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930 Global app install ad spending to increase 20% by 2025

Business of Apps
Anne Freer @ Business of Apps 1 place · 07/10/2023 04:37 EDT

Global app install ad spending to increase 20% by 2025

Global app install ad spend, which refers to the expenditure made by mobile apps to attract new users and encourage them to install their apps, is estimated to reach $94.9 billion by 2025. That’s according to the latest report from mobile app experts AppsFlyer. Market fluctuations The projected rise indicates a significant 20% growth compared to the figures recorded in 2023. But it’s important to note that ad spending in this sector is expected to experience notable fluctuations due to the current economic.

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