In a move towards adherence to local regulatory norms, tech giant Apple has recently mandated new apps to provide evidence of licensing from the Chinese government before making their debut on its China App Store. The shift is reflective of a strategy already in place among local competitors, including Tencent and Huawei, since 2017. Apple clamps down As Chinese lawmakers are clamping down on app stores, Apple is just now... Read more ›
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Meta’s new venture, Threads, may be changing the way we think about social media. Unlike most social networks that start from scratch and grow over time, Threads quickly joined forces with Instagram’s user base, and millions signed up in just a few weeks. What’s happening in social media? What is Threads all about? Understanding Threads’ unique vibe is crucial for brands, publishers, and advertisers who want to succeed here. But... Read more ›
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In the summer of 2023, there was an uptick in the utilisation of travel apps, surpassing the records of the preceding year. As per the most recent findings by data.ai, summer travellers exhibited an unprecedented reliance on their mobile devices. Let’s dive right in. 14% surge in travel app usage Between May and August 2023, Android smartphone users collectively dedicated four billion hours to travel apps, averaging over one billion... Read more ›
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We’re back with the second edition of App Charts, where we take a look at five apps which have seen their downloads rise over the past month, and five which have declined. Similar to the previous month, we have not seen any change in the top four, with TikTok, Instagram, Facebook, and WhatsApp taking the top four spots. Temu remains in the top ten with its rollout to other countries... Read more ›
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In the third quarter of 2023, global consumer spending on mobile devices hit a new milestone, reaching a total of $33.6 billion. This resurgence in spending suggests that the mobile market is making a strong comeback after a sluggish year in 2022, as reported by data.ai. Mobile spending reaches $100 billion mark The quarter’s achievement is particularly remarkable because it marks the first time that consumer spending on mobile devices... Read more ›
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The APAC app market has boomed thanks to better mobile networks and cheaper smartphones. In 2022, there were 1.29 billion people using mobile internet, up from 700 million in 2015. That’s according to the latest Adjust Growth Score which assesses how well apps and app marketing are doing in different places worldwide. It looks at over 2,500 of the best apps and how they’ve been doing in the first half... Read more ›
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Appodeal and Pollen VC announce a strategic partnership to empower app developers and game studios. This collaboration provides immediate access to essential resources and financial support, enabling rapid and efficient app scaling. The partnership is a natural extension of Appodeal and Pollen VC’s mission to empower app creators and developers. Appodeal, a pioneer in in-app bidding and mobile app growth, and Pollen VC, a provider of credit lines to mobile... Read more ›
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We wanted to give you a friendly nudge – the App Growth Awards 2023 entries are about to close THIS FRIDAY. Why should you jump in ASAP? 1. Zero Cost: Entering the awards won’t cost you a dime. It’s a golden opportunity without breaking the bank. 2. Easy Peasy: We promise it’s a breeze. Just answer 5 quick questions, and you’re in the running. 3. Shine Bright: Winning an... Read more ›
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Mobile app marketing’s performance is on a steady rise across industries. In 2023, 64.7% of global companies increased their mobile ad budgets compared to the previous year. For UK businesses, this number spiked to 67%, with a budget boost of over 29%. That’s according to new research from performance advertising experts Moloco. Let’s dive right in. Performance mobile app marketing on a wave UK-based firms increased their mobile performance ad... Read more ›
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Streaming apps are a dynamic bunch. Companies continually refine strategies to stay competitive and new data from Sensor Tower reveals the user demographic trends among major competitors in the space. As the streaming landscape evolves, Disney+ and others are adjusting digital ad strategies. Disney+, for instance, targets mature, high-spending users by increasing ad spending on platforms favoured by this demographic. On the flip side, Pluto TV hones in on younger... Read more ›
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It’s that time of the year again – the App Promotion Summit opens its doors in San Francisco at W Hotel to greet subscription app strategy experts. This is your chance to meet more than 100 app marketers and pick up the brains of more than 20 speakers during 10 sessions. You will hear from Appsflyer, Gummicube, LTV Labs, Remerge, App Masters, and more. This is your window into the... Read more ›
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Today’s app economy is crowded and competitive, yet there are 255 billion downloads per year and that’s only set to get higher. The advances of other platforms, ranging from CTV to alternative app stores, turn up the pressure on app developers to tackle a new set of opportunities and challenges. More platforms for apps means more opportunities to reach and engage new audiences and generate new revenues. But there is... Read more ›
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A recent analysis conducted by Niko Partners has taken a closer look at the mobile gaming market in India, highlighting significant growth in both revenue and the number of gamers. India’s gaming industry is on an upward trajectory, with projections indicating a revenue increase to $868 million in 2023, representing a 21.2% year-on-year growth. Let’s take a closer look. Gaming community surges 12% India is now one of the fastest-growing... Read more ›
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CapCut, ByteDance’s video editing app, has achieved a staggering milestone, surpassing $100 million in consumer spend across iOS and Android devices, according to data.ai. Let’s dive in. CapCut by the numbers Originally launched in China in 2019, CapCut quickly gained momentum on the international stage, riding on the coattails of its wildly popular sibling, TikTok. The app’s seamless integration with TikTok has played a pivotal role in attracting users from... Read more ›
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We have a couple of updates for you… 🥁 Firstly, the Super Early Bird Ticket option ends THIS Friday. Save up to €250 and secure your place at what will be the app growth event of the year. Secondly, we’re delighted to announce our initial line-up of speakers ready to share their insights on Thursday 30th November, including: Brad Richards, Managing Director & CPO, LOVOO Irina Ashkenazy, Head of Growth... Read more ›
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In a study that pulls back the curtain on the escalating cybersecurity challenges of our digital age, a staggering 57% of monitored apps were found to be at risk of cyber threats. This recent data comes from a comprehensive survey carried out by Digital.ai, who gleaned insights from their global application security clientele. App popularity does not equal higher risk of attacks Gaming apps, which constitute a significant portion of... Read more ›
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More and more people around the world care about their digital well-being. One out of every four consumers is using apps to reduce how much time they spend on screens or to avoid annoying interruptions. That’s according to new research shared by Airship. Digital wellbeing While users are looking to reduce the time they spend online, ever more folks are turning to Apple’s Focus and Live Activities features – tools... Read more ›
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In the US App Store, many apps are experiencing a drop in downloads, even as the overall revenue generated from the App Store continues to rise. Data from app intelligence firm Appfigures reveals that some of the most prominent apps are gradually losing their appeal in the face of intensifying competition, which is contributing to an overall decline in app installations. So what exactly is happening? Slowdown in sight Based... Read more ›
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It’s all systems go with the App Growth Awards 2023 and the deadline for entries is in 2 weeks. Why should you enter? Simple: It is completely free It’s easy – you only have to answer 5 simple questions You and your company are going to look like superstars when you win You can guarantee that at least one of your competitors has entered (so they could walk away with... Read more ›
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As the holiday shopping season approaches, retailers face the challenge of adapting to shifting consumer behaviour, with a strong emphasis on mobile app shopping. Shoppers are now more deliberate, with 74% planning their purchases in advance, managing budgets, and conducting thorough research and 42% consider holiday shopping easier thanks to apps and websites. That’s according to a survey of 450 retail app decision-makers by Google and Ipsos. Let’s dive right... Read more ›
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20.01.2026 03:12
Last update: 03:05 EDT.
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