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25 The researcher who popularized 'Gen Beta' explains why the name fits the next generation

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Lloyd Lee @ Business Insider · today 07:41 EDT

The researcher who popularized 'Gen Beta' explains why the name fits the next generation

Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware of the memes.

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