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870 Amazon to Sell Ad Tools to Other E-Commerce Sites

The Information
Theo Wayt @ The Information · 01/09/2025 12:03 EDT

Amazon has built a massive advertising business by charging merchants to promote their product listings on its site. Now, Amazon wants to sell the technology behind its ad business to other e-commerce companies. A new product, called Amazon Retail Ad Service, will let outside retailers use ...

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