7 place 136 fresh

53 ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil

Business Insider
Aditi Bharade @ Business Insider · today 01:40 EDT

ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok platform."

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