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975 In US TikTok Ban, Meta and Google will emerge as true winners as they divvy up ad revenue

Firstpost Tech
Firstpost Tech · 01/15/2025 23:25 EDT

In US TikTok Ban, Meta and Google will emerge as true winners as they divvy up ad revenue

TikTok’s rapid rise, alongside the growth of Amazon, has presented a real challenge to Meta and Google. If TikTok is banned, more than half of the advertising dollars spent on the platform in the US would shift to Meta and Google properties

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