The number of apps with subscription revenue as their main form of income has taken off in recent years across all verticals with installs of subscription apps reportedly reaching 5.2 billion between January 2022 and April 2023. Here are some key subscription app statistics: In 2023 so far, there has been 35% rise in total consumer spend in subscription based iOS apps and a 24% on Android Subscriptions accounted for... Read more ›
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As a growing number of mobile app marketers have shifted focus from growth to customer loyalty, app install spending dropped a whopping 41% on Android subscription apps and 30% on iOS. That’s according to the 2023 State of App Marketing for Subscription Apps report from industry experts Liftoff and AppsFlyer. But are consumers actually spending less on apps? Consumers are still happy spending While user acquisition dropped significantly on both... Read more ›
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India’s mobile gaming market is growing at a rapid pace with 4.32 billion game downloads in 2023, or 15.3% of the global total. That’s according to the latest report from app experts Apptica which finds that the country is now even surpassing leading players such as the US and Brazil. Let’s take a closer look. A near 1% increase over 2022 The rise in game app downloads represents a notable... Read more ›
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Amid growing concerns about data privacy and security in the healthcare app sector, the Federal Trade Commission (FTC) and the US Department of Health and Human Services’ Office for Civil Rights (OCR) have taken a proactive step to address potential risks. In a joint letter, they have reached out to nearly 130 hospitals and health-app developers to caution them about the use of online tracking technologies. The potential safety... Read more ›
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Fortnite Apple and Google may face changes in their app store regulations as the Australian Competition and Consumer Commission (ACCC) has proposed new rules that would enable app developers to charge for in-app purchases without sharing a portion of their revenue with the app store. So what’s happening? Curbing anticompetitive behaviour According to Gina Cass-Gottlieb, the Chair of ACCC, the measures are meant to stop anticompetitive behaviours on the app... Read more ›
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Consumer spending in shopping apps increased 37% during the Q4 holiday period compared to Q3 2022, marking a 30% higher rise than the same period in 2021. That’s given hope to retail marketers seeking to explore the mobile space and in-app purchases. In-app purchases are popular According to the latest State of eCommerce App Marketing report from AppsFlyer, retail apps, in particular, experienced a boost in revenue during the peak... Read more ›
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If you’re still not entirely sure how to use short-form video to boost your app marketing success, Emplifi’s latest research “Unleashing the Power of Video: Key Trends Driving Social Media Engagement” offers some key pointers. Let’s dive right in. Reels to the rescue Based on an analysis of social media behaviours and ad trends in Q2 2023, the report found that Instagram Reels outperformed all other content types on social... Read more ›
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The global mobile app market is set to reach a whopping 189 billion installs and generate $186 billion in revenues by 2027, according to the latest report from mobile experts Sensor Tower. Let’s check out the data. Full steam ahead There’s much reason to be optimistic with the latest data from Sensor Tower’s Mobile Market Forecast revealing a boost to mobile app installs and revenues over the next few years.... Read more ›
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We’re excited to announce that App Promotion Summit Berlin will return to Hotel Adlon in Mitte on Thursday 30th November We’ll be bringing together the European app growth community to share new ideas, tactics and actionable strategies that will help you grow and scale in 2024. You’ll be able to learn and connect with Europe’s leading app marketers in interactive workshops, talks, panel discussions and roundtable sessions. As always, the... Read more ›
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Ever wondered about which apps get the most downloads on the App Store and Google Play? An analysis from AppFigures has taken a closer look at download estimates including expanded country coverage. 300 downloads a day AppsFigures grouped apps by downloads and looked at all apps with more than 100 up to 10 million downloads in the last month. The analysis revealed that approximately 47.7% of the apps examined received... Read more ›
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India has decided to impose a substantial tax on online gaming companies including app makers. The decision, announced during the 50th meeting held in New Delhi, entails treating online gaming on par with gambling, including activities like horse racing and casinos. What are the changes? Under the new levy, online games will be subject to a tax of 28% of their total value. This move signifies a notable shift in... Read more ›
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Google has unveiled updates to its policy, aiming to provide new avenues for transactions involving blockchain-based digital content within apps and games available on Google Play. According to Joseph Mills, Google’s group product manager, this policy revision requires apps to maintain transparency with users regarding tokenised digital assets. Let’s dive in. Blockchain transparency Google noted that, as per the changes, developers are prohibited from promoting or glorifying potential earnings derived... Read more ›
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It appears mobile is starting to bounce back after the initial economic downturn following the COVID pandemic and the war in Ukraine. Global in-app spending grew to a whopping $67.5 billion during the first half of 2023, according to the latest data from mobile experts data.ai. Glimmers of hope The global app market seems to have recovered somewhat following the challenges posed by the macroeconomic headwinds of 2022. The first... Read more ›
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The number of apps with subscription models has grown rapidly in the last few years and nearly 30% of IAP spend came from subscriptions in Q1 2023. The app economy is projected to hit $614 billion by 2026 and apps across all verticals are building huge recurring revenue streams and engaged user bases through subscriptions. However, with monthly app subscriptions costing on average $8.94 and less than 2% of app... Read more ›
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Instagram’s text-based app Threads reached an impressive milestone of 100 million signups within just five days of its launch on June 6. That’s according to the Quiver Quantitative tracker data. Threads, Threads, Threads As of July 11th, Threads users were up to 105 million. The milestone was also confirmed by Instagram’s very own Adam Mosseri, who wrote: “100 million people signed up for Threads in five days. I’m not sure... Read more ›
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Female gamers now account for 37% of total gamers in Asia. That’s according to the latest report from Asian game market analytics firm Niko Partners. Let’s take a closer look. Gaming is for everyone Female gamers comprise more than a third of gamers in Asia, making them a force to be reckoned with. According to the latest research from Niko Partners, female gamers are growing at a rapid rate of... Read more ›
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Global app install ad spend, which refers to the expenditure made by mobile apps to attract new users and encourage them to install their apps, is estimated to reach $94.9 billion by 2025. That’s according to the latest report from mobile app experts AppsFlyer. Market fluctuations The projected rise indicates a significant 20% growth compared to the figures recorded in 2023. But it’s important to note that ad spending in... Read more ›
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A whopping 38% of all games developed in Brazil between 2020 and 2021 were primarily designed for mobile devices. That’s according to data from Abragames’ 2022 Brazil Games Industry Report. What does this mean for Latin America and the mobile gaming industry at large? Brazil emerges as a mobile gaming powerhouse Brazil has quickly emerged as a leading force in the global gaming market, currently ranking as the tenth-largest market... Read more ›
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According to recent findings by analytics firm Adjust, the opt-in rates for Apple’s App Tracking Transparency (ATT) feature have grown significantly, reaching an impressive 37%. Among various gaming genres, hypercasual games topped the list with an opt-in rate of 44%. Gaming apps have the highest opt-in Apple’s ATT initiative aims to empower users by providing privacy controls and making it necessary for individuals to actively choose to allow data tracking... Read more ›
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Screen readers may be the latest malware to watch out for according to testing from app shielding expert Promon. The company uncovered some pretty disturbing vulnerabilities among the top financial apps on the Google Play Store. Let’s take a look. What are screen readers? Screen readers are used to transform digital text into synthesised speech or braille output. That makes them essential tools for accessibility. And unsurprisingly, their main purpose... Read more ›
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Most popular sources
Business Insider
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40% 7 |
Tom's Hardware
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6% 5 |
The Verge
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6% 3 |
Engadget
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5% 4 |
Android Authority
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5% 0 |
| View sources » | |
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20.01.2026 06:54
Last update: 06:46 EDT.
News rating updated: 13:42.
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