With over 12 million installs in September alone, TikTok continues to be the most-downloaded app across Southeast Asia. That’s a near 18% rise year-on-year according to the latest data from Sensor Tower. But it’s not Bytedance’s only app dominating the top 10 downloads charts for the area. CapCut downloads jump 14% CapCut, another app from TikTok maker Bytedance, was the second most installed app in Southeast Asia with 10.5 million... Read more ›
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With the rise of the creator community, social platforms have been busy adding tools and monetisation features for their most creative users to boost not just their own profiles but collaborate with brands on in-app influencer marketing initiatives. This adds value by enabling creators to share what’s important to them while earning some money. Now a new report from Adobe reveals that almost half (48%) of all creators are making... Read more ›
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Popular photo-sharing app BeReal just closed a funding round of $60 million in a series B pushing its valuation to €600 million. It follows a $30 million Series A in June 2021. The latest valuation brings the app value to $100 per daily active user. So what’s the hype all about? MAUs and DAUs on the rise BeReal has been popular with Gen Z in particular with monthly active users... Read more ›
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We are excited to announce that the first-look agenda for App Promotion Summit Berlin 2022 is now live and it’s packed with app growth knowledge bombs. Our in-person conference at Hotel Adlon in Berlin on Thursday 1st December will feature a main stage covering app growth across the funnel plus 4 workshop rooms focusing on App Store Optimization, User Acquisition, App Product & Engagement and Social & Influencer. We have... Read more ›
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Mobile apps experienced a significant surge in adoption and consumer spending during the pandemic. As restrictions are levelling off and the world reopens, spending on mobile apps has dropped. According to the latest report from mobile and app experts data.ai consumers spent 5% less on mobile apps during Q3 2022 compared to the $34 billion they spent in 2021. But overall spending was still 40% higher compared to pre-pandemic levels.... Read more ›
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There are plenty of reasons why people download and use apps. But what exactly influences app downloads and why do some users delete apps? New research from Digital Turbine surveyed mobile gamers in the US aged 18-64 years to shed light on current mobile gaming habits and which apps gamers value the most. Players want better functions At least a quarter of mobile gamers prefer to download apps to play... Read more ›
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With 52% of Indians already purchasing products through mobile apps and another 44% buying online after browsing in-store, there’s a considerable opportunity for app marketers and brands to reach consumers this holiday season. That’s according to the ‘An App Marketer’s Guide to the Indian Festive Shopper 2022’ report from InMobi in collaboration with Branch. Mobile app engagement and installs are up during the festive season App installs and engagement are... Read more ›
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Short video ads have taken the app marketing world by storm and there are plenty of good reasons for developers and brands to be optimistic. From platforms such as YouTube to Instagram and Pinterest – with so many platforms to choose from, which performs the best? Creatopy, the ad design automation experts, put them to the test, running the same short video ad creative at a budget of $3,000 across... Read more ›
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Short video ads have taken the app marketing world by storm and there are plenty of good reasons for developers and brands to be optimistic. From platforms such as YouTube to Instagram and Pinterest – with so many platforms to choose from, which performs the best? Creatopy, the ad design automation experts, put them to the test, running the same short video ad creative at a budget of $3,000 across... Read more ›
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 We are busy building a fantastic App Promotion Summit Berlin 2022 agenda that will be packed with Europe’s top app growth experts. 🚀  We’re back to full capacity at Hotel Adlon with 5 rooms of app growth content and 500 in-person attendees. 💪 We’re delighted to announce a first look line-up of speakers ready to share their insights on Thursday December 1st, including: Lisa Kennelly, Growth & Marketing at... Read more ›
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Travel app downloads fell sharply during the coronavirus pandemic in light of tightening restrictions and lockdowns. By summer 2021 adoption returned to pre-pandemic levels and by Q2 2022 installs were up 56% compared to the previous year. Travel apps offer speed and convenience when it comes to booking accommodation, flights or renting cars, but despite positive install figures, a new study by app quality firm Applause finds that app users... Read more ›
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Mobile app games are likely to introduce additional monetisation features over the coming months in light of Apple increasing prices on the App Store across Europe and Asia. For example, League of Legends: Wild Rift plans to add gachas to its store soon while Diablo Immortal launched Battle Pass season and new ways to get premium dacha tickets. That’s according to new data from Game Refinery which takes a closer... Read more ›
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Apple’s privacy changes sent shockwaves through the app and mobile industry when it was rolled out, impacting the performance ranking of iOS and Android. The move seems to have benefitted Apple Search Ads which tripled its market share in 2022 compared to H1 2020 and has become the number one media spruce on iOS. However, a look at AppsFlyer’s latest Performance Index reveals there’s still plenty of opportunity for growth... Read more ›
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BeReal, the messaging app that has taken app stores by storm, just reached 53 million in global downloads across the App Store and Google Play. But that doesn’t mean users are engaging with it every day, according to new data from Sensor Tower. So what’s the gist? BeReal adoption is on a roll BeReal is a social app that touts itself as a simplified photo-sharing app, prompting users to share... Read more ›
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Black Friday and the Christmas shopping season are just a few months away, a crucial period for retailers that can account for up to 40% of a company’s sales. With a growing number of retailers adopting mobile technologies and launching their own retail apps during the pandemic, the shopping landscape has changed. But what exactly does the holiday season mean for shopping apps this year? Shopping app visits on the... Read more ›
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Harry Potter took the world by storm when it was first published leading The New York Times to create a separate bestseller list for children’s fiction in 2000. Since then, mobile games based on the popular characters created by J.K. Rowling have been added to the Apple App Store and Google Play regularly. New data reveals that Harry Potter-themed mobile games generated a combined $1 billion from player spending globally.... Read more ›
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Fall season is the best time to reap the rewards of your hard work. But we want to give you even more chances to multiply your earnings. We’re opening a new 2-month contest right before AWA Bangkok! Few simple rules: Be an AdsEmpire Affiliate. Drive as much traffic as possible to dedicated GEOs. Validate the quality of traffic with your manager. Get your bonus at the end of the month.... Read more ›
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The Apple App Store experienced its biggest drop in revenues last month as gaming installs and subscriptions stabilised following a surge during the pandemic. Revenues on the App Store dropped 5% year-on-year, representing the steepest drop the company noted since recording its data. Revenues across top markets are decelerating Gaming was the main reason for the decline, plunging 14% year-on-year. Net revenues across the top leading markets including China, Taiwan... Read more ›
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Concerns over privacy and new regulations have made it more difficult to target consumers online. Increased awareness means that consumers are also taking more control over their own data and the expectations they have of branded ads. However, regardless three quarters of Brits will view mobile and digital adverts in exchange for free editorial content. Over half (58%) will chose a hybrid of ad-supported model instead of subscriptions or paying... Read more ›
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Augmented reality (AR) has continued to evolve over the last decade. From shopping to gaming, the technology has captured the attention of many mobile users and app marketers alike. And AR is far from over. In fact use of the technology is growing with over 72% or 250 million of Snapchat’s user base using at least some AR elements in the app each day. Snapchat has made it simple for... Read more ›
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Most popular sources
Business Insider
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21% 24 |
Gizmodo
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17% 13 |
The Verge
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10% 2 |
Engadget
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9% 4 |
Wired
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7% 3 |
| View sources » | |
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20.01.2026 19:48
Last update: 19:41 EDT.
News rating updated: 02:40.
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