s work simply outstanding and you want it recognised? Do... Read more ›
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Most popular sources
Gizmodo
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19% 16 |
Business Insider
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19% 28 |
The Verge
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10% 2 |
Engadget
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9% 4 |
Wired
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6% 2 |
| View sources » | |
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21.01.2026 01:46
Last update: 01:41 EDT.
News rating updated: 08:40.
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