The number of app publishers utilising ads in the App Store and Google Play increased by 2x in 2022, up from 60,000 in 2019. A report from in-app advertising company Apptica also sheds light on the top creative formats and app categories across both stores. Publishers on Android outrun those on iOS Out of the 120,000 publishers advertising in 2022, 29% covered iOS and 71% used Android. The maximum number... Read more ›
15
It seems that 2023 is going to be a much bigger year for influencer marketing with 64% of brand marketers expecting to grow their budgets on the format. That’s according to a new survey of 150 brand marketing leaders by creator marketing company Open Influence. Brand marketers see the value in influencer marketing A growing number of brands have opened up their budgets to influencer marketing with 13% of them... Read more ›
2
We couldn’t be more excited to announce App Promotion Summit is returning to NYC in-person on Thursday 22nd June 2023. 300 app marketers will gather in Midtown Manhattan to meet, learn and discuss across four rooms of app growth content. We’ll be providing the finest 5* food and drink in our legendary friendly atmosphere. Join us as we bring together the US app community to share how apps are adapting,... Read more ›
0
There’s much to be excited about when it comes to mobile video ads. The format boosts ROI for small and large advertisers alike and viewability rates are significantly higher than those of other formats. Unsurprisingly, 63% of mobile advertisers consider short-form video a top marketing trend for 2023. But new research shows that video ad placement may require some refinement as most consumers will hold brands accountable for the content... Read more ›
0
Mobile app adoption on the App Store and Google Play remained stagnant in the final quarter of 2022 according to the latest data from Sensor Tower. That’s on the back of an overall 9% rise in app installs to 151 billion in 2022. But some app categories performed better than others. There’s no stopping social apps Global app downloads dropped 0.1% year-on-year to 35.5 billion in Q4 2022. However, social... Read more ›
0
In light of continued privacy scandals in recent years, consumer trust in technology companies has declined. Based on a survey of 2,000 adults, research by Forbes Advisor sheds light on the app developers British mobile users trust the least. Meta has a major trust issue Almost half of respondents (48%) said they don’t trust Meta-owned apps including Facebook, Instagram and WhatsApp. The social media company has repeatedly come under fire... Read more ›
17
Welcome to 2023! Last year was quite the roller coaster for many, which saw us rolling out massive FREE plan changes to try and help those brands financially impacted by all the turmoil. Now that 2022 is behind us and given it’s been several months since I’ve provided a seasonal wrap-up, let’s dig in. This post was first published on intellifluence.com. 27,000+ active brands We keep on growing. Most of... Read more ›
0
User churn is a major issue for app developers. Around half of Android apps were uninstalled within 30 days of download in 2022 and half of those were removed within just 24 hours finds a new report from AppsFlyer. Let’s take a closer look. Some app categories fare better than others The App Uninstall Report found that 49% of Android apps were uninstalled within a month after download and of... Read more ›
0
Installs of finance apps have grown 25% across Africa, according to the latest report from AppsFlyer and Google. Based on an analysis of 140 million installs across 3,000 finance apps, the report sheds light on the rising interest in managing finances using apps to navigate economic uncertainty. Finance app installs spike in Africa The African countries leading the rise in finance app installs are Ghana, Nigeria, Kenya and South Africa.... Read more ›
0
Nearly two-thirds of consumers will abandon an app or mobile shopping transaction if they encounter problems during the process. Delivering seamless digital experiences is now more important than ever for mCommerce brands. And according to a new survey from digital experience intelligence firm Fullstory, consumers are willing to reward those who deliver it. Customers care about the app experience more than the brand Based on the answers from 7,000 customers,... Read more ›
44
Super Early Bird tickets are selling fast for App Promotion Summit London 2023 in March. We don’t want you to miss out on saving £500+ and we have limited tickets remaining. In-person ticket holders can enjoy our networking coffee breaks, lunch, cocktail roundtables, evening drinks reception and the legendary late night after party. We hope you can join us in person on Thursday March 23rd, along with hundreds of other... Read more ›
0
Google and Apple have failed yet again to stop dubious apps from entering their app stores, highlighting the failures in the stores’ moderation processes. This time it involves ChatGPT which is a natural language processing tool created by OpenAI, the same company that developed DALL-E. So what’s the problem? ChatGPT apps flood the stores ChatGPT is an important tool that elevates conversational AI, enhancing it for search and everyday work... Read more ›
0
After the success of MoEngage’s #GROWTH Summit in London on 2nd November, they are now hosting their #GROWTH Summit Berlin event on 26 January at ALICE Rooftop and Garden in Berlin. So far, MoEngage has executed over 50 #Growth Summits globally. The format of the event is invite-only and curated for B2C leaders from marketing, product owners, entrepreneurs, CRM, and analytics professionals. The objective is to give brands the chance... Read more ›
0
Over the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and 49% are excited about the possibilities of social video in 2023. Now a new report from SaaS tracking and analysis firm Meltwater finds that more organisations are embracing social media... Read more ›
2
New year, new us! 🎉 As you may have seen, App Growth Network is making some BIG changes. We’ve slowly been rebranding our app marketing services under App Guardians, but rest assured, App Growth Network is alive and well. In fact, we’re greatly expanding our portfolio of services! AGN is now App Growth Network Ltd, a parent company made up of a network of mobile industry professionals, that will soon... Read more ›
0
Remerge has launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market. Remerge, which ranks as the top global player for mobile re-engagement campaigns after Meta and Google, will share the inner workings of its technology and offer workshops to equip members with expertise to grow their clients’ app revenues. The first agencies to join the program are... Read more ›
0
New year, new us! 🎉 As you may have seen, App Growth Network is making some BIG changes. We’ve slowly been rebranding our app marketing services under App Guardians, but rest assured, App Growth Network is alive and well. In fact, we’re greatly expanding our portfolio of services! AGN is now App Growth Network Ltd, a parent company made up of a network of mobile industry professionals, that will soon... Read more ›
0
Over the last few years, short-form video has become an important marketing tool for retailers and mCommerce businesses. And no app does it better than TikTok with 78% of small retailers saying they achieved positive ROI using TikTok ads. That’s according to research from Capterra which took a closer look at the social app for small business owners. Short-form video boosts ROI Around a third of marketers achieving a positive... Read more ›
0
Have you got an app growth game plan for 2023? Join us this March at App Promotion Summit in London and discover how to level up your app marketing. APS London will host challenging conversations covering key app industry issues including iOS16+, evolving user behaviour, rapid growth and more. In our interactive sessions, we will be covering app growth topics across the funnel: Evolving user behaviour User journey optimization SKAN... Read more ›
0
During December installs of music streaming apps increased 9% compared to the year’s average. Installs 42% higher than the average on Christmas Day, according to new data from app and mobile advertising expert Adjust. Let’s take a closer look at the mobile app trends over the holidays 2022. Music streaming and recipes for the holidays Sessions in music streaming apps were up 8% on Christmas Eve and 9% on Christmas... Read more ›
0
Most popular sources
Business Insider
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39% 6 |
Engadget
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10% 8 |
Gizmodo
|
9% 3 |
The Verge
|
7% 3 |
Android Authority
|
5% 1 |
| View sources » | |
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20.01.2026 16:12
Last update: 16:05 EDT.
News rating updated: 23:02.
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